Motorbike Brands In India Social Media Comparison Q4 2015
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Transcript of Motorbike Brands In India Social Media Comparison Q4 2015
Bike Brands
in India onSocial Media
Oct 01 2015 - Dec 31 2015
Bike Brands: Social Media Report
This report looks at how
Bike Brands In Indiaperformed on social media between
October 1st – December 31st, 2015
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This report was generated entirely by
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Bajaj Pulsar had the largest fan base of 1,680,168 while Honda 2 Wheelers India showed the highest fan growth of 24.82%.
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K 1,800K
Gro
wth
%
Number of Fans
TVS Apache Suzuki Motorcycle India Bajaj Pulsar Yamaha India
Royal Enfield Honda 2 Wheelers India KTM - Ready to Race India Mahindra Motorcycles
Fans
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Royal Enfield TVS Apache MahindraMotorcycles
Yamaha India KTM - Ready toRace India
SuzukiMotorcycle India
Honda 2Wheelers India
Bajaj Pulsar
Countries < 2% Other Countries Nepal Bangladesh India
Countries < 2% Other Countries Nepal Bangladesh India
Fans - Geography
Honda 2 Wheelers India had the highest PTAT of 17.64% as a percentage of its average number of Fans during this time period.
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
20.0%
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K 1,800KPe
op
le t
alk
ing
ab
ou
t (a
s %
of
Fa
ns
)
Average Number of Fans
TVS Apache Bajaj Pulsar Suzuki Motorcycle India Yamaha India
Royal Enfield Honda 2 Wheelers India KTM - Ready to Race India Mahindra Motorcycles
Conversations
Yamaha India published the greatest number of posts (267). Bajaj Pulsar had the highest average engagement, with a score of 996.
0 50 100 150 200 250 300
0 200 400 600 800 1000 1200
TVS Apache
SuzukiMotorcycle…
Bajaj Pulsar
Yamaha India
Royal Enfield
Honda 2Wheelers India
KTM - Readyto Race India
MahindraMotorcycles
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts
Bajaj Pulsar received the most number of Likes (1,903,283), Bajaj Pulsar got the most number of Comments (17,317) and Bajaj Pulsar had the most number of Shares (51,362).
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K 1,800K 2,000K
TVS Apache
Bajaj Pulsar
Suzuki Motorcycle India
Yamaha India
Royal Enfield
Honda 2 Wheelers India
Mahindra Motorcycles
KTM - Ready to Race India
Likes Comments Shares
Engagement Breakdown
Most Engaging Brand PostsBajaj Pulsar
28-DEC-15, MON 7:44AM
Calling all PuslarManiacs! Tell us your biking adventure resolution for 2016 in the comment section ..
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 92,161 741 364 Positive
Bajaj Pulsar
24-DEC-15, THU 7:30AM
Make the toughest terrains look effortlessly easy. #RideAnAdventure with the Pulsar AS150's Nitrox M ..
Suzuki Motorcycle India
21-DEC-15, MON 6:30AM
Browse, Book and Buy a Suzuki Product through SnapDeal and get 1 year free Insurance! BOOK NOW - htt ..
ENGM
T.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 114,416 553 474 Positive
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 54,982 218 137 Positive
Most Engaging Brand PostsHonda 2 Wheelers India
21-DEC-15, MON 5:06AM
A bike built with racing DNA is bound to captivate you. This is the CBR 150R. Find out more: http:// ..
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 89,984 304 207 Positive
Honda 2 Wheelers India
17-DEC-15, THU 9:30AM
Once the Honda CBR 250R is fired up, it will be all you think about. Some bikes make you fall in lov ..
Honda 2 Wheelers India
17-DEC-15, THU 7:01AM
The Honda CBR 650F has Six Speed Transmission and more gear ratios for the way you want to ride! Kno ..
ENGM
T.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 98,276 408 303 Positive
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 76,610 438 587 Positive
Royal Enfield's Facebook Page saw the highest number of Fan posts (1,872).
0 200 400 600 800 1000 1200 1400 1600 1800 2000
TVS Apache
Suzuki Motorcycle India
Bajaj Pulsar
Yamaha India
Royal Enfield
Honda 2 Wheelers India
KTM - Ready to Race India
Mahindra Motorcycles
Number of Fan Posts
Fan Posts
Honda 2 Wheelers India received the highest percentage of Positive Sentiment (36.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Bajaj Pulsar
Royal Enfield
Honda 2 Wheelers India
KTM - Ready to Race India
Mahindra Motorcycles
Negative Neutral Positive
Sentiment Analysis
Mahindra Motorcycles responded to the highest percentage of Fan posts (33.33%).
