Movember Awareness and Education Often it’s the funds raised by a charity that are most remembered, but at Movember the awareness raised through the power of the moustache is equally as important. The growth of a new moustache prompts a conversation, which in turn generates awareness and educates people on the health issues men face. Awareness and education then prompts people to take action and change behaviour, which is changing and saving lives today.

What behaviour are we looking to change?On average men die four years younger than women and the suicide rate is four times higher for men than women.

From Movember’s perspective, the reasons for the poor state of men’s health include:

• Lack of awareness and understanding of the health issues men face• Men not openly discussing their health and how they’re feeling• Reluctance to seek help when men don’t feel physically or mentally well• Men engaging in risky activities that threaten their health • Stigmas surrounding mental health These reasons can, and are being addressed by Movember’s Awareness and Education programme. How do we take action?Movember’s tagline “changing the face of men’s health” aptly describes both the challenge of participating in Movember, changing your appearance by growing a moustache for 30 days and the outcome changing the understanding and attitudes men have towards their health. The Mo is Movember’s ribbon, it’s the catalyst for change. Some of the funds raised are used to run the annual Movember campaign, which inspires literally billions of conversations. Additionally, some funds are used to create and maintain engaging resources, which educate men on the health risks they face, how to stay healthy and how to take action if they become ill. The Movember website is the ultimate hub for all of this information. Movember also hosts and attends events throughout the year where we deliver health related information in a fun and engaging way.

Is it working?Absolutely, but there is always more work to be done!

Specific findings from a global survey Movember carried out through IMI International, an independent research organisation, to assess the impact of the awareness education programme is having on men’s health, shows that the following actions were taken as a result of Movember: 69% of Mo Bros and Mo Sistas had a general check up with their doctor 79% discussed their health with friends, family, and colleagues 70% talked about specific men’s health issues 67% recommended that someone else see a doctor 43% became more aware and educated about the health risks they face

Participating in Movember gets men to proactively learn more about their health. However, findings also highlighted that some men had ignored a health issue rather than go to a doctor. Proof that there is still more work to be done to change the face of men’s health.

For further information please visit: http://uk.movember.com/programs/awareness

Movember Mo Sistas Movember is not just for men, it’s for women too!

Never a truer word was spoken, when it was said that behind every great man, stands a great woman. Whilst a Mo Bro may grow, it is the Mo Sista that is often the driving force, first planting the seed (of an idea) and then carefully working away behind the scenes of fine moustachery for the 30 days of Movember.

A Mo Sista is essentially a woman who loves a Mo. An individual that is dedicated to supporting the Mo Bros in her life through their moustache growing journey; whether it be a friend, colleague, family member, partner or boyfriend. These inspirational women are committed to raising awareness of men’s health issues and much needed funds for men’s health along the way.

To be a Mo Sista is to be an agent for change. It’s not an exaggeration to say that without Mo Sistas, Movember would never have achieved the success it has to date.

For many Mo Bros, the thought of growing a moustache can be a daunting one. They may be concerned about how they will look with their newly acquired facial friend, nervous as to whether they are capable of growing a Mo or apprehensive about the commitment it takes to grow a Mo for the full 30 days of Movember.

Mo Sistas play a vital role in helping a Mo Bro on his journey, not least by being supportive of their courageous commitment. A kind word of encouragement, a wink or a smile of recognition can go a long way to helping a Mo Bro as he navigates the month of Movember – this may be particularly true in the first few weeks when growth can, for some, be a little bit slow.

Mo Sistas also have an important role in helping men to break down barriers and talk about their health. Women are traditionally more comfortable when it comes to talking about these matters, so can be great facilitators in supporting the Mo Bros in their life to share their personal journeys with each other, or a healthcare professional.

Getting men to better understand the risks they face is key for Movember and Mo Sistas are a great way to help get health messages to Mo Bros. United we Mo.

Movember Keeping your Mo cleanSome foods to approach with caution when sporting a new Moustache:

Cappuccino Glass of Milk Fine, Creamy Ales

Singapore Crab Milkshake Candy Floss

Toffee apples Spaghetti Carbonara Meat Pie(when eaten using hands)

Souvlaki Tacos

Movember Supporting Men’s Health ABOUT MOVEMBER

During November each year, Movember is responsible for the sprouting of millions of moustaches around the world. With their “Mo’s” men raise vital funds and awareness for prostate and testicular cancer and mental health. As an independent global charity, Movember’s vision is to have an everlasting impact on the face of men’s health. HOW IT WORKS

Movember challenges men to grow a moustache for the 30-days of November, thereby changing their appearance and the face of men’s health. In October, Mo Bros sign up at Movember.com, and on the 1st of Movember, with a clean-shaven face, start their Mo growing journey. Then for the entire month, these selfless and generous men known as Mo Bros, effectively become walking, talking billboards for 30 days. Through their growing efforts they raise awareness for the often ignored issues of men’s health, by prompting conversations wherever they go. Another crucial part of being a Mo Bro is to raise funds for men’s health. Men donate their face, and much like taking part in a run or a walk for charity, ask their family and friends to sponsor their efforts. Movember’s not just for men. The women of Movember, are known as Mo Sistas. They play a vital role in the success of Movember by supporting and encouraging the men in their life to get involved. Mo Sistas also get involved by signing up at Movember.com, and participate by raising funds and awareness themselves. Essentially, Mo Sistas do everything that Mo Bros do, without a Mo.

