Moving LBS Beyond Mobile
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Transcript of Moving LBS Beyond Mobile
LBS Evolution, Berlin, January 2010Moving LBS Beyond Mobile
Gary Gale, Yahoo! Geo Technologies
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Where should we be in 2010?
DJHuber on Flickr : http://www.flickr.com/photos/dezeneandjoyel/3963203756/
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This is not your 2010 …
4What Makes The Pie Shop Tick on Flickr : http://www.flickr.com/photos/hollywoodplace/3016264752/
5Phasepistol on Flickr : http://www.flickr.com/photos/12377578@N07/2406524180/
stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//
7A d I q on Flickr : http://www.flickr.com/photos/eshadiq/4255787252/in/pool-73008182@N00
8JoeyPeter on Flickr : http://www.flickr.com/photos/joeypeter/2889411919/
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10Wireless Ninja on Flickr : http://www.flickr.com/photos/33853848@N04/3378403467/
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This is your 2010 …
12Patrick Ng on Flickr : http://www.flickr.com/photos/moleskineart/3517295211/
Location has taken off …
Source: Borrell Associates, May 2008 “What Local Media Sites Earn – Annual Report.”
Location-Based Online Advertising Location-Based IPhone Apps
Community Mapping GPS-Enabled PhonesLocation Device Sales
• Local search is rapidly growing: 55% volume growth 07-08
• ~15% of all PC search queries are local
• ~45% of all mobile queries are local
Sources: comScore, iConsumer, data.yahoo.com
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Jul07
Sep07
Nov07
Jan08
Mar08
May08
Jul08
Sep08
Nov08
ALL LOCATIONS
Yahoo!
Yelp
YPC
CitySearch
Ask
MSN
Local Search Query Volume Is Growing
Source: Borrell Associates, May 2008 “What Local Media Sites Earn – Annual Report.”
Local Search Query Volume Is Growing
21.0%Internet
Newspaper
0.4%Radio
0.8%Yellow Pages
4.9%Broadcast TV
8.8%Cable TV
4.3%Magazine
2007-12 Projected Local Ad Spend CAGR
-2.5%
Source: VSS, Borrell Associates
Ad Spend is Moving Online …
Share of Total US Advertising
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Newspaper
Radio
Yellow Pages
Broadcast TV
Internet
Cable TV
Magazine
Mobile
Source: Veronis Suhler Stevenson
… At the Expense of Other Media Sources
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I’m sorry Dave, I can’t find that place …
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Technology hurdles …
Tommy on Flickr : http://www.flickr.com/photos/28946649@N02/3790596718/
20Jamison Judd on Flickr : http://www.flickr.com/photos/jamisonjudd/2433102356/
Servers
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51° 30' 50.0868", 0° 7' 42.8514"
163.1.117.210
20442/6015
#C5243B212
(125 Shaftesbury Avenue, London, UK)
(Oxford, UK)
(Brest, France)
(Wilmington, Delaware, USA)
22Vicchi on Flickr : http://www.flickr.com/photos/vicchi/3741963599/
So many standards to choose fromVertical Towers of Siloed Location Data
A solution …
Aggregate all location sources under the user’s control
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Fire Eagle
We don’t always say what we mean
Koen Vereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/
27National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/
(Web) surfers; you, me, them
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The West End
Downtown
The Shops
The High Street
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The Online WorldFormal, normalised, structured, regular
The Offline World
Informal, eccentric, bizarre, irregular
The Real World“We Are Here”
Who uses official names anyway?
takomabibelot on Flickr : http://www.flickr.com/photos/takomabibelot/234301712/
MOMA NYC
paula moya on Flickr : http://www.flickr.com/photos/40351463@N00/745012335/
Museum of Modern Art, New York
Millennium Wheel
hismith83 on Flickr : http://www.flickr.com/photos/hismith83/200701961/
London Eye
San Francisco
SF Brit on Flickr : http://www.flickr.com/photos/cnbattson/192162591/
City and County of San Francisco
Warning – may cause frustration
paloaltosoftware on Flickr : http://www.flickr.com/photos/paloalto/3038701605/
Thé?a town in Burgundy, France
To?a town in Ibarakiprefecture, Japan
AND?ISO 31660-1 Alpha-3for Andorra
Å?a town in Norland Fylke,Norway
IN?ISO 3166-1 Alpha-2for India
Is?another town in Burgundy, France
IT?ISO 3166-1 Alpha-2 for Italy
You?a town in Yatenga, Burkina Faso
That?a town in Rajasthan, India
Some way to go towards the semantic web …
dullhunk on Flickr : http://www.flickr.com/photos/dullhunk/3525013547/
Hilton, Paris Paris Hilton
Orlando Joe Orlando
London Jack London
Panama Panama Hats
Yorkshire Yorkshire Puddings
Privacy and trust
Darwin Bell on Flickr : http://www.flickr.com/photos/darwinbell/3283515018/
Wanted: informed and insightful publicity
Jerry Silfwer on Flickr : http://www.flickr.com/photos/8857708@N06/2307921375/
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48http://xkcd.com/596/
Opting outProvia 17 on Flickr : http://www.flickr.com/photos/59287279@N00/3000233643/
The Phone Book
Herzogbr on Flickr : http://www.flickr.com/photos/herzogbr/2783660249/
The Electoral Roll
Museums & Collections on Flickr : http://www.flickr.com/photos/20949561@N04/2372734655/
Cold-call Marketing Databases
Ianjacobs on Flickr : http://www.flickr.com/photos/ianjacobs/466573832/
Mail-shot Marketing Databases
Gwynhafyr on Flickr : http://www.flickr.com/photos/gwynhafyr/3459273879/
Whois Information
Opting outProvia 17 on Flickr : http://www.flickr.com/photos/59287279@N00/3000233643/
Opting in
Opacity on Flickr : http://www.flickr.com/photos/opacity/4183985730/
Tools needed?
docman on Flickr : http://www.flickr.com/photos/docman/36125185/
http://fireeagle.yahoo.net/developer
http://fireeagle.yahoo.net/
Sparrow & Voila!
http://www.mapme.at/
http://apps.facebook.com/on-fire/#
http://wherein.yahooapis.com/v1/
http://developer.yahoo.com/geo/placemaker/
http://isithackday.com/hacks/placemaker/simpletext.php
http://isithackday.com/hacks/placemaker/map.php
http://isithackday.com/hacks/placeearth/
Final thought # 1
Ian on Flickr : http://www.flickr.com/photos/ianaberle/4185095125/
“we can make the internet workbetter by making it understandhow we talk in the real world”
Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/
Final thought # 2
Ian on Flickr : http://www.flickr.com/photos/ianaberle/4185095125/
It’s not about where you are …
Alwaysordinary on Flickr : http://www.flickr.com/photos/sempre_ordinario/3492703820/
… it’s about where you’ve been
Jrusbatch on Flickr : http://www.flickr.com/photos/jrusbatch/3626348821/
Final thought # 3
Ian on Flickr : http://www.flickr.com/photos/ianaberle/4185095125/
Jemimahknight on Flickr : http://www.flickr.com/photos/10294984@N08/2747495411/
There comes a point where you realise thatyou’re not on the web,you’re in the web
Not taking notes?
selva on Flickr : http://www.flickr.com/photos/selva/24604141/
LBS Evolution, Berlin, January 2010Moving LBS Beyond Mobile
Gary Gale, Yahoo! Geo Technologies
http://slideshare.net/vicchi
Thanks for Listening
Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/
www.ygeoblog.com
twitter.com/vicchi
twitter.com/yahoogeo