Phone : (82-2) 3464-2152

Fax : (82-2) 3464-3497

Website : www.hyundai.com

Register Date : December. 31. 1992

Registered No : (Se) Ba-210

Publisher : Mong-Koo Chung

Designed : Killing mario Co., Ltd.

Published : September. 30. 2011

Global PR Team

Overseas Communication Team

Special thanks to the following members of the

Hyundai family for their contributions to this edition

of Hyundai Motor World.

Soojin Hong (HMC), Chloe Jung-A Jung (HMC)

Antonio Moon (HMC), Sue Willson (HMNZ)

We welcome your suggestions & your comments.

If you have great stories which are related to Hyundai,

please feel free to e-mail us at :

globalpr@hyundai.com

Hyundai Motor World

I MeSSAge FroM tHe Ceo I Cover Story I FoCuS Story I SpeCIAL I reguLArS Regional Focus

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a happy workplace that enables all constituents to per-form at their full potential through mutual trust and com-munication. In other words, we must create a work-place where all employees feel rewarded by their work. In this respect, Hyundai Motor World is a forum that helps unify the Hyundai Motor family and where employees from across the globe can actively put forward opinions and exchange ideas. I look forward to seeing employees take advantage of this forum more actively in the future. the Company has once again made many remarkable achievements over the last three months. An impor-tant point to note is that our success is not limited to a single area. Cumulative sales in europe surpassed five million vehicles, and Interbrand ranked Hyundai Motor as one of the world’s greenest brands, citing our Blue Drive eco-friendly strategy and our industry leadership in the development of zero-emission, hydrogen fuel-cell vehicles. Moreover, according to the Kelley Blue Book, Hyundai Motor achieved No.1 rating in customer loyalty in the u.S. in the second quarter of 2011. these proud achievements would not have been pos-sible without the efforts of our employees worldwide. once again, I would like to thank you and hope that you continue your best efforts during the remainder of 2011 so that we may end the year with rewarding results. thank you.

Welcome to the 2011 third-quarter edition of Hyundai Motor World. First, I would like to express my heartfelt gratitude to each member of the Hyundai Motor family in every corner of the world for making the best effort to fulfill individual roles. It is with great pleasure and sense of responsibility that I assume the duties of Senior executive vice president & Coo at global Business Division. We will be working together as a team; working for a better future. I would be most happy if you would accord me your full support and coopera-tion in the course of our relationship. It is said that a common trait among companies that perform consistently regardless of economic fluctua-tions is that they create a fun workplace where employ-ees can feel highly confident and proud about their or-ganization. on the same note, the driving force behind Hyundai Motor’s growth is our worldwide workforce, which believes in the Company’s potential and actively supports its policies. We must all work together to create

Meet tHe Hyundai faMily> Message FRoM tHe ceo

Matches can be easily lit by striking their sulfu-rous tip against the coarse, blackish red surface of a matchbox. they brought dramatic change to people’s lives by substituting the time and energy required to light a fire by rubbing a flint against a surface. However, matches were not created overnight. they required overcoming many challenges and working endlessly with great passion.

Although german alchemist Hennig Brandt dis-covered combustible phosphorus in 1669, it was only 158 years later that englishman John Walker mixed potassium chlorate and antimony sulfide to create the first spontaneously combus-tible friction match. He wrapped a small piece of cloth laden with these substances on the tip of a wooden stick and struck it against a piece of paper coated with glass powder. However, fric-tion between matches in a matchbox led to ac-cidental fires, and it took another 21 years for german rudolf Christian Böttger to resolve this issue. In all, it took over 179 years to create a match that could be used conveniently.

this spirit of constantly challenging and bring-ing evolution to create a match resembles the spirit that has made today’s Hyundai Motor Company possible. this spirit is indispensable in the process of generating and realizing new thinking and new possibilities for consumers. Hyundai calls this “Bold progress.”

relentlessly pursuing new innovations to re-solve even minor inconveniences experienced by consumers, never giving up or making com-promises in spite of endless obstacles encoun-tered in the process, not settling or becoming complacent with good results but innovating continuously to seek perfection…the power that enables Hyundai to create the world’s highest quality vehicles, one by one, begins and ends with “Bold progress.”

even though consumers may never discover the hidden challenges and the passion that goes into creating each Hyundai car, just as most people do not know the hundreds of years of trial and error, progress, and innovations that went in to create the perfect match, Hyundai will never abandon its spirit of “Bold progress” because “Bold progress” is Hyundai’s creed and commitment.

HYUNDAI MOTOR WORLD

“ tHouGHtS tHat CHanGed tHe World” advanCinG tHrouGH CHallenGe and BurninG PaSSion MatCHeS-Bold ProGreSS

> coveR stoRy

third Quarter 2011 vol.19 No.72

Hyundai

Motor World

New thinking creates new values_Matches

4. Collaboration

the work efficiency, and in the end the quality of our products, rests on the shoulders of Hyundai em-ployees. thousands of them are scattered around the planet, which adds to the issue of cross-cultural communications. the exchange program helped its members develop better connection between the head office and overseas facilities, as raf van Nuffel from HMe marketing team says: “(participation in this program enabled us) to improve communica-tion and cooperation with HMC. pricing discussions will now become much more efficient by using a common way of value analysis.”

on a long-term scale, the program will also have contributed to the development of internal opera-tions, as the participants are to share their new knowledge with fellow compatriots. Mustafa tasdelen from the HAoS It team: “I will train my home company members. I hope we will reach less stock and less excess material, and also bet-ter otD process.”

5. People

Last but not least, it’s all about the relations be-tween people who work together. As HMI Hr team member Natwar Kadel explains, “the most important element which we have gained from the exchange program is relationship and people. It has great impetus to understand diverse cultures and their values.” DiLisio agrees with him: “Building trust is very important in our company, and the ex-change program was the best way to build lasting relationships.”

unfortunately, we don’t have room to include all the impressions of 14 people from different countries. But it’s necessary to mention what they all found especially appealing and what they all fell in love with—Korea and its unique spirit, the vibrant and dynamic life, as pleasantly spicy as national meals in a traditional restaurant.

In conclusion, we asked the global Hr team, as the organizing party, to share their view on the pro-gram: “the global exchange program has been es-tablished to enhance collaboration between HQ and subsidiaries and to create a globalized environment

1. Challenge

the whole idea of this program was supposed to be a challenge for the participants. Spending eight weeks in a completely different environment, breathing and living a new culture, working on several new projects, and helping coordinate this work with their home subsidiaries at the same time was a difficult task, but one which everybody im-mensely liked and took on with pleasure. Angelo DiLisio, rubber engineer from HAtCI: “I didn’t real-ize it until the end of the program, but working at HMC for 8 weeks is truly the only way to have a full understanding of Korean culture and HMC culture. Actually living the life of an HMC engineer gives you the real experience.”

