MOTORTREND GROUP...MEDIA KIT 2 0 2 0 2B+ MONTHLY VIEWS PAGE 02 GROUP MEDIA KIT MOTORTRENDGROUP.COM...
Transcript of MOTORTREND GROUP...MEDIA KIT 2 0 2 0 2B+ MONTHLY VIEWS PAGE 02 GROUP MEDIA KIT MOTORTRENDGROUP.COM...
G R O U P M E D I A K I T
MOTORTRENDGROUP
MotorTrend Group is the largest automotive media company
in the world. Comprised of iconic brands, MotorTrend Group
has remained ahead of the automotive world and developed the
single most relevant resource for any auto enthusiast and in-
market shopper. It is also the only linear television network and
subscription video on-demand platform dedicated entirely to
automotive content.
MOTORTREND GROUP MEDIA KIT
2 0 2 0
2 B + M O N T H L Y V I E W S
P A G E 0 3M O T O R T R E N D G R O U P . C O MP A G E 0 2 G R O U P M E D I A K I T
M A L E : 9 1 %
A V E R A G E H H I : 8 0 K
A V E R A G E A G E : 3 4
A U D I E N C E
P A G E 0 5M O T O R T R E N D G R O U P . C O MP A G E 0 4 G R O U P A U D I E N C E O V E R V I E W
MotorTrend Group owned and operated sites empower our
audiences through unparalleled expertise, information, and
reviews. We’ve built a premium, safe environment for a qualified
audience of enthusiasts that take action. In fact, research shows
our audience has 5X higher CTR than Google benchmarks when
data targeting is applied.
THE FASTEST SITES
ON THE WEB
D I G I T A L
1 1 . 7 M I L L I O N U N I Q U E S
P A G E 0 7M O T O R T R E N D G R O U P . C O MP A G E 0 6 D I G I T A L O V E R V I E W
As the leading authority in automotive
news, our brand engages in a two-way
conversation with a community that
delivers the most trusted information
to our communities. We are experts in
targeting and amplification, and our
data-driven solutions can be activated
anywhere across and beyond the MTG
automotive ecosystem.
AMPLIFY
ENGAGEMENT
S O C I A L
1 1 0 M M + F O L L O W E R S
P A G E 0 9M O T O R T R E N D G R O U P . C O MP A G E 0 8 S O C I A L M E D I A O V E R V I E W
Uniquely positioned at the intersection of information and
inspiration, MotorTrend TV is the single most relevant resource
for automotive superfans. Offering cross-platform distribution
of the most authentic automotive programming on the planet,
MotorTrend is the highest-ranked cable network on engagement
with advertising, and the MT GO app allows cable subscribers to
tune-in all day, every day, everywhere.
MOTORTRENDTELEVISION
L I N E A R
7 3 . 5 M M H O U S E H O L D S
P A G E 1 1M O T O R T R E N D G R O U P . C O MP A G E 1 0 L I N E A R T E L E V I S I O N O V E R V I E W
With more than 500,000 subscribers, we have the world’s
only streaming video-on-demand service dedicated entirely
to automotive content. It is a one-stop shop for the greatest
selection of original automotive shows, live motorsports
coverage, and complete libraries of your favorite MotorTrend
TV series.
STREAMING
VIDEO-ON-DEMAND
S V O D
5 0 0 K + S U B S C R I B E R S
P A G E 1 3M O T O R T R E N D G R O U P . C O MP A G E 1 2 S T R E A M I N G V I D E O O V E R V I E W
3 5 S H O W S
P R E S E N T I N G S P O N S O R S H I P
E P I S O D E I N T E G R A T I O N
O R G A N I C P L A C E M E N T
P R O D U C T U S A G E
S E G M E N T S P O N S O R
O R I G I N A L P R O G R A M M I N G
P A G E 1 5M O T O R T R E N D G R O U P . C O MP A G E 1 4 O R I G I N A L P R O G R A M M I N G O V E R V I E W
The world’s most popular automotive franchise joins America’s
top automotive network!
Starting this Spring, MotorTrend and BBC Studios will debut the
all-new, TOP GEAR AMERICA which will deliver a fresh, uniquely
American take on the classic TOP GEAR format, following the
motorized mischief and supercharged adventures of a trio of
new hosts across America.
As the Presenting Sponsor, your brand will receive exposure
within promotional materials and episodes.
TOP GEAR AMERICA
N E W S H O W
P R E M I E R S M A Y 3 0 ( S V O D )
P R E M I E R S 2 0 2 1 ( L I N E A R )
1 2 E P I S O D E S / 3 0 M I N S
P A G E 1 7M O T O R T R E N D G R O U P . C O MP A G E 1 6 T O P G E A R A M E R I C A O V E R V I E W
SEAMLESS
INTEGRATIONS
Bespoke series, vehicle first looks, event
coverage, walk-arounds, unveilings, and
everything in between. Our branded
content capabilities are best-in-class.
With a singular vision and multiple outlets,
we create millions of engagements with
a qualified audience of auto enthusiasts
and influencers.
1 0 0 + I N D U S T R Y A W A R D S
B R A N D E D C O N T E N T
P A G E 1 9M O T O R T R E N D G R O U P . C O MP A G E 1 8 B R A N D E D C O N T E N T O V E R V I E W
The MotorTrend YouTube channel comprises one of the
largest automotive channels in the world. With over 6.4 million
subscribers, our viewership constitutes the most authoritative
community in the automotive industry. Don’t forget to like,
comment, and subscribe.
WELCOME BACKTO THE CHANNEL
Y O U T U B E
9 M I L L I O N + T O T A L S U B S
P A G E 2 1M O T O R T R E N D G R O U P . C O MP A G E 2 0 Y O U T U B E C H A N N E L O V E R V I E W
MotorTrend Group owns and operates 25+ highly anticipated
events, which provide exhibitors and sponsors the opportunity
to engage with an influential enthusiast audience of more than
1.5 Million annually through immersive live event activations. In
addition, we provide media exposure, industry networking, and
experiential marketing opportunities to our exhibitors.
E V E N T S
P A G E 2 3M O T O R T R E N D G R O U P . C O MP A G E 2 2 E X P E R I E N T I A L O V E R V I E W
At MotorTrend Studio, we’ve created a unique hybrid content
creation model designed to meet the everchanging relationships
between brands and their consumers. We accomplish this through
a unified team of creatives, producers, directors, strategists,
editors, and mechanics living under one roof, creating content
across multiple disciplines and platforms. This foundational
belief insures conceptual continuity, fiscal economies of scale,
and authentic connectivity to the most influential automotive
consumers in the world.
SINGULAR VISION
MULTIPLE OUTLETS
S T U D I O
P R E M I U M C O N T E N T S T U D I O
P A G E 2 5M O T O R T R E N D G R O U P . C O MP A G E 2 4 M O T O R T R E N D S T U D I O O V E R V I E W
MotorTrend Magazine is world-famous. As an institution in the
automotive industry, we have been delivering premium content,
in depth analysis, and culturally relevant material since 1949.
We celebrate our heritage, while boldly looking to the future —
reimagining motor entertainment for a broader, more diverse
audience.
OVER 70 YEARS OFEXPERIENCE
P R I N T
1 . 5 + M I L L I O N S U B S
P A G E 2 7M O T O R T R E N D G R O U P . C O MP A G E 2 6 P R I N T M A G A Z I N E O V E R V I E W
T H A N K Y O U
P A G E 2 9P A G E 2 8 M E D I A K I T @ M O T O R T R E N D G R O U P . C O M