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
0 1000 2000 3000 4000 5000 6000 7000 8000
% o
f F
an
Po
sts
Bra
nd
Res
po
nd
ed
to
Average Response Time (mins)
Bajaj Pulsar Royal Enfield Honda 2 Wheelers India KTM - Ready to Race India Mahindra Motorcycles
Brand Responses
Yamaha India published the most with 267 posts, among the brands.
12%
3%
15%
12%
10%
14%
29%
5%
Honda 2 Wheelers India Mahindra Motorcycles KTM - Ready to Race India TVS Apache
Royal Enfield Suzuki Motorcycle India Yamaha India Bajaj Pulsar
Share Of Voice – Volume of Posts
Bajaj Pulsar received the largest volume of Likes (1,903,283), among the brands.
18%
1%
16%
3%3%
4%
2%
53%
Honda 2 Wheelers India Mahindra Motorcycles KTM - Ready to Race India TVS Apache
Royal Enfield Suzuki Motorcycle India Yamaha India Bajaj Pulsar
Share Of Voice – Likes
Bajaj Pulsar received the largest volume of Comments (17,317), among the brands.
13%1%
14%
6%
5%
7%
5%
49%
Honda 2 Wheelers India Mahindra Motorcycles KTM - Ready to Race India TVS Apache
Royal Enfield Suzuki Motorcycle India Yamaha India Bajaj Pulsar
Share Of Voice – Comments
Bajaj Pulsar received the largest volume of Shares (51,362), among the brands.
11% 0%
11%
5%
8%
4%
4%
57%
Honda 2 Wheelers India Mahindra Motorcycles KTM - Ready to Race India TVS Apache
Royal Enfield Suzuki Motorcycle India Yamaha India Bajaj Pulsar
Share Of Voice – Shares
During this time period, #RaceTrackToRoad was the most engaging run by Honda 2 Wheelers India. Suzuki Motorcycle India published the most (23) in its Suzuki India Knee Dragging Contest campaign.
0 5 10 15 20 25
0 200 400 600 800 1000 1200
Auto Expo 2016(TVSApache)
Suzuki India KneeDragging…
Whats Your AdventureResolution 2016…
#YamahaMT09(YamahaIndia)
NO DATA(Royal Enfield)
#RaceTrackToRoad(Honda 2 Wheelers India)
KTM RC16(KTM - Readyto Race India)
NO DATA(MahindraMotorcycles)
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Comparison
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Analysis of
Honda 2 Wheelers IndiaFacebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
265,356 52,758 24.82% India
Honda 2 Wheelers India
Engagement Score Total Fan Posts
966 509
Total Posts Brand Response Rate
113 31.83%
Total Likes Avg. Reply Time
632,001 1 day, 4 hrs, 54 mins
Total Comments General Sentiment
4,709 Neutral
Total Shares
9,480
Most Engaging Content Type
Features
Least Engaging Content Type
Corporate Social
Responsibility
Most Prolific Content Type
Brand News
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS
0K
50K
100K
150K
200K
250K
300K
30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec
Fan Growth
Total Fans
265,356
New Fans
52,758
Engagement
0
250
500
750
1,000
1,250
Honda 2 Wheelers India had an average engagement score of 966 and a highest of 1000.
Community Analysis
Honda 2 Wheelers India fans are largely from India followed by United Arab Emirates.
Distribution of Fans
0K 50K 100K 150K 200K 250K 300K
India
United Arab Emirates
Saudi Arabia
United States
Nepal
Bangladesh
Brazil
Philippines
Pakistan
Congo
0
1
1
2
2
3
3
4
4
5
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Honda 17
roads 16
Honda two-wheeler 14
bike 11
India 10
34%
66%
Brand Participation Brand Non Participation
76%
12%
12%
Posititve Negative Neutral
Brand Posts - Engagement
Honda 2 Wheelers India responded to 38 conversations generated by the 113 Posts they published.
