Masti Menu Tri Fold - mastinyc.com · Title: Masti Menu Tri Fold Created Date: 11/4/2019 5:26:12 PM
Movies Masti Magic
-
Upload
amansinghaniaiipm4890 -
Category
Documents
-
view
226 -
download
0
Transcript of Movies Masti Magic
-
8/14/2019 Movies Masti Magic
1/27
" Movies First "
MOVIES MASTI MAGIC
Presentation By:PGP/SS/07-09/B
Deepti AbhinayaPratik DineshMunmun Susann
-
8/14/2019 Movies Masti Magic
2/27
HISTORY (Once Upon a Time)March 1974, PEPL Started with single screen cinema hall.
1990, A set back to businesses of Cinema Halls.
Renovation of Priya Theatre (PEPL) at a cost of Rs. 4 Million.
April 1995, PEPL Joint Venture with Village Roadshow Ltd.(VRL), forming PVRL (Priya Village Roadshow Ltd.)
Inscription of PVR Movies First Logo.
-
8/14/2019 Movies Masti Magic
3/27
PROGRESS (As the Time.)movesJune 1997, PVRAnupam Indias First Multiplex.
2003 04, Grand Opening of 7 Screen Multiplex.
Largest Multiplex with 11 Screens in Bangalore 2006.
Launch of PVR Cinemas, Hyderabad 2006.
13 Cities, 82 Screens The Growing Chain Nation wide.
Joint Venture with K Sera Sera & Factory The first of its
kind.
-
8/14/2019 Movies Masti Magic
4/27
LUXU
RY & TECHNOLOGY
( , & )Sit back Relax Enjoy
-
8/14/2019 Movies Masti Magic
5/27
The Magic of3 way Surround Sound - Real Life Sound
Effects.
Xenon Technology - The way forState ofArt Projection
Unobstructed Viewing - Hurdle Less Viewing
Convenience to Comfort, Generous Legroom to Flexibility
- All in one Seat.
-
8/14/2019 Movies Masti Magic
6/27
AWARDS AND RECOGNITIONS
(The Desire Never Ends)
-
8/14/2019 Movies Masti Magic
7/27
Highest Box Office Collections in INDIA for5Consecutive Yrs.
The Theatre WorldNewsmaker of the Year Award for 2003.
Retailer of the Year- 2005
Franchise Award - 2005
-
8/14/2019 Movies Masti Magic
8/27
MARKETING
The Style
-
8/14/2019 Movies Masti Magic
9/27
Indian Cinema Viewing -Redefined Exceptionally
..Food Joints, Games, Shopping -
All this & More to please its Target Audience.
Shoppers to Movie Watchers -
Attracting the Crowd with Enticing Movie Posters & Banners
-
8/14/2019 Movies Masti Magic
10/27
STRATEGIES(To be a Leader)
-
8/14/2019 Movies Masti Magic
11/27
First to Introduce the Concept ofMultiplexes in INDIAFirst Movers Advantage
Joint Venture withForeign Company for its Multiplex Business
Technological Benefit
Efficient Implication ofOnline &Mobile based Booking
Reengineering Approach
-
8/14/2019 Movies Masti Magic
12/27
First ever acceptance ofCredit Cards forMovie TicketsMoving with Era
Only Loyalty Program forMovie Buffs
Retaining Customers
Monthly Magazines forLatest Movie Updates
- Bridging the Comm. Gap
-
8/14/2019 Movies Masti Magic
13/27
FUTUREEXPANSIONS
(A Step Ahead)
-
8/14/2019 Movies Masti Magic
14/27
Location City No. of Screens
SeatingCapacity
Expected
Flamez Mall Ludhiana 4 1000 2007
Select cityMall
Delhi 6 1269 2007
Ampa Mall Chennai 7 1600 2007
PhoenixMalls
Mumbai 7 2050 2007
Oberoi Mall Mumbai 8 2200 2007Shivaji Park Delhi 6 1500 2007
Silver Arc Ludhiana 3 1000 2008
-
8/14/2019 Movies Masti Magic
15/27
COMPETITION(The Motivating Factor)
V
-
8/14/2019 Movies Masti Magic
16/27
Entry ofNew Players since 2001
Major Competitors
INOX 28 Screens
ADLABS 24 Screens
FAME 17 Screens
FUN CINEMA 17 Screens
-
8/14/2019 Movies Masti Magic
17/27
NATIONAL MARKET SHARE(MULTIPLEX)
22%
14%
11%9%9%
35%
-
8/14/2019 Movies Masti Magic
18/27
-
8/14/2019 Movies Masti Magic
19/27
-
8/14/2019 Movies Masti Magic
20/27
PVR PRASADSPREFERENCE 25 25
SEATING 32 18
TICKETS 27 23
PARKING 24 26
REFRESHMENTS 18 32
AMBIENCE 30 20
vTotal No. of Votes = 50 (IIPM/PGP/SS/07-09/ B & C)
-
8/14/2019 Movies Masti Magic
21/27
8%
7%
85%
PVRPRASADS
OTHERS
LOCAL MARKETSHARE
-
8/14/2019 Movies Masti Magic
22/27
ANALYSIS(Power Within)
-
8/14/2019 Movies Masti Magic
23/27
STRENGHTS
Film Distribution
First MoverAdvantage
Largest Multiplex Operator in India
WEAKNESSES
Increasing Competition
Lack ofCustomerFeedback for furtherImprovement ofServices
-
8/14/2019 Movies Masti Magic
24/27
OPPORTUNITIES
Growing Business
Film Distribution
Franchising
THREATSDistributors
Govt. Regulations
-
8/14/2019 Movies Masti Magic
25/27
FEEDBACK
-
8/14/2019 Movies Masti Magic
26/27
-
8/14/2019 Movies Masti Magic
27/27
THANK YOU