2. Customer

to provide our clients with new possibilities, it’s essential to develop our products and services in every area, to gain on competitors by continu-ously improving our work performance. Nowadays customer satisfaction often lies in some mere details, which makes it particularly important to go beyond standard approaches and pursue new ideas. Carsten Hoefer, active safety engineer from HMetC: “My (exchange program’s) project was to improve the low speed crash performance of a vehicle. During the project I was able to improve the performance of the crash management sys-tem. the result is that the end customer has to pay lower insurance rates.”

3. Globality

the program proved a perfect chance to feel the true global scale of Hyundai Motor Company and the diversity of its family members. While all the participants are used to working in different envi-ronments, they found a lot in common and could share their thinking and feelings with perfect mutual understanding. Hoefer adds: “It was also a very interesting experience to meet Hyundai colleagues from all over the world, to learn about their culture, and exchange information about their work”. And DiLisio echoes him: “Spend-ing so much time with so many different people around the world…I now have friends all over the world.”

By Igor Chervonny (HMMR)

Hyundai Motor group’s new vision is based on five core values, all of which are directly or implicitly con-nected to human nature. And what a better way to deliver the message than to invite employees from around the world to the heart of the company and let them absorb new information from and share their knowledge with colleagues.

So, in the 2nd quarter of 2011 Hyundai built on last year’s experience and organized the 2nd global exchange program to unite professionals from the regional subsidiaries and overseas factories and let them work for two months in their parent departments.

From the beginning of May until the end of June two persons from HAoS (turkey), two persons from HAtCI and HMA (uSA), three persons from HMe and HMetC (eu), four persons from HMI (India), two persons from HMMr (russia), and one person from HMMC (Czech rep.) lived, worked, studied, and interacted in Korea to become even better spe-cialists in their areas and return to their companies with increased understanding of Hyundai’s work procedures and the group’s vision.

How did the program help them achieve all these objectives? Let’s go through the values:

> Regional Focus

exCHanGe ProGraM

at the basis of multinational organizations. the pro-gram aims to benefit the participants from overseas subsidiaries, providing the chance to increase un-derstanding of Hyundai’s strategy, operations, and business culture, while at the same time being ben-eficial to HQ hosting team and home departments, who can establish a stable communication network and easily share job knowledge. We believe that the 2011 global exchange program has been suc-cessful, since the participants have performed very well, developing valuable projects, and becoming important contact points who can facilitate commu-nication between HQ and subsidiaries and among subsidiaries themselves.”

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A All participants of the exchange program together after final presentation of their projects

B Inside of an ore storage dome during the visit to Hyundai Steel

C Farewell evening

D Absorbing the culture: learning how to make kimchi during one of the weekend entertainment programs

E exchange program participants

seung tack KimSenior executive vice president & Coo

global Business Division, Hyundai Motor Company

reinforCinG dealer SaleS traininG: dealerS are at tHe forefront of enHanCinG CuStoMer SatiSfaCtion and ProMotinG SaleS GroWtH > Focus stoRy

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suppose two customers bought a car from different salespeople at the same time. after the sale, one of the salespersons only sends a new car catalogue to the customer every year. the other salesperson, on the other hand, con-sistently sends to the customer reminders to replace the engine oil and get maintenance checks at the change of every season. the first salesperson believed that the sale was com-plete once the vehicle was delivered, while the other felt that customer service lasted until the car was disposed.

on their next automobile purchase, which of the two salespersons do you suppose customers will choose? the answer is rather obvious.

Likewise, there is a world of difference between the trust that dealers who merely give price quotes and dealers who present their products in great detail earn from customers. to capture customers’ hearts, it is important to have the rational and emo-tional skills necessary to identify and understand customers’ requirements and to convince them.

As shown by the example above, the abilities of salespeople who are directly responsible for the sale of a product is very important. We live in an era where only trust and genuine service that comes from the heart can move and captivate customers.

For Hyundai Motor Company, overseas dealers are in the forefront of international sales. the overseas Dealer enhancement team believes that strength-ening the capabilities of the overseas dealers trans-lates to delivering the highest possible service to customers and therefore conducts a variety of dealer training programs.

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Q. What kind of sales training do you offer to dealers?

Hyundai Motor Company conducts diverse over-seas dealer training programs under the banner of the Hyundai Sales Academy. Hyundai Sales Academy is designed to assist dealer sales staff and managers to achieve a much more profes-sional and systematic approach to customer handling and management, which will result in higher customer satisfaction, profitability, and success of dealer business.

Hyundai Sales Academy’s curriculum basically consists of a common module, created to help overseas dealers and their employees under-stand the Hyundai brand and corporate values, and a sales module, to enhance key sales capa-bilities of dealer employees who are on the front line of sales.

the common module is given to all dealer per-sonnel, from the president to the receptionist, and was created to help them understand our corporate history and culture, brand strategy, and Korean culture. An example of a topic included in this module is “Hyundai Motor group’s Core values.” our intent is to ensure that our group’s core values are not only shared by our employ-ees, but also by all of our overseas dealers and their employees.

the sales module consists of topics tailored to dealers’ front-line sales employees, such as au-tomobile technical expertise, sales consultancy skills, and customer care. For example, when a new vehicle is released, training materials include background information on the devel-opment of the car, the product concept, ben-efits, features, and even techniques on how to approach target customers. the module also includes content that will ensure that our cus-tomers will receive the best service from deal-ers, such as Hyundai’s 6-Step Customer Care process.

this content is delivered to our dealer salespeo-ple through diverse channels. First, we cultivate trainers in each country by convening and train-ing representatives from subsidiaries and distrib-utors, and subsequently, we have these trainers transfer knowledge to the dealers. this training method is commonly known as ttt (training the trainer) or 3t. In addition, we deliver e-learning and mobile-learning content through designated sites that we developed for dealer salespeople for self-learning. It is Hyundai Sales Academy’s role to develop a variety of educational channels to ensure that as many dealer staff as possible receive training.

Q. What is the ultimate goal of educating overseas dealers?

the ultimate goal of educating overseas dealers is to improve customer satisfaction in overseas markets and to increase sales. Subsequently, we believe that this will also contribute to the enhance-ment of our brand image.

Market research indicates that dealer staff have a profound effect on customers’ decision to select and switch brands at the point-of-purchase.

Initial Reasons for Brand Switching

Lack of product appeal (44%)

Salesperson’s lack of responsiveness to customer demands (19%)

Salesperson’s lack of communication skills (15%)

Final Reasons for Brand Switching

Initial sales consultation (18%)

Salesperson’s product knowledge (14%)

Salesperson’s sales expertise (10%)

- Source: Accenture, 2009 european Market Analysis

In other words, our 5,525 dealer showrooms in 191 countries worldwide are the front line where our customers come in contact and experience the Hyundai brand. As such, all dealer employees are “ambassadors” of our brand and “active servants” responsible for customer satisfaction.

