Digital Experience Cloud Overview. Agenda Market Overview Product Overview Future Plans.
Movellas Overview
description
Transcript of Movellas Overview
what’s the story?
Is the first European mobile & web community
platform for aspiring, first-time and amateur
authors.
movellas allows users to write and distribute their
own short stories, read and comment on others’
stories, and create a personal place to share their
stories, books, and reading & writing interests.
With movellas, users can discover new friends,
authors, and books on the basis of their
preferences, interests and other information that is
searchable through the service.
The service also allows for users to collaborate on
the creation of books and short stories, as well as
to develop and publish e-books ...
from their mobile phone
established in January 2010, and funded by Danish VC Investor
Seed Capital Aps (named Best Danish Venture
Capital Company in 2010)
launchedin Denmark march 2010. 2500 registered users, 500 super users, over 600 published novels.
movellas-generated content has been read over 28,000 times.
currently implementing a social marketing campaign using
GoSocial, europe’s largest social media promotion company.
Danish based, agile, and innovative GoSocial specializes in
reaching movellas target audience.
movellas is fully integrated to facebook and twitter
marketingplan dk
samplessocial marketing
implementing an online marketing campaign in collaboration
with wendy.dk and olivianet.dk to increase our visibility with
girls ages 14-20. Th campaign will include banners, inclusion
of reader’s best stories on both publications, and prizes
distributionplan dk
& oliviawendy
In addition to working with Egmont publishing, we are
currently working with Denmark’s National Library, the
Library of Copenhagen, and Gydendal Publishing to use the
movellas platform for education purposes.
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to launch via distribution partnership with Getjar to all mobile
platforms including Android, Apple, Blackberry, Flash Lite,
Java, Palm OS, Symbian, WebOS, and Windows Mobile.
Using Getjar’s platform, movellas apps will be distributed to
operators such as Vodafone, Virgin, Optimus, Sprint, Reliance
and others.
distributionglobal
for UK launch movellas is in negotiation with local partners
such as the National Magazine Company, Random House,
& others ....
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plus, movellas is fully integrated to facebook and twitter
system overview
platformBuilt upon Java using the industry standard and well proven J2EE (Java Enterprise Edition).
movellasʼ platform is highly scalable, portable, and reliable
Currently enabled to process mobile payments in Scandinavia
using leading provider Unwire. The system has a built-in
“smart billing” function that matches purchases with
partnering billing providers / solutions.
the platform is built to rapidly and safely support new markets
billing &credit
the system has four monetisation
methods: a virtual credit scheme for
subscribers, a self promotion scheme
for authors, promotion deals with
publishers, and advertising campaigns.
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incentive scheme
usersare incentivized to maintain a high
engagement within the community. To create
and sustain growth, the service will run
continuous fun and engaging campaigns,
competitions, and provide feedback to users.
success in social media depends on rewarding
users for participating
points areA pay-as-you-go service.
Every time credit runs out, the user pays to get more poins to award
coins to each other.
points are
points areused as incentives for people to engage in activities such as:
points areused as incentives for people to engage in activities such as:
• Crediting them with points when appropriate
points areused as incentives for people to engage in activities such as:
• Crediting them with points when appropriate
• Rewarding super users with recognition. For example, have an “activity chart” naming the most prolific authors and most active members (most awards given)
points areused as incentives for people to engage in activities such as:
• Crediting them with points when appropriate
• Rewarding super users with recognition. For example, have an “activity chart” naming the most prolific authors and most active members (most awards given)
• Each month sees the a prize given to the author with the highest number of points
network incentives
network incentivesusers can be rewarding for introducing new members to the service:
network incentivesusers can be rewarding for introducing new members to the service:
•For example, if a user introduces friends
network incentivesusers can be rewarding for introducing new members to the service:
•For example, if a user introduces friends– The friend MUST have bought credits – not just join
network incentivesusers can be rewarding for introducing new members to the service:
•For example, if a user introduces friends– The friend MUST have bought credits – not just join – For 3 friends the introducer is rewarded with a ‘featured authored credit’
network incentivesusers can be rewarding for introducing new members to the service:
•For example, if a user introduces friends– The friend MUST have bought credits – not just join – For 3 friends the introducer is rewarded with a ‘featured authored credit’
– For 5, the introducer get a free £3 book voucher (sponsored by a company)
network incentivesusers can be rewarding for introducing new members to the service:
•For example, if a user introduces friends– The friend MUST have bought credits – not just join – For 3 friends the introducer is rewarded with a ‘featured authored credit’
– For 5, the introducer get a free £3 book voucher (sponsored by a company)– For 10 friends – gets a £5 book voucher (sponsored by a company)
reward• Users will be able to award ‘bronze’, ‘silver’ or ‘gold’ coins to
each other.
points• Awarding coins costs ‘points’ paid for by a PSMS mechanism,
through Credit Card or Paypal.
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points explained
points explained•Users purchase virtual currency (standard now for many
companies including MS/Sony/Nintendo etc)
points explained•Users purchase virtual currency (standard now for many
companies including MS/Sony/Nintendo etc)
• £5 equates to 100 (each point is worth 5p)
points explained•Users purchase virtual currency (standard now for many
companies including MS/Sony/Nintendo etc)
• £5 equates to 100 (each point is worth 5p)
• We charge users for specific functionality in points – not money
chargableactions
chargableactions
• Becoming a featured author (50points for a defined period of time –
a week for example or longer)
chargableactions
• Becoming a featured author (50points for a defined period of time –
a week for example or longer)
• Rating submissions from other users (for every rating provided, they get
a small number of free credits back)
chargableactions
chargableactions
• Awarding a bronze award = 5points (25p) with 1 point credited
chargableactions
• Awarding a bronze award = 5points (25p) with 1 point credited
• Awarding a silver award = 10 points (50p) with 2 points credited
chargableactions
• Awarding a bronze award = 5points (25p) with 1 point credited
• Awarding a silver award = 10 points (50p) with 2 points credited
• Awarding a Gold award = 15 points (75p) with 3 points credited
chargableactions
• Awarding a bronze award = 5points (25p) with 1 point credited
• Awarding a silver award = 10 points (50p) with 2 points credited
• Awarding a Gold award = 15 points (75p) with 3 points credited
• Wanting SMS updates = 2 points per notification (we need easy switch
on and switch off for this)
movellas offers an opportunity to engage
a highly targeted, passionate, and
engaged community
Sponsored ads: simple (or dynamic) link to
mobile shop
advertising
Featured Authors pay to get no;ced and to
try and drive the readership and reviews of
their book... with advertising banners which rotate every minute
promotionself-Competitor Textnovel.com charges: $10
(Two Weeks), $25 (Five Weeks), $50
(Eleven Weeks)
competitions
Sponsored by publishers and designed to add a
social network element to them, these
campaigns will generate continuous income and
add to the value proposition of the service to
users and partners
Movellas aims at becoming the leading
writer and reader social community in the
mobile space.
Read, write, share!