Move with usTHE LENOVO ONE CHANNEL PARTNER PROGRAMME PLAYBOOK

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GROW YOUR BUSINESS WITH LENOVOAs the world’s number one PC company1 and the third largest server provider2, Lenovo enjoys an excellent position in the marketplace and we are keen to use this success in growing further with you.

Our brand new partner programme gives you more support and rewards, and introduces a new partner portal to make it easier to do business with us.

As a result, it’s now simpler than ever to grow your business and drive more revenue with us.

1 IDC WW PC Tracker 2016 Q2 2 IDC WW Server Tracker 2015 Q3

LENOVO IN NUMBERS• World’s No. 1 PC company1 • World’s largest PC player for thirteen consecutive quarters • 33% year-on-year growth rate in servers • Acquired System x server business from IBM and became the

third largest global player in the enterprise datacenter market• Acquisition of Motorola Mobility has made us the

fifth largest maker of smartphones across the globe • Lenovo Enterprise Systems rated #1 in customer satisfaction2

and ranked #1 in reliability3

1 IDC WW PC Tracker 2016 Q22 TBR’s 2Q15 Corporate IT Buying Behavior & Customer Satisfaction Study for x86-based Servers3 ITIC 2015–2016 Server and OS Reliability Survey, July 2015

The first ThinkPad revolutionized notebooks, with unheard-of power,functionality and design.

First modern laptop to reach outer space on a NASA mission.

‘Butterfly keyboard’ revolutionizes keyboard design, and becomes a design classic.

Use of composite materials enableda laptop just 1.4” thin and 2.3kg.

First laptop with a removableUltrabase for docking.

First laptop to feature anembedded security chip.

First laptop with a biometricfingerprint reader.

Impressively thin and light, the X41tablet’s display flips into a slate for writing and drawing.

X300 is the thinnest, lightest 13” laptop. BusinessWeek calls it “The Perfect Laptop”.

Carbon fiber gives X1 Carbona unique mix of light weight andexceptional strength.

Helix offers an Ultrabook design with detachable screen to use as a standalone tablet.

Next-gen X1 Carbon, the world’s lightest 14” Ultrabook,wins 20 awards at CES 2014.

1992 20151993 1996 1998 1999 2001 2004 2006 2008 2012 2013 2014

ThinkPad crosses 100 million mark.

THE FIRST MODERN LAPTOP TO REACH SPACE…Since the first ThinkPad laptop was introduced in 1992, we’ve been challenging our engineers to push boundaries and challenge convention.

Here’s our journey so far…

LENOVO PRODUCTS MEAN BUSINESSLenovo’s wide portfolio of smartphones, tablets, laptops, desktops, workstations, servers, storage, networking and services means you can easily deliver an end-to-end solution – all using one vendor.

And to help you do better business, no matter how big or small the customer is, we’ve developed a new go-to-market strategy:

TOPSELLER: Attractively priced, technologically superior products for small-sized businesses – available from your local distributor

BID BUSINESS: Discounts for medium-sized businesses available for larger volumes – available through the Lenovo Bid Portal* exclusively available for you via our new Partner Portal lenovopartner.com

MID-MARKET: Better deals for mid-sized and large customers – available through our Deal Registration Programme.*

* Only available in selected countries, please check with your local Lenovo team

SMARTPHONES* Delivering innovative designs and state-of-the-art functionality for private and business needs.

TABLETS Versatile designs and innovative features for business and consumer needs, with Android or Windows Operating systems.

LAPTOPS AND CONVERTIBLES From our affordable range of Lenovo Laptops up to our ThinkPad range – the gold standard among business devices with legendary reliability and premium performance.

* Only available in selected countries, please check with your local Lenovo team

WINDOWS 10 PRO:THE PERFECT COMPANION FOR ANY LENOVO DEVICEReady to run on any Lenovo device, Windows 10 Pro gives businesses of every size more flexibility and computing choice than ever, while reducing the complexity of managing and securing their Windows infrastructure.

