Brochure | HP Retail Mobility

HP Business Mobility. Built for retail.

Move from the counter to your customer

Brochure | HP Retail Mobility

Mobility is changing everything.

47% of shoppers reported better experiences when store associates consulted mobile devices.3

The customer experience is paramount. By 2020, customer experience will overtake price and product as the key brand differentiator.2

Stories about these changes are everywhere. 70% of

American retailer Moosejaw’s transactions are completed

using mobile devices.1 Across the Atlantic, a leading

European retailer used HP mobile solutions to bring back-

office managers into customer-facing areas of the store,

letting them make timely decisions without the move

disrupting workflow.

Another European retailer, this one a department

store chain, used HP mobile solutions to enable their

associates to deliver more options in styles, sizes, and

similar products for their customers, increasing sales and

improving customer experience. All around the world,

mobility is changing the rules of retail, and customer

expectations are changing with them.

2

90% of retail transactions are still completed in-store, and 50% of customers expect product offerings to

be consistent across all channels.4

Brochure | HP Retail Mobility

What can mobility do for you?Industry-leading retailers are giving associates and managers mobile tools to keep their employees active and informed about

products and inventory—which keeps customers coming back. Mobility is bridging the gap between the digital and physical retail

experience; mobility can revolutionize—and improve—customer satisfaction with a richer, more convenient, personalized experience.

Brochure | HP Retail Mobility

3

Keep your managers up-to-date—Access real-time

store information and perform workforce and inventory

management tasks on the sales floor.

Assisted selling—Empower associates with tools

that help them deliver better information to customers

without leaving the customer’s side.

Enable your associates—Give staff the ability to

view product demonstrations and training content

during non-peak times to better serve consumers.

Create an endless aisle—Sales associates can place

customer orders for products that are not available in

the store.

Help customers help themselves—Enable customers

to check in via a self-service portal, creating a record

of wait times and other elements that can affect

customer satisfaction.

Complete the transaction at the point of decision—Sales associates can scan items and complete purchase

transactions on the sales floor.

Brochure | HP Retail Mobility

The reset retail’s been waiting for.Mobility is bringing new possibilities to every level of the retail experience.

It gives you greater flexibility in store layout, allowing you to completely change

your store’s displays without worrying about disrupting the shopping process.

Mobility enables associates to assist customers more quickly and effectively

than ever before, and giving them the ability to complete purchases anywhere

in the store drastically changes the checkout process, reducing wait times and

improving the customer experience. The future of the retail experience is here,

and mobility is making it happen.

But innovation and stability must go hand-in-hand. HP’s purpose-built mobile

devices are well equipped against potential risks, with built-in security systems

courtesy of the HP Client Security suite that keeps your customer’s data secure.

HP’s mobile solutions were built with the new retail landscape in mind.

“To improve is to change; To be perfect is to change often.”8

- Winston Churchill

Customers need convenience. 44% of customers expect store associates to be able to place an online order for home delivery, on the spot, for out-of-

stock items. 24% want to buy without going to the cash register.5

Expectations are higher than ever. Half of all customers expect employees to be able to instantly check store inventory if the shelf is empty, and two-

thirds want store employees to be more helpful.6

Long lines are on the way out. The average customer will leave a store after six minutes in line, and 56% are less likely to return after spending too much

time waiting.7

4

Brochure | HP Retail Mobility

HP can make it happen. What mobile means for...

Store Operations

HP mobile devices

empower sales

associates and deliver

flexibility in POS “footprint”

and placement.

IT

HP can deliver superior data

security in a retail environment,

as well as enable IT to more

easily configure, deploy, and

support mobility.

Marketing

HP can help you increase

in-store sales and

differentiate your brand.

Sales Associates

Mobile options let staff

study product information

during slow hours and

keep customers engaged

and informed when

business is heavy.

Your Customers

Informed and empowered

employees and quick

checkouts mean

customers enjoy faster,

easier shopping.

Store Managers

HP’s retail mobility solutions

can bring business-critical

reports, dashboards, and

other information to the

shop floor, allowing you

to make timely decisions

without being tied to the

back-office PC.

HP has significantly invested in retail—HP’s

portfolio has grown from a single product in

2003 to a broad spectrum of solutions for large

enterprises and SMBs.