Accordingly, Hyundai Sales Academy is making ev-ery effort to develop the best training content and offer diverse training channels that will ensure that as many dealer staff as possible participate in train-ing and to enhance dealers’ competence as well as their employees’ abilities to perform sales tasks.

Q. What is the training process (training, evalu-ation, follow-up)?

the overall process consists of four phases, regard-less of whether the training is conducted by Head-quarters or the subsidiaries.

our overseas dealer training programs are planned and developed based on local demands to help overseas dealers grow sales and improve customer

satisfaction. Specifically, phase 1 planning and de-velopment is conducted based on local needs. In other words, when a weakness is identified through local customer satisfaction or mystery shopping sur-veys, a training program is created as part of the so-lution. For example, when we identified test-drives as our greatest weakness in the 2010 global Mys-tery Shopping Survey, we reinforced test-driving activities and revamped training starting from our 2011 new car sales training, where we incorporated a hands-on training module that included “test-driving.” this module helped salespeople internalize diverse skills and complemented videos and written materials from previous trainings. In addition, pro-grams are planned and developed as tools to sup-port local sales strategies. For example, to support sales of the luxury cars in the Middle east, we de-veloped a premium customer care training program tailored to the Middle eastern market.

Hyundai Sales Academy is taking advantage of all training methods, from traditional hands-on learn-ing to the latest trends in education, to develop a variety of training delivery solutions that will ensure that training is conducted most effectively. phase 2 execution of training programs are largely con-ducted in two forms. the most common form used by automobile companies to roll out training is ttt (training the trainer). In other words, headquarters develops and supplies training programs to subsid-iaries and distributors, subsidiaries and distributors modify and reinforce the programs to fit the local market, and finally they conduct the training for dealer sales staff in each country. In 2011, product and sales training programs were held for five ve-hicle models with dealer representatives from gen-eral regions such as Asia-pacific, Latin America, the Middle east, Africa, and eastern europe. Currently, these programs are continuously being delivered to dealer sales staff through the subsidiaries and distributors.

In conjunction with this traditional training method, we have recently embarked on a trend to deliver training programs developed by headquarters di-rectly to dealer sales personnel using new training methods. In other words, we are enabling dealer salespeople to select a language and receive train-ing directly through e-learning sites and mobile solu-tion platforms. Salespeople can receive training over and over again without time and space constraints.

Hyundai Sales Academy continuously monitors re-sults of internal and external customer satisfaction surveys (SSI, CSI) which are used as the founda-tion for developing and operating training programs. phase 3 is about quantitative and qualitative follow-up of training after delivery. the effectiveness of training programs rolled out by subsidiaries and distributors is being monitored by tracking their per-formance each quarter and semester.

Qualitative results or the actual improvement of

dealer employees’ competence is also being measured regularly through on-site surveys. Headquarters conducts a global mystery shop-ping survey every year. professional research-ers disguised as customers visit Hyundai’s and competitors’ showrooms in 40 countries around the world to assess the implementation of cus-tomer satisfaction behavioral guidelines and give satisfaction ratings on various measures from customers’ points of view. global mystery shopping surveys have been conducted since 2009, and tracking data is analyzed to assess Hyundai’s strengths and weaknesses by region and country and to assess the effectiveness of training.

the last phase involves identifying improve-ments necessary to enhance employee capabili-ties, analyzing data from diagnostic field surveys and satisfaction surveys to plan and develop training programs, and creating content neces-sary to support our sales strategy. In this phase, we also analyze performance quantitatively us-ing participants’ feedback on training delivery methods to develop training program channels. For example, we analyze the frequency of usage of mobile training programs and create smaller capacity content for countries with poor mobile communications infrastructure. We continu-ously develop training programs that are most needed on-site and research means to develop tools that can be used most easily and effec-tively in each country.

As illustrated, Hyundai does not spare any in-vestment and support to ensure that the train-ing cycle flows smoothly from phases 1 to 4, as it believes that training is the foundation for improving sales and customer satisfaction and ultimately brand power.

Q. What is the most rewarding aspect of working on dealer training programs?

the foundation of our dealer training program is participants’ feedback. As such, I feel greatly rewarded when participants react positively to our training content, administration, and chan-nels and when I hear that our programs are useful. It is an indication that Hyundai Sales Academy is fulfilling its role of providing proper dealer training.

Hyundai Motor regards dealers as strategic partners for the future, and as much as dealers’ success is reflected in the success of Hyundai Motor, the Company will not spare any costs supporting training programs that strengthen dealer capabilities.

I MeSSAge FroM tHe Ceo I Cover Story Focus stoRy SpeCIAL I reguLArS I regIoNAL FoCuS I

A / B Luxury car sales training in the Middle east

C rB, MD new car sales training (eastern europe)

D rB new car training (Asia pacific)

E / F rB, MD new car sales training (Latin America)

Examples of mobile training applications

until now, headquarters staff trained distributors, who would subsequently spread the training among dealers, but with the development of this app, headquarters can now train dealers directly. the app comes in the form of case-by-case dramas that sales representatives can apply directly at work. It is available in 12 languages, such as english, Chinese, german, Spanish, and Arabic, to cover major sales regions. Hyundai plans to develop a variety of smartphone-based training materials in the near future.

Hyundai sales acadeMy

tRaining PRocess

planning / development of the training program

Follow-up and assessment of the training’s effectiveness

execution of training

Analysis of results

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dealer SaleS traininG Q&aLet us find out more about these programs:

I MeSSAge FroM tHe Ceo I Cover Story Focus stoRy I sPecial reguLArS I regIoNAL FoCuS I

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> Focus stoRy

inveStMent in infraStruCture in neW Zealand for iMProved Market SHare and ProfitaBility

the major port of timaru, nestled into the coast of the south canterbury region of new Zea-land and 160 kilometres south of christchurch, is home to John Bradley Hyundai, a Hyundai dealer since 1998. With a population of 44,000, the timaru urban area is the second largest city in the canterbury region, second only to christchurch.

In February 2011, John Bradley Hyundai committed to the Hyundai Motor Company Dep (Dealer en-hancement programme), necessitating a major re-development of the dealership and a re-evaluation of processes and systems involved in enhancing the customer experience. Hyundai Motor New Zealand is totally committed to bringing all New Zealand Hyundai dealers to the peak of perfec-tion of customer satisfaction realized by Dep and which has been obtained by John Bradley Hyundai. Howard Spencer, Managing Director of Hyundai Motor New Zealand, and John Bradley, Dealer prin-cipal of John Bradley Hyundai, explain the benefits to be obtained from the Dealer enhancement pro-gramme.