Some of the main reasons why customers love Windows 10 Pro include:

Built-in enterprise-grade security as standard with a multi-layered approach to securing your customers against modern security threats. Enterprise Data Protection encrypts business files at the file level. BitLocker and BitLocker to Go lockdown lost or stolen devices and USB drives, protecting critical data. Multifactor authentication protects devices and the data on them, and with some cloud services users can remote wipe data on lost or stolen devices.

Essential Line of Business apps are ready to run on Windows 10 Pro, including full versions of Office, PhotoShop and Outlook to name just a few. Keeping users productive.

A wide selection of form factors and prices – from rugged tablets to versatile and sleek laptops – but all with the same consistent experience, so there’s something to suit every type of worker.

Users can work with or without a keyboard with Continuum, a new feature that allows people to transition seamlessly from touch and styles to keyboard and mouse to suit new 2-in-1 devices so users can scroll, navigate, write and draw all with one device.

Seamless integration into existing infrastructures with Active Directory and Group Policy, allowing users to create and enforce network, user group, and device policies that align with the business needs.

Access anywhere with single sign on, so users can access the business network, and shared company data and devices, wherever they are, from any device. Even if users don’t have their device with them, they can access their desktop with Remote Desktop. They just need an internet connection. So they can still reach their files, folders and apps wherever they are.

A better investment for customers, with longer warranties, better support options, and even a single, scalable mobile device management solution all to help keep costs down.

DESKTOPS, ALL-IN-ONES, WORKSTATIONS AND MONITORS Ideal for the smallest business or largest enterprise, with compact designs, reduced energy consumption and proven reliability

SERVERS AND SERVICES Solutions for small business up to enterprise, delivering reliable infrastructure to meet changing business demands in the datacenters.

STORAGE AND NETWORKINGAffordable solutions to manage and protect customer data. Networking simplifies management and meets the need of growing businesses with scale-out architecture.

DON’T JUST TAKE OUR WORD FOR ITOur innovative product designs have been recognised by a host of independent bodies.

HERE ARE JUST SOME OF THE 2,600 AWARDS WE’VE RECEIVED: CES 2016 in total 66 awards won, most awarded products:ThinkPad X1 Yoga (18 awards)Lenovo Yoga 900s (12 awards)ThinkPad X1 Tablet (7 awards)Yoga Tablet 3 Pro (4 awards)

Ideacentre 610SYOGA 900YOGA MouseMoto 360 (2nd Gen)Moto X Pure editionThinkVision X1 27 MonitorThinkPad 13 Chromebook

Red Dot Design Awards 2015:ThinkPad X1 CarbonLenovo Horizon 2s and A740 all-in-one PCsLenovo Y40 laptopThinkVision Pro2840m and X24 monitorsThinkStation P900 workstationThinkPad Yoga 14 multi-mode laptopThinkPad tablets and accessories

CES 2016 Excellence Awards:ThinkPad X1 TabletIdeaPad Y900ThinkPad X1 YogaYOGA 900S

#1 in Server Reliability Award:Lenovo has achieved this 3 years in a row

PUTTING THE CHANNEL FIRST OVER 94% OF OUR PRODUCTS ARE SOLD VIA THE CHANNEL. We are fully committed to our channel business. The benefits our partners enjoy from our leading position assists in our combined continuous growth in the PC and Server markets.

To this end, we’ve enhanced our channel programme to make it easier for you to do business with us, offer your customers the most competitive prices and enjoy some of the most attractive margins in the industry.

WHEN YOU PARTNER WITH US, YOU CAN EXPECT: • Our broad and innovative product range as

well as reliable products backed up by our ‘best service’ guarantee

• Powerful marketing campaigns that generate strong demand

• Lead-generation programmes* that provide a steady stream of business

• Our new end-to-end portal allows you complete management of online bids*, leads*, product information and education as well as sales and marketing assets

• Co-branded marketing programmes and tactics to build sales

• Service and finance programs that help to enhance sales and profits

• The fastest possible delivery of products with a single inventory programme

• Training and certification modules to keep with the trend

• A dedicated channel team • Attractive incentives and better

reward predictability • A new Lenovo Bid Portal* that increases

the speed of business

*Only available in selected countries, please check with your local Lenovo team

THE ONE CHANNEL PROGRAMME The sole purpose of our One Channel Programme is to give you a simple, predictable and more profitable way of working.