Honda 2 Wheelers India receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
21-DEC-15, MON 5:06AM
A bike built with racing DNA is bound to captivate you. This is the CBR 150R. Find out more: http:// ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 89,984 304 207 Positive
17-DEC-15, THU 9:30AM
Once the Honda CBR 250R is fired up, it will be all you think about. Some bikes make you fall in lov ..
17-DEC-15, THU 7:01AM
The Honda CBR 650F has Six Speed Transmission and more gear ratios for the way you want to ride! Kno ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
1,000 98,276 408 303 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 76,610 438 587 Positive
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100 120
0 200 400 600 800 1,000 1,200
Photos
Links
Videos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25 30
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
Honda 2 Wheelers
India
154
service 97
dealer 70
bike 64
vehicle 50
User Posts
0
5
10
15
20
25
30
35
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov
19-Nov
26-Nov
3-Dec 10-Dec
17-Dec
24-Dec
31-Dec
Positive Neutral Negative
Honda 2 Wheelers India responded to 162 conversations generated by the 509 Posts fans published.
Honda 2 Wheelers India appears to participate more when Fan conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
32%
68%
Brand Participation Brand Non Participation
36%
16%
48%
Posititve Negative Neutral
Most of Honda 2 Wheelers India posts were around 'Features', and posts around 'Features' received the highest engagement.
Content Intel
0 5 10 15 20 25 30 35
0 200 400 600 800 1000 1200
Brand News
Others
Event
New Vehicle Launch
Promotions
Corporate Social…
Ad Campaigns
Features
Photos
Contest
Question to fans
Facebook App
Like This/Engagement…
Number of Posts
Engagement Score
Engagement Score Number of Posts
In Honda 2 Wheelers India Posts about Automotive, Question to fans posts received the highest engagement.
In Honda 2 Wheelers India Posts about General Happenings, the category Festival/Greetings received the highest engagement.
Content Intel
About Automotive About General Happenings
0 1 2 3 4
0 100 200 300 400
Automotive Advice
Photos
Fact
Others
Events in the…
News in the…
Question to fans
Like…
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8
0 100 200 300 400
On Social Media
Others
Entertainment
Question to fans
Sports
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel
Oct 01, 2015 - Dec 31, 2015
0 1 2 3 4 5 6 7 8 9 10
0 200 400 600 800 1000 1200
#RaceTrackToRoad
#SafetyForEveryone
Auto Expo 2016
Number of Posts
Engagement Score
Engagement Score Number of Posts
Analysis of
KTM - Ready to Race IndiaFacebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
841,476 79,289 10.40% IndiaMostly Young, Female
and Single
KTM - Ready to Race India
Engagement Score Total Fan Posts
607 571
Total Posts Brand Response Rate
144 1.93%
Total Likes Avg. Reply Time
581,415 5 days, 23 mins
Total Comments General Sentiment
4,900 Neutral
Total Shares
10,041
Most Engaging Content Type
Contest
Least Engaging Content Type
Others
Most Prolific Content Type
Brand News
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS
720K
740K
760K
780K
800K
820K
840K
860K
30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec
Fan Growth
Total Fans
841,476
New Fans
79,289
Engagement
0
250
500
750
1,000
1,250
KTM - Ready to Race India had an average engagement score of 607 and a highest of 1000.
Community Analysis
KTM - Ready to Race India fans are mostly Young, Female and Single
KTM - Ready to Race India fans are largely from India followed by Bangladesh.
Fan Demographics Distribution of Fans
50%50%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60% 80%
Single
In a Relationship
Engaged
Married
UnKnown
0K 200K 400K 600K 800K
India
Bangladesh
Nepal
United Arab Emirates
United States
Thailand
Malaysia
Cambodia
Colombia
Japan
0
1
2
3
4
5
6
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Ready 46
KTMIndia 37
ReadyToRace 34
KTM 23
pictures 22
3%
97%
Brand Participation Brand Non Participation
79%
2%
19%
Posititve Negative Neutral
Brand Posts - Engagement
KTM - Ready to Race India responded to 4 conversations generated by the 144 Posts they published.
KTM - Ready to Race India receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
04-DEC-15, FRI 8:26AM
KTM, India’s No.1 Premium Motorcycle Brand is always Ready to Race and its fans always #LiveOrange.
..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 146,778 861 747 Positive
02-DEC-15, WED 8:55AM
400 entries in just 5 days!
