Moving from impressions to engagement
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moving from impressions to engagement Nikos Moraitakis @moraitakis www.upstreamsystems.com
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Transcript of Moving from impressions to engagement
127bn impressions
5 trillion impressions
1996 2011
Est. volume of digital ad impressions worldwide
Comscore Research
~7% typical response rate
1996 2011
~0.1%
Est. average response rates to digital ads
Comscore Research
the market has given the answer: driving
results by volume doesn’t work