Moving Image PresentationAn advert for the British Bank Lloyds TSB

By

Anna Ellina

08/09/2011

Lloyds TSB for the journey advert

http://www.youtube.com/watch?v=b3xe9dSY7zM

• Creativity• Innovation • Impact• Design• Use of the medium

Lighting and Sound can create atmosphere and mood as well as signify meaning.

‘Color influences most strikingly our judgment of temperature, space, time, and weight.’

To Shape and Direct the Audience’s Point of View, 1998. Production Appeals. [online] Available at: http://www.csus.edu/indiv/k/kiddv/ProductionTechniques.htm [Accessed 05 December 2011]

Screen 3 wedding

Three basic types of sign and code:

Iconic signs and codes are created to appear exactly like the thing itself.

Indexical signs are different. They act by indirectly ‘pointing’ or suggesting what they mean by acting as ‘cues’ to existing knowledge.

Symbolic codes act as signifiers of meaning totally disconnected from what they denote.

Film Analysis Guide, 2002. Analysing Moving Image Texts: ‘Film Language’. [online] Available at: http://www.englishbiz.co.uk/downloads/filmanalysis.pdf [Accessed 05 December 2011].

The End