What was the motivation behind the project of re-developing the premises of John Bradley Hyundai?

Howard Spencer:“We have already proved that the investment in premises, both in capacity and capability, leads to improved market share and improved profitability. John Bradley is enthusiastic and forward-looking and, having seen the results gained by the other elite dealerships in New Zealand, he could appreci-ate the benefits which are available to any dealer who has the same vision.”

John Bradley:“It was a question of timing. Five years ago, this lev-el of investment wouldn’t have had the impact it has had now. the status of the brand now is such that top quality presentation is expected. the Hyundai elite dealership is a destination retailer and we want-ed to buy into that opportunity.”

Along with the group vision, Hyundai Motor group also announced its vision and strategies for its three core sectors. By adding the construction sector to

its current driving forces, the automotive and steel sectors, Hyundai Motor group will be able to en-hance its global presence and contribute to a better society and economy.

How did you justify the level of spending on the renovation?

Howard Spencer:“John was committed to the very best from the start. He didn’t skimp on any of the options. the result is built to last for the next ten years. John understands that the best results can be obtained from the best investment.”

John Bradley:“this has been a big investment for a small deal-ership. there were questions raised as to whether the spending was justified. Seeing what we’ve got and what’s happening there’s no question in my mind that it was well and truly justified, especially when you consider the increase in profitability.”

Apart from the physical renovation of the deal-ership, what other major enhancements have been made?

Howard Spencer:“the Dealer enhancement programme covers a wide range of aspects which are designed to pro-vide the best customer experience. It is difficult to judge the increased profitability provided by a smile or a warm greeting, but let me give you an example of something that gave an instant benefit: Hyundai Motor New Zealand paid for every member of John Bradley Hyundai’s staff to be provided with a smart, professional business suit. there’s some-thing to be said for the phrase ‘the clothes make the man’ and in John Bradley Hyundai’s case, this proved to be true. A man or woman dressed in a suit becomes a professional and provides a profes-sional service to suit. ultimately, the suits fit the dealership which fits the brand which unlocks profit-ability and market share.”

John Bradley:“our people have upped their game beyond a point where I am surprised. their pride in their appear-ance, their work, and their passion for the Hyundai brand surpasses all my expectations.”

So tell us about the profitability increase. Is it really there to be had?

Howard Spencer:“our dealers are our lifeblood; we want them to be highly profitable. In fact, we want them to be the benchmark for profit in New Zealand. It’s a simple philosophy whereby the more profitable your dealer network is, the better the dealers you attract. It’s an upwards cycle that, once in motion, is hard to stop. We want our dealers to be the very best they can be—not only in appearances but in the way they greet and engage with every existing or potential customer who walks in through their door. our elite dealers have proved beyond doubt that attaining elite dealership status has made the difference. We are on the road to being New Zealand’s most beloved car brand.”

John Bradley:“We have seen an increase of 53% in profitability across the board. our foot traffic has increased by 22.7%, with the quality of the prospects entering the showroom improving immeasurably, and our sales are up by 29.4% from this time last year. there is no question in my mind that attaining elite dealership status is the major factor in our increas-ing success. We have noticed a dramatic change over the last four months and quite honestly, it started from the day the new pylon went up.”

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Eastern European Press Delegation

Sixteen leading automotive journalists from ukraine, Croatia, and georgia visited Hyundai from June 21 to 25 to participate in the elantra (MD) test-drive for journalists from general regions (regions ex-cluding North America and europe) and to tour Hyundai Motor Company’s headquarters. they par-ticipated in test-drives of the elantra from June 21 to 22, and visited the Namyang r&D Centre, the Asan factory, and Hyundai Steel from June 23 to 24.

the elantra test-drive was held on a 170 km course that included steep uphill drives in a mountain and driving on highways. one of the reporters who attended the test-drive commended the elantra by saying that “MD’s design is beautiful and over-flows with personality from every angle. It will certainly receive good feedback in the market.” Another reporter said that “the flowing lines on the exterior and interior create good harmony, and the interior conveys a sense of luxury that is hard to find in C-segment vehicles.” Journal-

Australian Press Delegation

Seven leading journalists from Australia visited Hyundai Motor Company from June 29 to 30, touring the Asan factory, Hyundai Steel, and the eco-technology research Institute. they also test-drove the FS, yF Hev, Blueon and BH on the prov-ing grounds at the Namyang r&D Centre.

the journalists showed great interest in the ve-loster (FS), which is scheduled to be launched in the Australian market in the second half of the year. they noted that FS has “a very new and styl-ish design that should be very popular among Aus-tralian consumers.” At Hyundai Steel, the report-ers were impressed by the diversity of steel plates supplied to Hyundai and in the technology used to reinforce steel plates for automobiles. At the eco-technology research Institute, located in the Mabuk area in the vicinity of Seoul, the journalists test-drove Hydrogen Fuel Cell vehicles (FCev) and were surprised by the comfort of the ride, asking many questions about Hyundai’s plans to develop eco-friendly vehicles.

ists praised MD’s comparatively superior overall specifications and packaging versus other small and mid-size cars.

Separately, after visiting Hyundai Steel, the eastern european journalists expressed great admiration for Hyundai Motor group’s scale and capabilities as the only company in the world with a structure that spans across the entire business process from mol-ten steel to finished cars.

Italian Press Delegation

Five leading automotive journalists from Italy visit-ed Korea from June 25 to 29, meeting with Hyundai executives and touring Hyundai Steel and the Namyang r&D Centre. the journalists test-drove the i40 and eco-friendly vehicles (ix35 FCev, yF Hev, Blueon) at the Namyang r&D Centre.

this was the first visit by Italian journalists to Hyundai Motor Company headquarters since the establish-ment of the Italian subsidiary (HMCI) in 2008. the visit was aimed at promoting journalists’ under-standing of the Company and establishing friendly relations.

During the visit, the reporters said that they were impressed by Hyundai’s determination to enhance product quality and were able to witness the Com-pany’s world-class technology. In particular, they praised Hyundai’s unique and differentiated strat-egy to penetrate the global market based on its global brand communication strategy (gBCS).

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Media viSitS to Hyundai

A lifelike mobile experience of the Veloster!