THE MOVEMBER EFFECT

Movember supports world class men’s health programmes that combat prostate and testicular cancer and mental health challenges. These programmes, directed by the Movember Foundation, are focused on awareness and education, living with and beyond cancer, staying mentally healthy, living with and beyond mental illness and research to achieve our vision of an everlasting impact on the face of men’s health.

MOVEMBER - A GLOBAL MOVEMENT

Since its humble beginnings in 2003 in Melbourne, Australia, Movember has grown to become a truly global movement inspiring more than 3 Million Mo Bros and Mo Sistas to participate across 21 countries worldwide. In addition, Movember is aware of Mo Bros and Mo Sistas supporting the campaign and men’s health causes across the globe, from Moscow to Rio de Janeiro, and everywhere in between.

In 2012, over 1.1 million Mo Bros and Mo Sistas around the world joined the movement, raising GBP £92.0 million.

Movember MOVEWhy MOVE? Sitting is the new smoking! The more you sit, the poorer your health and the earlier you may die.

We love to sit – in cars, at the desk, on the sofa, at the match. New research is showing that sitting and inactivity are linked to increased risks of heart disease, diabetes, cancer, and depression.

Our bodies are designed to move; when we sit for extended periods it causes your body to shut down at the metabolic level. When your muscles (especially certain leg muscles) aren’t moving, your circulation slows, using less of your blood sugar and burning less fat.

Men who sit for more than six hours per day have an 18% increased risk of dying from heart disease and a 7.8% increased chance of dying from diabetes, compared with someone who sits for three hours or less a day.

In 2013, more deaths will be attributed to physical inactivity (5.3 million) than smoking (5 million).

Today’s 10-year-olds are the first generation expected to have a shorter life expectancy than their parents. This is why we have to take action and get our Mo’s moving!

COMMIT TO MOVE MOVE events can be anything active – running 5k, an hour-long walk, a yoga class, a group bike ride, skat-ing, a game of dodgeball, and anything in between. MOVE can also be a month-long pledge to expend more energy by getting off a bus stop early, taking the stairs to your office, or walking to work. As long as your Mo is on the MOVE you are headed in the right direction.

For further information please visit: http://uk.movember.com/events

Movember How to grow a Mo

1 Ask yourself the question, who do you want to be? For every style of moustache there is a different personality. You will become that man, you will be treated as that man and you will act like that man. It’s important you like who he is

2 Be brave. The first few days, even weeks, can be uncomfortable and a little awkward as your facial fuzz grows and your Mo takes shape

3 Ignore the itching. Remind yourself that other men have endured worse in the past; surely you can stand a little face tickle from your Mo

4 Start to shape your moustache using proper grooming techniques. A great Mo comes down to great grooming

5 Nurture it and keep it clean. Look after your Mo, and your Mo will look after you

Movember Mo Wisdom

“You can never be overdressed or overeducated.”

“A job worth doing is worth doing right.”

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”

“There are three ingredients in the good life: learning, earning and yearning.”

“Know more today about the world than you knew yesterday and lessen the suffering of others. You’d be surprised how far that gets you.”

“All glory comes from daring to begin.”

“Discipline is the bridge between goals and accomplishment.”

“Winners never quit, and quitters never win.”

“Knowledge is of no value unless you put it into practice.”

“The person who never made a mistake never tried anything new.”

“A gentleman is one who puts more into the world than he takes out.”

“Make no expense but to do good to others and yourself.”

“There’s no limit to what you can accomplish if you don’t care who gets the credit.”

“Good judgment comes from experience, experience comes from bad judgment.”

“A few words of recognition accepted humbly are more valuable than a lifetime of boasting.”

“A gentleman is, after all, still a man no matter how gentle he is.”

“Measure twice, cut once.”

Movember Mo Facts

• Albert Einstein had a moustache for over 50 years

• Groucho Marx for many years wore a fake moustache of greasepaint on stage and film, then grew a real one later in life

• In 1967, The Beatles gave away cardboard mustaches with their album Sgt. Pepper’s Lonely Hearts Club Band

• U.S. Marines are not permitted to grow moustaches longer than half an inch

• The first artefact that shows a moustache dates back to 300 B.C. and depicts an ancient Iranian horseman with a thick black moustache

• The world’s longest moustache is believed to be a 14ft monster belonging to Ram Singh Chauhan of Rajastan, India, who regularly massages it with mustard and coconut oil to keep it healthy

• Women are more attracted to men with Moustaches. Fact

• In a deck of cards, the King of Hearts is the only king not to have a moustache

• Police in a district in India’s Madhya Pradesh state are being paid to grow moustaches because bosses believe it makes them command more respect

• A one month old moustache is capable of holding approximately 30ml of liquid or around 10% of a glass of beer before leaking its contents down the face of the owner

• Salvador Dalí published a book dedicated solely to his moustache

• On average a man with a moustache touches it 760 times a day

• There are between 10,000 and 20,000 hairs on a man’s face

• In Eureka, Nevada, USA, it is illegal for men who have moustaches to kiss women

FACT

Movember

Moustache SeasonOfficially

NOWOPENGROW A MO

Movember

ONE IN SIX MEN WILL BE DIAGNOSED WITH PROSTATE CANCER IN THEIR LIFETIME