Moving Ahead In The Creative Class 2008 Update

““Moving to the Moving to the Head of the Head of the Creative Class”Creative Class”

““Keys to Unlocking Keys to Unlocking Your Creativity”Your Creativity”presented bypresented byKen KovachKen Kovach

The Creative Class of the The Creative Class of the 2121stst Century Century

•WHO is this “Creative WHO is this “Creative Class”?Class”?

•What are they doing?What are they doing?•Are you one of them?Are you one of them?•Do they work for you?Do they work for you?•How can you join them?How can you join them?

Connect the Dots!Connect the Dots!

• • • • • •

•• • • • •

• • • • • •

The Rise of the Creative ClassThe Rise of the Creative Classby Richard Floridaby Richard Florida

The emergence of a new The emergence of a new social class. social class.

● ● If you use your If you use your creativity creativity as as

a key factor in your work a key factor in your work YOUYOU are a are a

member!member!


• Types of jobs that built our cities Types of jobs that built our cities /country/country

– – no longer attractive.no longer attractive.• Creative Class focuses on intrinsic Creative Class focuses on intrinsic

motivation - motivation - it’s not just about the it’s not just about the money.money.

• Creative Class understands / Creative Class understands / embraces embraces technologytechnology and and entrepreneurismentrepreneurism..

Transformation of Transformation of Everyday Life: 1950s – Everyday Life: 1950s – 2000s2000s

The force behind The force behind the shift in the shift in society society ● ● the the rise of rise of human human creativitycreativity ● ● the key factor the key factor in the economy in the economy and societyand society


What do “creative” people want?What do “creative” people want?• Involvement!Involvement!• Engagement!Engagement!

• Activities!Activities!

The The MINDMIND - the medium of - the medium of productionproduction

- needs physical activity to - needs physical activity to recharge!recharge!

Dimensions of Dimensions of CreativityCreativity

• NotNot the same the same as intelligence.as intelligence.

• Involves ability Involves ability to synthesize.to synthesize.

• Requires self-Requires self-assurance + assurance + ability to take ability to take risks.risks.


Creative work Creative work -often -often subversive subversive – – disrupts disrupts existing existing patterns of patterns of thought and thought and life.life.


Homo Homo economicus –economicus –

makes the makes the most of what most of what nature nature permits him permits him to have.to have.

Homo creativus Homo creativus ––

rebels against rebels against nature’s nature’s dictates and dictates and looks for what looks for what could be!could be!


Creativity Creativity draws draws crucially on crucially on our ordinary our ordinary abilities.abilities.

• NoticingNoticing• RememberingRemembering• SeeingSeeing

• SpeakingSpeaking• HearingHearing• UnderstandinUnderstandin

g languageg language• Recognizing Recognizing

analogiesanalogies


What distinguishes us What distinguishes us economically from other economically from other species is our species is our ability to produce ability to produce ideasideas, not just physical goods., not just physical goods.

We are incurable We are incurable experimenters experimenters and and problem solvers.problem solvers.

The “Information” or The “Information” or “Knowledge” Economy“Knowledge” Economy

Powered by Powered by human human creativitycreativity – the – the ability to ability to generate new, generate new, useful, and useful, and meaningful meaningful ideas.ideas.

CreativityCreativity

““The power or The power or quality to create quality to create rather than rather than imitate.”imitate.”

Merriam-Webster’s Collegiate Merriam-Webster’s Collegiate DictionaryDictionary

““Every act of Every act of creation is first of creation is first of all an act of all an act of destruction.”destruction.”

Pablo PicassoPablo Picasso

““A process that A process that results in novelty, results in novelty, which is accepted which is accepted as useful, as useful, tenable, or tenable, or satisfying by a satisfying by a significant group significant group of others at some of others at some point in time.”point in time.”


• Involves seeing Involves seeing what no one what no one else is seeing!else is seeing!

• Involves Involves thinking what thinking what no one else is no one else is thinking!thinking!

• Involves:Involves:

• Thinking Thinking fluently,fluently,

• Connecting the Connecting the unconnected,unconnected,

• Looking at the Looking at the other side,other side,

• Looking in Looking in other worlds!other worlds!

Creativity – Innovation: Creativity – Innovation: What’s the difference?What’s the difference?


- a process of - a process of generating generating ideas starting ideas starting with someone with someone getting an getting an idea.idea.

InnovationInnovation

- a process of - a process of nurturing ideas, nurturing ideas, planning for planning for their use, and their use, and implementing implementing them.them.

Three Key Ingredients of Three Key Ingredients of CreativityCreativity

NoveltyNovelty – – creative action creative action involves doing involves doing something something NEW!NEW!

The capacity to The capacity to conceive and conceive and produce new produce new ideasideas


ValueValue – makes – makes people take notice people take notice of creative work.of creative work.

e.g. Bringing a new e.g. Bringing a new vision of a flower vision of a flower into tangible form into tangible form – using paint, – using paint, sculpture, words, sculpture, words, computer computer animation, etc.animation, etc.