Hyundai launched the High Definition (HD) mobile car racing game Hyundai veloster HD on June 20, 2011, which it is providing free of charge to users worldwide on Apple’s App Store.

the new Hyundai veloster HD application is part of Hyundai’s new marketing strategy featuring a car racing game that is popular among young-er generations to take advantage of the wide-spread use of mobile devices fueled by smart phones.

users are exposed to the Hyundai brand and its products naturally while playing the game, which is expected to further raise the brand’s awareness and value. the new mobile game was developed based on actual images and features HD-quality graphics—the best of its kind in mobile racing games, offering a real lifelike and visually satisfy-ing driving experience of the veloster.

players of the Hyundai veloster HD can choose their veloster and driving track depending on their tastes and moods as the application features the model in nine different colors, including green

A spokesperson at Hyundai commented that Hyundai plans to develop other mobile application games in the future to allow the growing mobile customer base to continuously and repeatedly

experience the Hyundai brand in a natural way. Hyundai will continue to express its new thinking to customers worldwide through diverse and innova-tive initiatives.

Apple and Sunflower, and three different tracks, including countryside and city courses.

the game also offers a first-person vantage point where the player feels like he or she is driving the veloster and a third-person vantage point looking down on the car. It also allows players to use their own music stored on their mobile devices on top of the background music options that come with the game.

the user-friendly game is extremely easy to play and can be enjoyed by all generations. there is even a special setting for left-hand users.

In addition to the racing game, major features and specifications of the veloster can also be viewed through a separate menu that offer lifelike graph-ics and different perspectives of the car.

the Hyundai veloster HD can be played alone or through the multi-player mode that allows two or more persons to be connected via Wi-Fi or Bluetooth. players can then record their perfor-mances and compare them with others through the Hyundai Live website at http://live.hyundai.com.

> sPecial

Hyundai Motor introduCeS tHe raCinG GaMe aPPliCation “Hyundai veloSter Hd”

A Australian delegation during headquarter briefings

B eastern european delegation at the Namyang r&D Centre

C eastern european delegation at the MD test drive

D Italian delegation at wind tunnel tests at the Namyang r&D Centre

Hyundai’s racing game application Hyundai Veloster HD

the High Definition mobile racing game Hyundai veloster HD was developed based on actual images and offers players a lifelike driving experience.

John Bradley Hyundai stands like a Colossus in ti-maru, inviting admiration from other Hyundai deal-ers and envy from competitors. Howard Spencer is justifiably proud of New Zealand’s position at the forefront of the Dealer enhancement programme and continues to work towards Hyundai New Zea-land being recognized as giving “the Best Brand experience in New Zealand.”

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A John Bradley, Dealer principal, John Bradley Hyundai, timaru, New Zealand

B After renovation

C Detail of Lead Car Display

D Working on the showroom floor

E the showroom after renovation

F John Bradley Hyundai’s staff

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I MeSSAge FroM tHe Ceo I Cover Story I FoCuS Story sPecial reguLArS I regIoNAL FoCuS I

HYUNDAI MOTOR WORLD HYUNDAI MOTOR WORLD

Hyundai’s R&d centre is the birthplace of all new Hyundai cars that are shipped to custom-ers around the world. it is a world-class R&d center equipped with all the resources required for vehicle development, from product plan-ning and design to testing and evaluation.

Hyundai’s r&D Centre maps the future of the au-tomotive industry. It is driving efforts to come up with answers to the new automotive paradigm by developing next-generation, environmentally-friend-ly vehicles like hybrid electric vehicles, electric ve-hicles, and fuel cell vehicles, as well as powertrains that improve existing internal combustion engines. In addition, it is concentrating r&D resources to develop convergence technologies and advanced high-tech materials.

the r&D Centre’s goal is to bring customers’ dreams into reality. through endless technologi-cal innovations and exacting analysis of customer needs, Hyundai’s r&D is conducting research into high-performance, high-quality vehicles that sur-pass customers’ expectations worldwide. Also, Hyundai’s r&D is actively leveraging its global r&D network, which extends from the Namyang r&D Centre to the united States, europe, Japan, India, and China, to develop a full range of vehicles that meet the specific needs of local customers. More-over, it presents innovative and creative designs and

Creative ideas that break the mold, the thrill of chal-lenging the norm, cutting-edge technology, and the ability to understand people’s desires enable Hyundai’s Design Center to gauge future mega- trends. our global design network develops unique design identity and draws upon inspiration from ma-jor cities in the u.S., europe, Japan, China, and India.

In particular, to penetrate the highly competitive u.S. market, Hyundai reorganized and expanded its research facilities in Chino near Los Angeles and es-tablished a new Hyundai Design Center & technical Centre in Irvine in February 2003. the significance of this design centre is that it enables the Company to fully reflect American consumers’ needs and de-sign preferences in developing vehicles.

Design efforts are directed by local senior design-ers to optimize the development of strategic local models. the u.S. design centre has been working closely with the Design Center in Korea since the development of the 2002 Santa Fe, and most re-cently, the 2010 Sonata.

europe’s role in the design field is also very im-portant. With the relocation of the european tech-nical centre from eschborn to ruesselsheim in germany in July 2003, a new Design Center was established to allow a separate space dedicated to design.

technologies that add increased value and beauty to its vehicles.

Hyundai’s Global R&D

With the merging of Hyundai and Kia Motors’ domestic r&D centres in 1999, the companies’ overseas r&D centres were also consolidated. Subsequently, Hyundai-Kia Motors has built a symbiotic global r&D network that links major overseas markets.

Hyundai’s global r&D network, centred in Namyang, Korea, and spanning to Detroit and Irvine in the uS, ruesselsheim in germany, Chiba in Japan, and Hyderabad in India, operates 24 hours to develop vehicles tailored to meet consumer preferences in each region. If engineers at Namyang r&D Centre send reports to Hyundai Motor India engineering (HMIe) after lunch at 1 pM, engineers in India can review the reports as they arrive at the office in the morning and discuss the project in detail with the engineers at Namyang. Similarly, reports sent at the end of the day from Namyang to the Hyundai Motor europe technical Centre (HMetC) can continue to be worked on as morning breaks in europe.

Establishing a Framework to Design the Future of Automobiles

Establishing a Framework to Localize Research and Development

Anchored by Hyundai’s r&D Center in Korea, the extensive global r&D network, spanning the u.S., europe, Japan, India, and China, is making every effort to improve customer satisfaction and quality competitiveness by developing localized models that best satisfy regional markets.

In october 2005, Hyundai-Kia Motors expanded its u.S. technical centre in Ann Arbor by relocating to Superior township in Detroit. the Hyundai Kia America technical Centre (HAtCI) is the design, technology, and engineering arm for all North Amer-ican models of Hyundai Motor group. From initial styling concept, product planning, engineering de-sign, and testing through mass production, HAtCI commits to satisfying the demands of increasingly sophisticated consumer demands by providing top quality and reliability for vehicles produced and sold in the u.S.

HAtCI has been closely collaborating with the Namyang r&D Centre to develop vehicles for North America, such as NF Sonata facelift (2006) and Santa Fe facelift (2009), and support mass production to resolve quality issues. Moreover, HAtCI has been contributing to the reduction of development costs by localizing parts and devel-oping multimedia specifications made to meet u.S. consumers’ preferences. recently, it is ex-panding its role in supporting development of ve-hicles for South American markets.