If you haven’t voted yet for your favourite pictures, we suggest you sta ..
25-NOV-15, WED 9:09AM
The time to show the world that orange pumps in your veins, is now. Upload a picture that best descr ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
1,000 53,236 446 598 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 64,433 412 489 Positive
NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100 120 140
0 100 200 300 400 500 600 700
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25 30
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
KTM INDIA 161
Ready 138
Race India 133
bike 45
KTM KTM 35
User Posts
0
5
10
15
20
25
30
35
40
45
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov
19-Nov
26-Nov
3-Dec 10-Dec
17-Dec
24-Dec
31-Dec
Positive Neutral Negative
KTM - Ready to Race India responded to 11 conversations generated by the 571 Posts fans published.
KTM - Ready to Race India appears to participate more when Fan conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
2%
98%
Brand Participation Brand Non Participation
25%
2%
73%
Posititve Negative Neutral
Most of KTM - Ready to Race India posts were around 'Event', and posts around 'Contest' received the highest engagement.
Content Intel
0 5 10 15 20 25 30 35 40
0 200 400 600 800 1000 1200
Brand News
Others
Event
New Vehicle Launch
Promotions
Corporate Social…
Ad Campaigns
Features
Photos
Contest
Question to fans
Facebook App
Like This/Engagement…
Number of Posts
Engagement Score
Engagement Score Number of Posts
In KTM - Ready to Race India Posts about Automotive, Automotive Advice posts received the highest engagement.
In KTM - Ready to Race India Posts about General Happenings, the category Festival/Greetings received the highest engagement.
Content Intel
About Automotive About General Happenings
0 1 2 3
0 50 100 150
Automotive Advice
Photos
Fact
Others
Events in the…
News in the…
Question to fans
Like…
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 100 200 300 400
On Social Media
Others
Entertainment
Question to fans
Sports
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel
Oct 01, 2015 - Dec 31, 2015 Entire Campaign
0 2 4 6
0 50 100 150 200
KTM RC16
#Dakar2016
#SuperDukeR
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8
0 100 200 300 400 500
KTM RC16
#Dakar2016
#SuperDukeR
Number of Posts
Engagement Score
Engagement Score Number of Posts
Analysis of
Mahindra MotorcyclesFacebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
961,104 -5,312 -.55% IndiaMostly Young, Male and
Single
Mahindra Motorcycles
Engagement Score Total Fan Posts
134 3
Total Posts Brand Response Rate
30 33.33%
Total Likes Avg. Reply Time
22,150 3 hrs, 34 mins
Total Comments General Sentiment
247 Neutral
Total Shares
307
BRAND POSTS FAN POSTS
Brand Overview
958K
959K
960K
961K
962K
963K
964K
965K
966K
967K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
961,104
New Fans
-5,312
Engagement
0
250
500
750
Mahindra Motorcycles had an average engagement score of 134 and a highest of 564.
Community Analysis
Mahindra Motorcycles fans are mostly Young, Male and Single
Mahindra Motorcycles fans are largely from India followed by United Arab Emirates.
Fan Demographics Distribution of Fans
92%
8%
male female
0% 20% 40% 60% 80%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60% 80%
Single
In a Relationship
Engaged
Married
UnKnown
0K 200K 400K 600K 800K 1,000K
India
United Arab Emirates
United States
Saudi Arabia
Bangladesh
Canada
Australia
Pakistan
Qatar
Netherlands
0
1
1
2
2
3
3
4
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Mahindra Motorcycles 13
Mahindra Rise 6
home Mahindra Centuro5
MahindraCenturo 4
features 4
10%
90%
Brand Participation Brand Non Participation
89%
11%
0%
Posititve Negative Neutral
Brand Posts - Engagement
Mahindra Motorcycles responded to 3 conversations generated by the 30 Posts they published.
Mahindra Motorcycles receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
10-OCT-15, SAT 4:27AM
#KisiSeKamNahi Offer: Celebrate this festive season with us. Buy a Mahindra Centuro and avail cashba ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
801 9,327 35 42 Positive
09-NOV-15, MON 2:41AM
This Diwali, cut down on the distances with your #MahindraCenturo & plan a road trip to your relativ ..
