Motorola case-study
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INFLUENCERS: 250 CONTENT GENERATED: 4,966 UNIQUE REACH: 20.9MM TOTAL IMPRESSIONS: 61.8MM GOAL: Increase consideration for Motorola's new bluetooth headphones with earned media SOLUTION: Engage influencers with a Klout Score of 60+ who are influential in music, technology and sports. Delight them by providing early access to the product, resulting in a wave of authentic, product related content Those driven to the product page by influencer content spent 2.5X longer that those from other social media posts. TIME SPENT ON MOTOROLA.COM DURING CAMPAIGN 2.5X 2.25 mins by standard visitor 5.18 mins by influencers and their audience INCREASE IN TIME ON SITE
Transcript of Motorola case-study
INFLUENCERS:
250CONTENT GENERATED:
4,966UNIQUE REACH:
20.9MMTOTAL IMPRESSIONS:
61.8MM
GOAL:Increase consideration for Motorola's new bluetooth headphones with earned media
SOLUTION:Engage influencers with a Klout Score of 60+ who are influential in music, technology and sports. Delight them by providing early access to the product, resulting in a wave of authentic, product related content
Those driven to the product page by influencer content spent 2.5X longer that those from other social media posts.
TIME SPENT ON MOTOROLA.COM DURING CAMPAIGN2.5X
2.25 mins by standard visitor
5.18 mins by influencers and their audience
INCREASE INTIME ON SITE
Tweets
Retweets
...... 3394
... 522
Wallposts
Comments
Likes
....... 47
... 276
............... 451
Posts
Comments
Likes
............ 14
.... 5
............. 69
OTHER
(LinkedIn, Google+,
Klout)
.... 188
CONTENT CREATED BREAKDOWN USER GENERATED CONTENT(Selected samples)
=+250NUMBER OF
INFLUENCERS
4,966TOTAL
CONTENT CREATED
3,772ENGAGEMENTS
1,194CONTENT CREATED BY
TARGETED INFLUENCERS
VERTICAL:CONSUMER ELECTRONICS
PERK TYPE:MERCHANDISE
CAMPAIGN GOAL:
AWARENESS
CONSIDERATION
CONVERSION
Other
79%
16% Other
4%Instagram
2%
WHAT IS KLOUT FOR BUSINESS?
Klout for Business helps marketers
find and engage the people who matter
most. Klout Perks enables businesses
to generate authentic earned media
by engaging their most powerful
influencers with unique rewards—
products, discounts, events, etc.
Learn more at business.klout.com.