Another comprehensive Hyundai r&D facility in the u.S. is the California proving ground, which is locat-ed in the Mojave Desert and boasts 10 test driving tracks with a total distance of 47 km. the grounds include a 10.3 km oval-shaped, three-lane, high-speed track that can accommodate vehicles at a maximum speed of 225 km/h as well as hill roads and various special surface roads constructed to duplicate u.S. highways. At the proving ground, engineers rigor-ously test and commit to develop safe, reliable, high-quality vehicle performance—especially for the North American driver. In addition, through exhaustive testing of dynamic performance (steering, brakes, noise, etc.) and durability (environmental and road conditions, drivability, etc.), the California proving

Hyundai Motor’S GloBal r&d netWork: raCinG toWardS tHe future of autoMoBileS and CuStoMer dreaMS

overSeaS r&d teCHniCal SeMinar intervieWBelow are some impressions from Julien Richeton (Polymer Engineer at the Hyundai Motor Eu-rope Technical Centre—HMETC), who participated in the Overseas R&D Technical Seminar in the first half of this year:

ground has recently become the main vehicle testing facility for global cars (including cars sold in europe, Central and South America, and emerging markets) of Hyundai Motor group.

Meanwhile, the Hyundai-Kia Motor europe techni-cal Centre (HMetC) in germany, the origin of the automobile, is playing a vital role in developing high-quality cars that suit european consumers’ prefer-ences. HMetC’s main role includes development of european powertrain that provides increased fuel efficiency and power performance by taking part in engine downsizing and developing control logics.

It is also focusing efforts in achieving soft com-petitiveness (design, emotional quality, etc.) that is comparable to that of german luxury car brands. In addition, it is extensively involved in developing a “Made in europe” model specifically targeted for the european market, from initial product plan-ning, design, engineering, and testing to quality improvement activities for vehicles produced in lo-cal plants—Czech republic, turkey, Slovakia, and russia.

Hyundai Motor India engineering (HMIe) began its r&D activities in December 2006 and expanded its r&D facility in 2009. HMIe is the company’s fourth overseas r&D center and opened at Hyderabad, India in 2009. HMIe serves as an important plat-form for the development of sub-compact cars in order to meet surging customer demand in India. HMIe supports all back-end operations, like com-puter aided engineering (CAe) and computer aided design (CAD), and helps the r&D work taking place across Hyundai’s line up. It will further facilitate the development of India as Hyundai’s global hub for manufacturing and engineering of small cars.

Technological and Cultural Exchange Pro-gram for Local Researchers From the Global Research Centres

With the rapid globalization in business, Hyundai semiannually hosts the overseas r&D technical Seminar and engineering Meeting for engineers of the overseas r&D Center. 2011 is the 5th year of this event, which aims to strengthen mutual co-operation between Namyang and overseas r&D centers and encourage sharing knowledge of re-

cent engineering research trends on new product and technology as well as environmental and safety regulation trends around the world.

In June 2011, engineers of different fields from HAtCI, HMetC, HMIe, and Japan r&D Center gathered to present and discuss 30 research pa-pers. In particular, participants actively discussed issues such as plans for reinforced 2012 My oBD-II system development, Forecast of Suv/Cuv seg-ments in the u.S Market, Customer requirements in India, and New engine Benchmarking results.

Meanwhile, to instill a strong sense of belonging to Hyundai among researcher engineers, special presentations on the vehicle development process, Hyundai/Kia’s brand strategy, global quality manage-ment, and Korean culture were provided. In addi-tion, participants visited the state-of-the-art facilities at Namyang r&D, the Asan assembly plant, and the Seoul headquarters, and were also able to go on a city tour to experience Korean culture.

In october, the seminar will be conducted as a glob-al symposium where engineers share key achieve-ments of the overseas r&D Centers and major trends in the global automotive industry.

1. What was your impression of Hyundai Mo-tor and Korea before and after you partici-pated in the event?

upon my arrival in Korea, I first enjoyed the ef-ficiency of Inchon Airport (I was told later that it had been elected as the best airport in the world), but what was the most striking thing for me was the “bbali-bbali culture.” this idea of “quickness” is really present everywhere in Ko-rea; HMC is not an exception. everything has to go fast: “the report shall not wait until tomorrow.”

on another level, I have been amazed by the im-pressive presence of Hyundai Motor Company in Korea and its excellent facilities (Namyang r&D Centre, Seoul headquarters, Asan factory). to be entirely honest, I was not expecting Hyundai to be at such a high level of competency. As an excuse for me, Hyundai is currently less pres-ent in europe than in Korea. In this regard, the overseas r&D technical Seminar promoted my pride to belong to a very strong industrial group.

2. What was the most impressive or helpful program during the four-day event?

the most impressive part of the program was my first visit of the Namyang r&D Centre. I could not imagine such a huge complex with

10,000 people dedicated to research and de-velopment.

Concerning the most helpful part, the Cultural Awareness training at Seoul HQ was very ben-eficial. I am now aware that Korean culture is playing an important role in the decision-making process of the company and I am more com-fortable with the expectations of my Korean co-ordinator when I have to prepare reports.

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A Hyundai-Kia Motor europe technical Center - HMetC (ruesselsheim, germany)

B Hyundai-Kia r&D Center (Namyang, Korea)

C Hyundai-Kia America technical Center - HAtCI (Detroit)

D Hyundai Motor Japan r&D Center (Chiba)

E Hyundai Motor India engineering - HMIe (Hyderabad)

F Hyundai-Kia America technical Center - HAtCI (Irvine) Hyundai Design Center America (Irvine)

G California proving ground (Mojave)

H Hyundai Design Center europe (russelsheim, germany)

I HMetC

J product planning at HMetC

K HMIe participants at the overseas r&D Seminar

L HMIe participants at the overseas r&D technical Seminar and engineering Meeting

A (Left) Julien richeton, participant of the overseas r&D technical Seminar interviewed in this article

B / C Cultural visits during the overseas r&D technical Seminar

ing of “good” in all crash test categories including front, side, rollover, and rear crash protection. In order to be named “top SAFety pICK,” a vehicle must also feature electronic Stability Control, which has been available in the elantra since 2007.

elantra was also awarded the maximum 5★ safety rating by the Australian New Car Assessment pro-gram (ANCAp) last June. the result reflects Hyundai’s continued emphasis on safety in the design and pro-duction processes.