We have just one channel programme, with clear and attractive incentive schemes.

We operate just one rebate scheme across our entire portfolio, including System x servers, keeping things simple and the benefits easier to receive.

And there’s only one partner portal, so everything you need is in one place – from configuration and pricing right through to sales, marketing and training tools.

THE NEW LENOVO PARTNER PORTAL As part of the new partner programme, we’ve created a new unified partner portal www.lenovopartner.com, so you can use one login to access everything you need to do business with us. You’ll find sales, product, marketing and training functionality all in one place.

Here are all the new features you’ll want to know about:

SIMPLE AND FAST • One log in – full access to everything through

single sign on • Simple navigation – fast and intuitive on

any device • Best-in class tools – the new Online Bid* and

Pre-Sales Advisor Tool mean you can configure products and place bids in a few minutes for PCs and Servers. While Deal Registration* gets you the best price in minutes, and the co-branded marketing feature means you can quickly create joint sales and marketing assets to promote your business

PERSONALISED FOR YOU• Your own dashboard – get an at-a-glance status

of your performance, personal targets and rewards as well as any open leads and updates on your bid and deal status

• Quick access to your certifications and training materials – helping you to develop your partner status, grow further and gain more rebates

• Live chat – whatever your query, get it answered in seconds by an expert with the new live chat function.

BEST-IN-CLASS SALES AND MARKETING TOOLS • Get qualified leads from our sales pipeline for

free (available to Premium and Gold partners)* • Enhanced sales and marketing assets – find

product information and images in seconds and adjust our co-marketing materials in minutes to your needs with ready-built campaign assets

• Benefit from a listing in our Dealer Locator directory so businesses in your area find you first (available to Accredited, Premium and Gold members)

• Exclusive Lenovo Expert Achievers Partner benefits – Sell-Learn-Earn-Win!

* Available only in selected countries, please check with your local Lenovo team

GET SPECIAL PRICES WITHIN A FEW MINUTESVisit our new partner portal www.lenovopartner.com

BENEFITS OF EACH LENOVO PARTNER STATUS Benefits Member Accredited Premium Gold

Marketing and technical support ✔ ✔ ✔ ✔

Partner rebate (variable) N/A ✔ ✔ ✔

Eligibility for Market Development Fund N/A N/A N/A ✔

Eligibility for co-marketing budget* N/A Limited Limited ✔

Special bid orders Limited ✔ ✔ ✔

Product training Limited ✔ ✔ ✔

Access to Lenovo leads N/A N/A ✔ ✔

Eligibility for warranty service N/A ✔ ✔ ✔

Demo units* N/A Limited Limited ✔

Dealer locater listing Limited ✔ ✔ ✔

Named sales contact* N/A ✔ ✔ ✔

Partner portal access all areas ✔ ✔ ✔ ✔

Newsletter ✔ ✔ ✔ ✔

Use of Lenovo logo and partner emblem ✔ ✔ ✔ ✔

BECOME A LENOVO PARTNER Registering as a Lenovo partner is simple. Just visit www.lenovopartner.com and enter your details to become a member.

As soon as your registration is confirmed, you qualify for a range of benefits and can work towards Accredited, Premium and Gold partner status to enjoy even more rewards.

Benefits for Eastern Europe and Middle East & Africa region differ slightly.*May not be available in certain countries

QUALIFICATION CRITERIA Criteria Accredited Status Premium Status Gold Status

Achieve annual revenue from Lenovo products of at least:

$40,000 over past 6 months and buying 3 months out of 6 or demonstrate potential to achieve $80,000 per year

$250,000 $1.5 million

Web-based training for sales and technical people:

N/A

At least one sales person must complete a minimum of three courses

At least three sales people must complete a minimum of three courses

Qualification criteria for Eastern Europe and Middle East/Africa can be found on lenovopartner.com

Visit www.lenovopartner.com or contact a Lenovo representative to learn more about the Programme.

Move with us

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