Motorola
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Transcript of Motorola
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HISTORY OF NEARLY 80 YEARS
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LEADERSHIP IN INNOVATION
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knowledge
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Technology
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BRANDING
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CARING FOR CUSTOMER
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Support to the society
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WINGS IN DIFFERENT SECTORS
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Intelligence every where
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History of motorola• Galvin maufacturing corporation was founded
in the year 1928 by Paul Galvin and Joseph Galvin.
• It was named as motorola in 1930. • Most of motorolas products are radio
related ,also the company is strong in semiconductor technology(ic for computers)
• In September 1983 the firm made history of introducing worlds first commercial cellular device.
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Where is intelligence everywhere taking motorola today
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Motorola’s business segments1)Enterprise mobility solutions
2)Home and network mobility
3)Mobile devices
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Motorola at a glance As of 31 dec 07No of employees 66,000 (approx)Key people David W Dorman-chairman
Greg Brown –president and co ceo
Sanjay Jha-co ceo
countries of operation 72Revenue us $ 36.662 bOperating income us$ 553.0 mNet income us $ 49.0 m
R&d expenditure us $ 4.4 b
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Bob Galvin’s reign
Born October 9 1922 WisconsinStarted working from 1940 and was president
by 1956Improved the quality of products Increase of turn over from 290 mil to 12 bilBill smith under his supervision developed six
sigma
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Type of structure followed
• Motorola till 2004 followed mechanistic structure
• In 2004 Motorola reorganizes new streamline structure
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Motorola’s business principles
• Responsibility to society
• Responsibility to customers
• Responsibility to environment
• Responsibility to stake holders and employees
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Organizational chart
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Motorola financial statement
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ATTACK OF THE CLONESGlobalMarket %
Q4 2006
2006 Q4 2007
2007
nokia 36.00 34.70 40.20 38.80
Samsung
11.20 11.30 14.00 14.30
Motorola
22.40 21.70 12.30 14.10
Sony ericsn
8.90 7.50 9.30 9.20
L G 5.80 6.40 7.10 7.20
Others 15.70 18.40 17.10 16.40
total 100 100` 100 100
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SWOT ANALYSISSTRENGHTS WEAKNESS
Leader in innovation Less user friendly
Global brand reputation Less penetration
Wide portfolio Fail in supply chain management
Wide distribution Dint realize the potential of Asian markets
Wide customer base
OPPURTUNITIES THREATS
Benefit of brand to widen its product line
Nokia and other competitors
Developing countries Perception of customers
Risk involvement Promotional activities
Very tangible No support from suppliers and consumers
Asian markets
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Analyzing Swot for Motorola
Swot matrix Internal strengths
External weakness
External opportunities
strength – opportunitiesstrategy
Weakness- opportunitiesstrategy
External threats
Strength- threats strategy
Weakness- threatsstrategy
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Draw backs of the organisation
Supply chain managementPoor brand awarenessReaching customersOrganizational structure
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Vision of motorola is to improve lives with the power
of communication
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conclusion
• Should end the barbarian wars of the clones
• Should work more on organizational structure
• Should work on supply chain management and dealers
• Promotional activities for boost up in sales
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ANY QUESTIONS
B Y SOURCE INTERNET RAMESH YELURI
Thank you
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