Motta - Every Day Products

12
EVERY DAY PRODUCTS

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Motta - Every Day Products

Transcript of Motta - Every Day Products

Page 1: Motta - Every Day Products

E V E R Y D AY P R O D U C T S

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The first Italianbaked snack

B uondì was created in 1953 by Angelo Motta inspired by his long experience in the production of traditional seasonal cakes like Pandoro and Panettone. He created a little, soft and delicious

panettone with no candied fruit or raisins.

From the very beginning, Buondì changed the traditional Italians, breakfast be-coming some sort of “national routine”: whether at home or in a café, Italians became used to having a «cappuccino and Buondì!».

Since1953

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At the end of the 90’s, Motta handed overthe Buondì brand to Bistefani.In the past 30 years, new tasty Buondì versions were launched:

In January 2014, Motta announcedthe comeback of Buondìand other baked snacks under its own original umbrella -brand.

Under the Motta brand, Buondì and other popular snacks like Gi-rella and Yo-Yo conquered three key brand -values:

ITALIAN STYLE • UNIQUENESS • POPULARITYLater on, Motta worked on the re-positioning of these products and the development of new, attractive packaging.

BuondìApricot

1982

BuondìMilk

1999

BuondìCocoa

2004

BuondìCherry

2009

and manymore...

BuondìChocolate

1970

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How Buondì is made

Different and original pack designStrong shelf visibilityAppealing product picture on the frontand ingredient characterization

New Packaging Design

Buondì was invented 60 years ago by Angelo Motta to create a snack that would be similar to Panettone, with flour, eggs, sugar, sourdough, but no candied fruit or raisins. Coming in the shape of a plumcake and topped with a crunchy glaze and pearl sugar, Buondì contains no additives and preservatives and is characterised by a long natural leavening process that makes it soft and digestible.

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How Buondì is made

The ProductIts name translates

“have a good day”

Crunchy glazemade with a special

combination of sugar, egg whites andhazelnut paste

It is genuine & simple:no OGMs, colourings,

hydrogenated fatsor preservatives

It is soft & digestibledue to a 22-hour

natural leavening processIt is rich: cream

and jam fillingsare generous & delicious

Its shapeis unique and

distinctiveExtendedshelf life

to 5 months

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Apricotjam filling

CODE 00862

Chocolatecream filling &

chocolate coating

CODE 00863

Classic

CODE 00800

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The Assortment

Cherry jam filling

Chocolatecream filling

CODE 00810

CODE 00860

Milk creamfilling

CODE 00861

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The Product

Unique spiralshape

for a cocoa filledsponge cake

Extendedshelf life

to 5 months

Deliciouschocolatecrunchy base

Fun shapeloved by children

C reated in 1973, Girella was the first Italian tempting snack. With its tasty recipe

and unmistakable shape, it was loved by generations of children and was “the first snack with themed surprises”: “Toro farcito” and the greedy “Golosastro”, the protagonists of all Girella TV spots, are now making their return to children’s homes!

NO OGMs,NO hydrogenated fats,NO artificial agents,NO preservatives

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How Girella is made

The ProductSince1973

New Packaging Design inspired to theUNIQUE SHAPE of the product Trendy and modern designStrong shelf visibilityAppetizing appeal

Girella is made with simple sponge cake spread with a tempting layer of cocoa cream and cut into small disks. To top it off, its base is covered with a delicious cocoa cream. Girella is prepared with first quality ingredients like fresh eggs and micronised flour to make it incredibly soft.

CODE 00236

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The Product

NO OGMs,NO hydrogenated fats,NO artificial agents,NO preservatives

Ideal snacksto bring

to school andon-the-go

Funny “sandwich”stuffed with delicious

cocoa cream

Extended shelf lifeto 6 months

A double spongevery soft

Y O-YO was created in 1986 when rap music was making its way into the Italian market.YO-YO’s evocative shape and name take

a leap into the past of our childhood games. A unique production technology combinedwith a simple but tempting recipe appeal tochildren and adults alike.YO-YO has gained a place of honour alongsideGIRELLA as some of the most loved snacks in Italy.

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The Product

How Yo-Yo is madeTwo incredibly soft sponge cake layers with dark chocolate stripes enclosing a tasty chocolate cream filling.YO-YO features a very simple recipe, but its taste is really unique.It is an irresistible pleasure for anyone who wants to their break or tea time into a tempting pause full of fun.

Innovative System logoStrong shelf visibilityAppealing product pictureon the front and ingredientcharacterization

New Packaging

Since1986

CODE 00188

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Cod. Art. DESCRIZIONE ARTICOLOPESO

NETTO(gr)

PEZZIPER

COLLO

PESO COLLO(kg) DIMENSIONI CONFEZIONE DIMENSIONI COLLO SCHEMA PALLET

Codice Confezione(EAN)

Netto Lordo Largh.(mm)

Prof.(mm)

Altezza(mm)

Largh.(mm)

Prof.(mm)

Altezza(mm)

Imballi x strato

Stratix pallet

Imballix pallet

Altezza pallet(mm)

00800 BUONDI' CLASSICO 6 pz. 198 12 2,376 3,25 240 80 130 390 240 410 10 2 20 960 8014037008009

00863 BUONDI' CIOCCOLATORICOPERTO 6 pz. 276 12 3,312 4,20 240 80 130 390 240 410 10 2 20 960 8014037008634

00862 BUONDI' ALBICOCCA 6 pz. 258 12 3,096 4,00 240 80 130 390 240 410 10 2 20 960 8014037008627

00861 BUONDI' LATTE 6 pz. 258 12 3,096 4,00 240 80 130 390 240 410 10 2 20 960 8014037008610

00860 BUONDI' CACAO 6 pz. 258 12 3,096 4,00 240 80 130 390 240 410 10 2 20 960 8014037008603

00810 BUONDI' CILIEGIA 6 pz. 258 12 3,096 4,00 240 80 130 390 240 410 10 2 20 960 8014037008108

00236 GIRELLA 8 pz. 280 12 3,36 4,12 245 60 155 390 240 320 10 3 30 1100 8014037002366

00188 YO-YO CIOCCOLATO 6 pz. 210 12 2,52 3,40 270 80 130 490 300 250 6 4 24 1140 8014037001888

Motta® - Via Verdi, 31 - 37060 Castel D’Azzano (VR) – Italia Tel. +39 045 8288311 - Fax +39 045 8521166 - www.mottamilano.it

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