PassionPassion – internal – internal motivation.motivation.

The desire to do The desire to do something for something for the sheer the sheer pleasure of it pleasure of it rather than for rather than for any prize or any prize or compensation.compensation.

Creativity Creativity – How – How you think!you think!

•Are you mental wheels Are you mental wheels always spinning?always spinning?

•What is the noise you What is the noise you hear?hear?

•What do you do to shut off What do you do to shut off the noise?the noise?

IntroducingIntroducing

Your SIX ADVISORSYour SIX ADVISORS™™

UnderstandingUnderstanding Your SIX ADVISORSYour SIX ADVISORS™™

Each advisor represents a Each advisor represents a dimension or domain in dimension or domain in our thought process.our thought process.

•We are We are notnot our advisors. our advisors.•We are We are notnot our thoughts. our thoughts.

Who are your SIX Who are your SIX ADVISORSADVISORS™™

•Empathy Empathy AdvisorAdvisor – – focuses focuses on seeing on seeing weaknesseweaknessess


•Practical Practical Judgment Judgment AdvisorAdvisor – focuses – focuses on seeing on seeing qualityquality


•Systems Systems Judgment Judgment AdvisorAdvisor – focuses – focuses on on conformityconformity


•Self Self Esteem Esteem AdvisorAdvisor – focuses – focuses on on weaknessesweaknesses


•Role Role Awareness Awareness AdvisorAdvisor – focuses – focuses on on appreciationappreciation


•Self- Self- Direction Direction AdvisorAdvisor – focuses – focuses on on motivationmotivation

The way you think The way you think influences the results you influences the results you get!get!

RESULTS

THOUGHTS

ACTIONS CHOICES EMOTIONS ATTITUDES BELIEFS

Thoughts lead to Thoughts lead to RESULTS!RESULTS!

• Our thoughts Our thoughts give meaning to give meaning to our our experiences.experiences.

• Thoughts are Thoughts are always the first always the first stage of our stage of our awareness.awareness.

• Do we or do we Do we or do we not even pay not even pay attention to the attention to the experience?experience?

• Do we Do we recognize what recognize what we are seeing, we are seeing, is is worthy of is is worthy of notice?notice?

BeliefsBeliefs

• Our beliefs Our beliefs about what we about what we see will further see will further expand our expand our experience, experience, giving it even giving it even greater greater meaning.meaning.

AttitudesAttitudes

• Our attitudes Our attitudes add further add further dimensions to dimensions to how we how we experience life.experience life.

• How we “feel” How we “feel” about what we about what we experience experience gives color and gives color and depth.depth.

EmotionsEmotions

• Once you’ve Once you’ve got your mind got your mind committed, committed, your emotions your emotions come on board come on board to add fuel to to add fuel to the fire!the fire!

ChoicesChoices

• Your thoughts, Your thoughts, beliefs, and beliefs, and attitudes elicit attitudes elicit emotions that emotions that produce produce chemicals to chemicals to exaggerate your exaggerate your feelings just feelings just when you want when you want to make good to make good choices.choices.

ACTIONSACTIONS

• How will your How will your actions be actions be influenced by influenced by the choices you the choices you make flowing make flowing from the CHAIN from the CHAIN REACTIONS REACTIONS initiated by initiated by your thoughts?your thoughts?

Success is a Success is a conscious choice!conscious choice!

While it is true that we can control While it is true that we can control our actions, it’s much harder to our actions, it’s much harder to change our actions and change our actions and behaviors when our thoughts, behaviors when our thoughts, beliefs, attitudes, emotions, and beliefs, attitudes, emotions, and choices are all pushing us in one choices are all pushing us in one direction or another.direction or another.

Changing our thoughts Changing our thoughts alters the whole alters the whole chain reaction!chain reaction!

First step in First step in changing your changing your thoughts thoughts

● ● becoming becoming aware of themaware of them

●●recognizing the recognizing the ones that don’t ones that don’t serve you well.serve you well.

Reframing RealityReframing Reality©©

““What What if . . . .?”if . . . .?”

What if . . . you What if . . . you looked at a light looked at a light bulb – using a bulb – using a prism? What prism? What would you see?would you see?

The Creative The Creative ClassClass

1.1. What you KNOW.What you KNOW.

2.2. What you KNOW you What you KNOW you DON’T KNOW.DON’T KNOW.

3.3. What you DON’T KNOW What you DON’T KNOW you DON’T KNOW!you DON’T KNOW!

Do YOU want to move to Do YOU want to move to the the head head of the Creative of the Creative

Class?Class?

• How will you think about How will you think about “how you think”? “how you think”?

• When will you take action When will you take action to get “out of the box” to get “out of the box” of thinking that diminishes of thinking that diminishes your CREATIVITY?your CREATIVITY?

Moving Ahead In The Creative Class 2008 Update

Technology

Transcript of Moving Ahead In The Creative Class 2008 Update