Hyundai Takes Top Spot for Brand Loyalty on Kbb.com

Hyundai ousts traditional mainstays Honda and Toyota taking the No. 1 slot for Q2 2011

Kelley Blue Book reports that for the first time ever, Hyundai has ousted Honda and toyota to take the No. 1 spot in brand loyalty on kbb.com for Q2 2011. Kbb.com defines brand loyalty as “owners of the brand who are currently shopping the same brand for their next vehicle.” While Hyundai took the top spot in loyalty in February 2010, this marks the first time since kbb.com began tracking this data that Hyundai has held the No. 1 spot for an entire quar-ter, with brand loyalty at 52.3%.

“taking the top spot in brand loyalty on kbb.com proves that Hyundai drivers truly appreciate the overall ownership experience and love their cars,” said John Krafcik, president and Ceo, Hyundai Motor America.

“Hyundai’s product renaissance is benefitting the company not just by attracting an all-new customer base, but by helping them to retain current loyal Hyundai owners, as well,” said Arthur Henry, market intelligence manager for Kelley Blue Book. “While many of the auto industry’s top players have found themselves struggling to retain customers, Hyundai has blazed a new trail and preserved its loyal consumer base,” said kbb.com editors. “the driving factors behind this retention have been ag-gressive marketing campaigns combined with inno-vative product redesigns like the highly successful 2011 Sonata and 2012 elantra.”

Hyundai Hits Five Million Sales in Europe

Hyundai reached a major landmark in May, having sold five million vehicles in europe since the first Hyundai pony was imported in 1977. It took until 1996 before Hyundai recorded its first million sales in europe, and the two millionth car was sold in 2001. With increasing awareness among european consumers of the Korean firm and an expanding network of retailers covering a greater geographical area, Hyundai was able to hit the three million mark by 2005 and then four million in 2008.

It was in 2007 that the company’s progress moved into a higher gear, when the introduction of the i30 marked a significant moment for Hyundai in europe. the i30 was not only the first Hyundai designed and engineered to appeal specifically to the tastes of eu-ropean consumers, it was also the first of the com-pany’s products to carry the ‘i’ prefix, establishing a system of nomenclature that continues today.

the i30 was soon followed by new models such as i10 and i20, as well as an increasingly diverse range of models that includes the ix20 compact Mpv and ix35 Suv—all of which have europe-focused styl-

ing, powertrains, and packaging. the arrival of these game-changing cars contributed to Hyundai’s increasing market share in europe to a record 2,6% in 2010 and moving total sales up to five million since imports began.

Hyundai continues to invest heavily to meet the expectations of european car buyers. output from the manufacturing plant in the Czech republic in-creases this year to 300,000 units, while the euro-pean r&D Centre in germany leads the company’s work on low-emissions diesel technologies and has produced class-leading results for models including ix20, ix35, and the all-new i40.

Milestones:1977: First Hyundai imported to europe

1996: one millionth Hyundai car sold in europe

2000: Hyundai Motor europe gmbH established

2004: opening of r&D and Design Center in

rüsselsheim, germany

2006: opening of HMe in offenbach, germany

2008: opening of first european production plant in

Nošovice, Czech republic

2011: Hyundai launches new brand slogan

”New thinking. New possibilities.”

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iMPortant neWS froM tHe World of Hyundai

No. 4 among automakers, beating BMW, Ford, and Mercedes

Interbrand, the global brand consultancy, ranked Hyundai in July as one of the world’s greenest brands, citing the automaker’s Blue Drive eco-friendly strategy and its industry leadership in zero-emissions hydrogen fuel-cell vehicle development.

Interbrand ranked Hyundai 11th among the agen-cy’s 50 Best global green Brands, a new global re-port by the agency. Hyundai placed fourth among the seven automotive brands that made the survey.

“the company is so confident in its fuel efficiency that starting this year it is reporting monthly fleet fuel efficiency figures in the u.S.,” Interbrand wrote in the survey. “Hyundai has recently seen strong improvements in energy, gHg emissions, water, waste, and toxic emissions.”

the survey, which questioned more than 10,000 re-spondents in 10 countries, examined each compa-ny’s environmental record and how the company is perceived by consumers. Companies were judged based on their performance, their environmental impact, their sustainable growth strategy, and their corporate social responsibility programs.

Hyundai’s Blue Drive sub-brand, launched in 2008, encompasses all of the company’s eco-friendly tech-nologies and products that contribute to higher fuel efficiency and lower emissions, including gasoline, diesel, electric, hybrid, and hydrogen fuel-cell engines.

Hyundai rolled out the Avante Lpi hybrid in 2009 and the Sonata hybrid in 2011.

Hyundai plans to bring plug-in hybrid vehicles to market soon, while the company is currently oper-ating test fleets of its hydrogen fuel-cell electric ve-hicles and pure-electric vehicles, called Blueon.

Hyundai Elantra Garners Top Safety Awards for Its Safety

the Insurance Institute for Highway Safety has awarded the 2011 Hyundai elantra a “top SAFety pICK” last May. elantra achieved the highest rat-

Sonata Ranks No. 1 in the Mid-Size Car Segment in the US Strategic Vision’s 2011 Total Quality Index

the Sonata snatched the No. 1 spot in the mid-size car segment in the 2011 total Quality Index an-nounced on July 12, 2011 by the uS company spe-cializing in automotive research, Strategic vision.

this year’s total Quality Index was conducted on some 37,000 buyers who purchased 2011 models in September to December of 2010 and owned them for at least 90 days. they were asked to rate their cars by category, including quality, reliability, fuel efficiency, and resale value, and the final score was calculated on a basis of 1,000 points. A total of 21 car segments were evaluated, and the Sonata placed first with 876 points along with the volkswa-gen Jetta, ahead of the Honda Accord and the Nis-san Altima, in the mid-size car segment, receiving the highest recognition for its excellent quality and value in one of the toughest car segments.

the total Quality Index not only reflects objective measures of the quality of the vehicles, but also the satisfaction that the owners derive from it, including the emotional connection between the owner and the car. Being rated the best in its class is therefore proof that the Sonata is recognized by its custom-ers in the uS mid-size car market for offering the highest satisfaction and premiums well ahead of its competitors.

the Sonata also topped the total value Index from Strategic vision earlier this year, with a score that was higher than any other car in the 14-year history of the study.

Hyundai Named One of World’s Top Global Green Brands of 2011

A Sonata tops Strategic vision survey

B top 50 Best global green Brand 2011

C IIHS 2011 top Safety picks

D Australian New Car Assessment program (ANCAp)

E Kelley Blue Book

F Hyundai 2011 1st half earning increased 11% year on year

G Hyundai Motor europe: Hyundai hit 5 million sales in europe in May

By tHe nuMBerS

1,000,000units: Six years after making its first Sonata, HMMA produced its one millionth Sonata on July 29 this year.

