Motorola moto g
-
Upload
karthik-rao -
Category
Marketing
-
view
156 -
download
0
Transcript of Motorola moto g
![Page 1: Motorola moto g](https://reader033.fdocuments.in/reader033/viewer/2022061515/55b5b334bb61eb5f598b457a/html5/thumbnails/1.jpg)
Motorola Moto G:PLC and BCG Matrix
Analysis
Presentation by: Anshul Pareek
Bhola Singh Karthik Mysore Lokesh Vasnani
![Page 2: Motorola moto g](https://reader033.fdocuments.in/reader033/viewer/2022061515/55b5b334bb61eb5f598b457a/html5/thumbnails/2.jpg)
Company History
• US Based company founded in 1928 by Paul V. Galvin• Pioneer in cellular telephones• Motorola Razr(Razor) series- Sold over 120 million units• In 1998, Motorola was overtaken by Nokia in sales
to 2nd position. • Lost $4.3 billion from 2007 to 2009• Nov 2009: New phone, The Motorola Droid- Google
Android 2.0• May 22, 2012: Google Acquired Motorola Mobility for
US$12.5 Billion• Jan 29, 2014: Google sells off the Motorola Mobility to
Lenovo for US$2.91 billion(In Process)
![Page 3: Motorola moto g](https://reader033.fdocuments.in/reader033/viewer/2022061515/55b5b334bb61eb5f598b457a/html5/thumbnails/3.jpg)
![Page 4: Motorola moto g](https://reader033.fdocuments.in/reader033/viewer/2022061515/55b5b334bb61eb5f598b457a/html5/thumbnails/4.jpg)
Motorola Moto G
• Launched in November 2013.• The top selling phone in Mexico
and Brazil.• Released in India on February 6,
2014 in an exclusive tie up with Indian e-commerce company Flipkart.• “The best budget smartphones of 2013 and 2014”-
by PC Advisor, Expert Reviews, Trusted Reviews
![Page 5: Motorola moto g](https://reader033.fdocuments.in/reader033/viewer/2022061515/55b5b334bb61eb5f598b457a/html5/thumbnails/5.jpg)
Product Life Cycle (PLC)
• The four phases through which a product goes over its lifespan.
• Introduction• Growth• Maturity• Decline
![Page 6: Motorola moto g](https://reader033.fdocuments.in/reader033/viewer/2022061515/55b5b334bb61eb5f598b457a/html5/thumbnails/6.jpg)
![Page 7: Motorola moto g](https://reader033.fdocuments.in/reader033/viewer/2022061515/55b5b334bb61eb5f598b457a/html5/thumbnails/7.jpg)
• Introduction: (Feb. 2014): Flipkart.com, Digital Marketing, Reviewed, Unboxing.
• Growth (Feb. 2014): “20000 units of Moto G's 16 GB version sold out within 15 minutes” – BusinessToday
•Maturity (March- July 2014) : “Motorola has seen highest sales in its history from Moto G, says Magnus Ahlqvist, Motorola VP”.
--27 March 2014. DNA.• Sold 1 million devices in just 5 months via Flipkart• Beats Nokia in terms of Sales acquiring 4th position.
• Decline: (August 2014): Asus ZenPhone 5, Xaomi Mi3,
![Page 8: Motorola moto g](https://reader033.fdocuments.in/reader033/viewer/2022061515/55b5b334bb61eb5f598b457a/html5/thumbnails/8.jpg)
BCG Matrix
Introduction Growth
Decline Maturity
![Page 9: Motorola moto g](https://reader033.fdocuments.in/reader033/viewer/2022061515/55b5b334bb61eb5f598b457a/html5/thumbnails/9.jpg)
Moto G (2nd Gen)
•Moto G 2nd generation launched on 5th Sept. 2014•Hardware Improvements• Tweaked to optimal• “Moto G: Motorola's surprise hit,
honed at knifepoint” -Cnet
RELAUNCH
![Page 10: Motorola moto g](https://reader033.fdocuments.in/reader033/viewer/2022061515/55b5b334bb61eb5f598b457a/html5/thumbnails/10.jpg)
![Page 11: Motorola moto g](https://reader033.fdocuments.in/reader033/viewer/2022061515/55b5b334bb61eb5f598b457a/html5/thumbnails/11.jpg)
Present State and Future Expectations
• Introduction: Moto G 2nd generation launched on 5th Sept. 2014• Phase Shift expected from Introduction to Growth phase •May not see a peak Maturity phase.
• Need some new innovation and features• Possibility of entering the Decline Phase
• “The new Moto G doesn’t change much, but still a steal at $179” –Ars Technica, on Sept 9 2014• Same story again?
![Page 12: Motorola moto g](https://reader033.fdocuments.in/reader033/viewer/2022061515/55b5b334bb61eb5f598b457a/html5/thumbnails/12.jpg)