Moving Beyond the Knowledge Base to the Social Knowledge Exchange
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Moving Beyond the Knowledge Base to the Social Knowledge Exchange Kate Leggett, Principal Analyst Forrester Research Sarah Nichols, Director of Knowledge Management ClimateWorks Foundation
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In today’s world, effective knowledge sharing within an organization helps to attract talent, to build revenue and to inspire innovation, all of which lead to competitive advantage. Historically, the dissemination of information has happened through a system of content platforms and static document sharing, often via email. Those old paradigms no longer apply in the real-time socially connected world of today. Leveraging social platforms to tap the collective mindshare of the organization is not only important, it's mission critical for success. These slides from our recent webinar with ClimateWorks and Forrester Research demonstrate how innovation is pushing the boundaries of knowledge management and moving us into the era of the Social Knowledge Exchange. Kate Leggett, Forrester’s leading expert analyst on knowledge management will lead the conversation and provide industry trends and insights on the future of the Social Knowledge Exchange. We'll also hear from Sarah Nichols, Director of Knowledge Management for ClimateWorks, a foundation dedicated to supporting public policies that prevent dangerous climate change, and learn how ClimateWorks uses its social intranet to: Create a central services portal that connects its global network of non-profits Connect systems of record to systems of engagement Develop innovative UX search and content discovery mechanisms Apply best practices to increase intranet adoption and usage.
Transcript of Moving Beyond the Knowledge Base to the Social Knowledge Exchange
Moving Beyond the Knowledge Base to the
Social Knowledge Exchange
Kate Leggett, Principal AnalystForrester Research
Sarah Nichols, Director of Knowledge ManagementClimateWorks Foundation
The employee workplace is becoming more complex
Desktop80% Laptop
46%Smartphone
29%
Tablet8%
Employees are more mobile And use a range of devices
The knowledge that employees rely on is becoming more
complex
And applications are proliferating in the workplace
Knowledge management and collaboration are key initiatives to help add order to this
chaos
September 2011 “The State Of Workforce Technology Adoption: US Benchmark 2011”
Collaboration is typically done via email
But knowledge management and collaboration are coming
together
September 2011 “The State Of Workforce Technology Adoption: US Benchmark 2011”
Social knowledge has traction across all roles within an
organization
September 2011 “The State Of Workforce Technology Adoption: US Benchmark 2011”
To be successful, collaboration tools must be efficient, effective and widely used
within an organization
Who is driving social knowledge adoption?
Seniorsb. 1920–1945
Baby Boomersb. 1946–1965
Gen Xersb. 1966–1979
Gen Yersb. 1980–2000
Base: 1,382 US information workers who use social software at least monthly
1% 38% 35% 26%
Source: Q2 2011 US Workforce Technology And Engagement Online Survey
Gen Yers not being at the forefront of business social software use make sense because . . .
. . . social knowledge users are:
Managers, directors, or executives (49%).
Well compensated (52% make more than $60,000 per year).
Late workers (average 43.53 hours per week and average 6.91 hours working outside the office).
The top reasons that social knowledge is adopted is to increase productivity and
efficiency
October 2011 “The Enterprise 2.0 User Profile: 2011”
Social knowledge is starting to take off as it delivers increased productivity and
performance
What are the core components of social knowledge?
The ClimateWorks Network
• The ClimateWorks Foundation is at the heart of a global network of nonprofits (our grantees) with ~500 staff
• Our Network’s Mission: we are dedicated to supporting public policies that prevent dangerous climate change
• The Knowledge Exchange Mission: We seek to inspire and facilitate faster learning and knowledge sharing throughout the Network.
What is Knowledge Exchange?
“Knowledge Exchange” is the collaborative creation and communication of information and insights that support organizational imperatives.
What is CWKX?
• The ClimateWorks Knowledge Exchange is a key component of our knowledge strategy. It is cutting edge in its combination of enterprise social software and a structured content repository – both a system of engagement and a system of record
CWKX is:– A collaboration space– An internal media outlet– A document management platform
Benefits to the Network
– Multidirectional communication– Supplement to email: reach an unintended yet interested
and engaged audience – Self-selection into communities of interest– Central repository; archived and searchable institutional
knowledge– Files available within context (of a project, community page
or conversation)– Security and risk management – Visible tangible results demonstrated, ongoing– Network wide acknowledgement of individual and
organizational contributions– Taxonomy (Sudoku based) for content discovery
The ClimateWorks Sudoku
CWKX Guiding Principles
Customer focused Ease of use Responsive to customer input; agile
Many points of access to same material “Empower customers with relevant
content” “Create and maintain usable
knowledge”
CWKX Dashboard
Group Dashboard
Policy Analyses by Sector
APPLIANCES POLICY PITFALLS
Campaign Expected Path Forum
Publishing to NetDocs
Checking Out a Document
Checked Out Status
Document Management in Context
All Network Meeting Registration
ANM MEETING MATERIALS
Participant Flip Book
Story Bank – Wins, Lessons
Story Bank Search Wizard
BIG FINISH!
About Socialtext
• First Enterprise Social Software Company founded in 2002
• Social collaboration platform that helps your employees “In the Flow of Work”
• Flexible Deployment options: Secure on-site or hosted appliance
• Widely recognized as Visionary & Leader among key analysts
Thank you
• Q & A• For more information on Socialtext,
please visit www.Socialtext.com• Recording will be available on
Socialtext • How to reach us us:
– Kate Leggett - @kateleggett [email protected] +1 (650) 269-8658http://blogs.forrester.com/ kate_leggett
– Sarah Nichols [email protected] +1 (415) 202-5987– Sandra Ponce de Leon - @socialtext