Excellence in retail-focused development and services—In addition to the testing and

design work HP does on its portfolio of products,

HP delivers innovation and thought leadership

through HP Labs and Enterprise Services

specifically for retail.

Complementary offerings—HP offers retail

jacket and case options, as well as dock options,

that enable you to gain the functionality you need

in order to deliver on your brand promise.

Commercial solution—HP offers a commercial

solution built specifically for a dynamic retail

environment with integrated features like a

barcode scanner and a magnetic stripe reader that

enable key functionalities.

Built-in security—HP’s comprehensive set of

security features help you repel an ever-evolving

world of threats with multiple layers of protection

to cover every entry point—from the BIOS and

hard drive to your software.

5

Brochure | HP Retail Mobility

The future of retail is at your fingertips.

Mobile solutions built for retail.HP Pro Tablet Mobile Retail Solution—Combines the power and performance of the HP Pro Tablet 608 with the flexible payment enablement capabilities of the HP Retail Case 8.

HP MX10 Retail Solution9 with Windows 10 Pro—Allows for easy transition from a fixed POS to a mobile service and back with the HP Retail Expansion Dock.

HP Retail Jacket for ElitePad—Offers an integrated barcode scanner, a magnetic stripe card reader, an attachable hand strap, and optional second battery life.

HP Retail Case for ElitePad—A retail case that makes mobile payment simple with the attached PIN pad.

HP TX1 POS Solution with Windows 10 Pro—Take care of customers and your business with a tablet-based register that’s ready to go the instant you open the box.

HP BIOSphere—Industry-leading firmware ecosystem automates data protection and manageability.

HP Client Security—Offers a broad selection of powerful security solutions designed to outpace today’s cyber threats to your data, devices, and identity.

HP Client Management—Helps reduce the complexity and cost of managing commercial PCs through client management software.

HP PPS Services—Gets your mobile solutions up and running with HP’s image and application loading, as well as installation services.

HP Touchpoint Manager10—A manageability solution that offers enterprise-grade manageability in an easy-to-use app.

Get started today. To learn more about HP’s retail mobility solutions,

and how they can enhance and improve the

shopping experience for customers and employees

alike, please visit: http://hp.com/go/businessmobility

Sign up for updates

Equip your staff to be their best, not just do their best,

whether on the store floor or behind the counter.

Create a flexible store that provides customers with

a fast, simple retail experience. Don’t force your

employees to adopt outdated standards—give them

solutions that meet their needs.

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© Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

Microsoft and Windows are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.

4AA6-1254ENW, August 2015

Brochure | HP Retail Mobility

1: https://econsultancy.com/blog/63446-10-inspiring-uses-of-mobile-in-retail/ 2: ‘Customers 2020’, Walker Information, 2015.3: Motorola Solutions Shopping Study. 4: “Customer Desires Vs. Retailer Capabilities: Minding the Omni-Channel Commerce Gap.” Thought Leadership Paper (2014). Print. 5: HP Retailer Research 2015, Mobile Retail (Retail Week, 2014).6: Mobile Retail (Retail Week, 2014), EKN 2014.7: HP Retailer Research 2015.8: Winston Churchill, “His complete speeches, 1897-1963”, edited by Robert Rhodes James, Chelsea House ed., vol. 4 (1922-1928), p. 3706. Lors d’un débat avec Philipp Snowden, chancelier de l’Echiquier, à propos des droits de douane sur la soie.9: For DTS patents, see http://patents.dts.com. Manufactured under license from DTS Licensing Limited. DTS, the Symbol, & DTS and the Symbol together are registered trademarks, and DTS Sound+ is a trademark of DTS, Inc. © DTS, Inc. All Rights Reserved.10: HP Touchpoint Manager requires purchase of a subscription and supports Android™, iOS and Windows operating systems and PCs, notebooks, tablets and smartphones from various manufacturers. Not available in all countries see www.hp.com/touchpoint for availability information. Out-of-band HP only Wipe, Lock, Unlock and reporting of BIOS boot error codes is planned to be available on select HP EliteBooks and requires an internet connection, Intel® vPro™ technology and functions in S3/Sleep, S4/Hibernate and S5/Soft Off power states. SATA drives are wiped. The remote wipe of Self Encrypting Drives that have hardware encryption active is not supported.