22-NOV-15, SUN 4:00PM
An irresistible offer from Paytm on purchasing a #MahindraCenturo: Get Rs 5000 Paytm Cashback, Hurry ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
674 5,635 109 69 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
485 3,764 14 23 Negative
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25 30
0 20 40 60 80 100 120 140 160
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 100 200 300 400 500 600
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
karna chahte bataye 1
ham ak ko 1
ak ko book karna 1
Great work 1
karna hoga 1
User Posts
0
0
0
1
1
1
1
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov
19-Nov
26-Nov
3-Dec 10-Dec
17-Dec
24-Dec
31-Dec
Positive Neutral Negative
Mahindra Motorcycles responded to 1 conversations generated by the 3 Posts fans published.
Mahindra Motorcycles appears to participate more when Fan conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
33%
67%
Brand Participation Brand Non Participation
33%
0%
67%
Posititve Negative Neutral
Analysis of
Yamaha IndiaFacebook Page
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
199,424 8,349 4.37% IndiaMostly Young, Male and
Single
Yamaha India
Engagement Score
205
Total Posts
267
Total Likes
56,530
Total Comments
1,913
Total Shares
3,899
Most Engaging Content Type
Brand News
Least Engaging Content Type
Event
Most Prolific Content Type
Brand News
BRAND POSTS
Brand Overview
CONTENT & CAMPAIGNS
186K
188K
190K
192K
194K
196K
198K
200K
202K
30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec
Fan Growth
Total Fans
199,424
New Fans
8,349
Engagement
0
250
500
750
Yamaha India had an average engagement score of 205 and a highest of 598.
Community Analysis
Yamaha India fans are mostly Young, Male and Single Yamaha India fans are largely from India followed by Bangladesh.
Fan Demographics Distribution of Fans
98%
2%
male female
0% 20% 40% 60% 80%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60% 80%
Single
In a Relationship
Engaged
Married
UnKnown
0K 50K 100K 150K 200K
India
Bangladesh
United Arab Emirates
Malaysia
Indonesia
Nepal
Saudi Arabia
United States
Sri Lanka
New Zealand
0
1
2
3
4
5
6
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Yamaha 68
Image Courtesy 64
ride 24
bike 17
rider 16
18%
82%
Brand Participation Brand Non Participation
89%
2% 9%
Posititve Negative Neutral
Brand Posts - Engagement
Yamaha India responded to 48 conversations generated by the 267 Posts they published.
Yamaha India receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
24-OCT-15, SAT 3:42AM
Riders Ignite your racing instinct & get ready for the Race with Yamaha’s Moto GP Champion Jorge Lor ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
904 3,631 19 24 Positive
25-OCT-15, SUN 5:00AM
Are you a Jorge Lorenzo Fan?
If Yes, then Rush to your nearest Yamaha Dealership to buy YZF R3 befor ..
10-DEC-15, THU 1:24AM
YZF-R3 wins the MOTORCYCLE OF THE YEAR award.
Mr. Roy Kurian, VP, Yamaha sales and marketing, accep ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
785 2,269 37 15 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
692 716 31 117 Positive
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 50 100 150 200 250 300
0 50 100 150 200 250
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40 50
0 50 100 150 200 250 300
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of Yamaha India posts were around 'Features', and posts around 'Brand News' received the highest engagement.
Content Intel
0 10 20 30 40 50 60 70 80 90 100
0 50 100 150 200 250 300 350 400 450 500
Brand News
Others
Event
New Vehicle Launch
Promotions
Corporate Social…
Ad Campaigns
Features
Photos
Contest
Question to fans
Facebook App
Like This/Engagement…
Number of Posts
Engagement Score
Engagement Score Number of Posts
In Yamaha India Posts about Automotive, Events in the automotive sector posts received the highest engagement.
In Yamaha India Posts about General Happenings, the category Festival/Greetings received the highest engagement.
Content Intel
About Automotive About General Happenings
0 1 2 3
0 100 200 300
Automotive Advice
Photos
Fact
Others
Events in the…
News in the…
Question to fans
Like…
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 100 200 300 400 500
On Social Media
Others
Entertainment
Question to fans
Sports
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel
Oct 01, 2015 - Dec 31, 2015
0 5 10 15 20
0 200 400 600 800 1000
#YamahaMT09
#AUTOEXPO2016
#WeRYoung
Number of Posts
Engagement Score
Engagement Score Number of Posts
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