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on tHe reCordHyundai aWaRds

i10 / ix20 i10: Best City Car / ix20: Best Supermini Mpv

July

Hyundai one of World’s top global green Brands of 2011

equus J.D. power & Associates 2011 Apeal Award

Hyundai top Spot for Brand Loyalty

Sonata King of the Automotive Conquests

Sonata Best-in-Segment in Strategic vision’s 2011 tQI

elantra 5★ ANCAp safety ratings

June

Hyundai Best Car Manufacturer

elantra, Azera Best used Cars Honors

elantra top 10 Coolest New Cars under $18,000

elantra Best value: price to pump

elantra top Safety pickMay

i30 No. 1 Compact Family

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aWardS & aCColadeS

“Competition in the city car sector is hotter than ever—and that makes the Hyundai i10’s second consecutive victory in this category even more impressive. The i10 has the feel of a big car inside, while its composed driving dynamics mean it’s as at home on the open road as on congested city streets.”

Auto express acting editor, graham Hope

“There is no denying that the Sonata is con-questing owners from both competitive and non-competitive brands. Of greater concern for the competition is Hyundai’s ability to keep owners loyal to the brand with over 50% buy-ing another Hyundai vehicle.”

Brad Smith, director, Loyalty Management prac-tice, polk

“Elantra safety has improved tremendously over the years with the vehicle now earning IIHS’ top safety distinction. The big things the automakers have done to improve crashwor-thiness are designing better front crush zones to manage crash energy, stronger occupant compartments to limit intrusion, and stronger roofs to better protect people in rollovers.”

David Zuby, IIHS’ chief research officer

“The Equus has the distinction of being the highest-performing model in the 2011 APEAL Study. The Hyundai Equus has achieved an impressive introduction into the marketplace from a performance, execution, and layout perspective.”

J.D. power and Associates

Hyundai Motor Reports 2011 First Half Earnings Hyundai sells 1.96 million units worldwide in the first half of 2011

Hyundai Motor Company sold 1,958,218 units (do-mestic: 343,896/overseas: 1,614,322) worldwide in the first six months of 2011, up 11% from the same period a year earlier, helped by the launch of new products.

Hyundaiposted solid earnings based on its world-class quality and strong product competitiveness: Net profit rose 41.3% to 4.18 trillion won (includ-ing non-controlling interest) in the first half from a year earlier. Hyundai Motor’s operating profit stood at 3.95 trillion won on sales revenues of 38.32 tril-lion won (Auto business: 32.9 trillion/Finance and others: 5.43 trillion). Sales revenues increased 20.2% due to a rise in sales volume and improved product mix.

Sales in the Korean domestic market and over-seas markets (export: 563,072/overseas plants: 1,051,250) all rose, led by new products such as the new grandeur (badged as Azera in some markets), Accent (badged as verna/Solaris in some markets) and elantra (badged as Avante in Korea).

Hyundai will continue to focus on qualitative growth by strengthening its product competitiveness and introducing innovative marketing programs. the company will also accelerate the development of its eco-friendly car line up, including vehicles with high fuel efficiency and low emissions, to give con-sumers a wider range of choices amid high fuel prices.

✽ Starting from this year, Hyundai is basing its earnings on the International Financial reporting Standards (IFrS),

replacing K-gAAp.

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Rank: Hyundai Motor Company was selected as the company offering the highest average fuel efficiency among the seven leading au-tomakers in the united States. the average mileage per gallon (mpg) for all Hyundai mod-els sold in July 2011 was 25.3, according to a monthly report from trueCar.com, a u.S.-based auto industry research and forecasting com-pany. Honda ranked second with 23.7 mpg, fol-lowed by Nissan with 23 mpg, toyota with 22.8 mpg, Chrysler with 20.8 mpg, gM with 20.6 mpg, and Ford with 20.5 mpg. trueCar.com’s monthly fuel efficiency report shows overall fuel efficiency of automakers since it indicates actual fuel efficiency of each brand of new ve-hicles sold per month.

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stars: the all-new Hyundai i40, the fifth con-secutive Hyundai model, has been awarded the maximum 5★ safety rating by euroNCAp. the maximum safety rating of the i40 gives it a score amongst the best in class: 92% in the adult test, and 86% in the child test. euroNCAp’s 2011 rig-orous test process mark out the i40 as one of the safest vehicles in the D-segment.

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Models: two Hyundai models got best used cars honors from edmunds.com, the online re-source for automotive information. edmunds.com released its 15 best used cars for 2011 (Best Bets on used Cars). the 2004-09 Hyundai elantra is the best compact sedan, while the 2006-09 Azera is the best large sedan. the Cal-ifornia-based automotive web site considers a number of criteria when deciding on a used vehicle: reliability, safety, value, and availability. eligibility was limited to vehicles ranging in age from 2 to 7 years.

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celebrate the 50th anniversary of the first human flight to space. that’s why the idea of the test-drive was connected to the space and solar system—as Solaris is the modern, innovative automobile which goes with the times.

Hence, HMCIS devised a test-drive session with a link to a space experience so that the journalists could see for themselves the similarity between the two. the test route ran across the most memorable places of the Moscow suburb. During this trip, jour-nalists could test the new model on all types of road surfaces. they appreciated the driving abilities, sus-pension tunings, and passenger comfort of all-new Solaris hatchback. the final point of the more than 300-kilometers test-drive route was the training cen-ter where astronauts are educated and prepared to conquer space. the next day, the journalists had the unique opportunity to try zero-gravity conditions.

this project was made possible thanks to the special aircraft IL-76 MDK. It flew up from five kilometers height to nine kilometer height following so called Kepler’s parabola—at the highest point pilots lower the thrust, speed falls to 270 km/h, and two times normal pressure switches to zero-gravity state for half a minute. they also visited the Space Museum of Cosmonauts training Center and had a lection in the planetarium. they got unique space gifts from Hyundai: a Solaris space suit and a space tube prod-ucts box—such unforgettable feelings!

vladimir Melnikov, “Autoreview” magazine journal-ist, characterized it so: “the command “Mode on”

segment. the new Solaris hatchback also inherited all the advantages of Solaris: both Solaris models boast of powerful engines, modern design, spa-cious salon, and roomy hood. At the same time, the hatchback model possesses unique features that will undoubtedly make more than several thou-sands of auto owners Solaris hatchback fans.

the word Solaris originates from the Latin word “sol,” meaning the sun. It reflects Hyundai’s aspira-tion to become the absolute leader in the sphere of advanced technologies as Solaris is consid-ered to be strongly tied with space and progress. Moreover, this year russia and the whole world

By Yulia Tikhonravova, PR manager, HMCIS

ten sessions of no gravity state were presented to newsmen from Russian Hyundai representa-tives—after the driving meeting with five-door solaris.

HMCIS invited fifteen prominent russian journal-ists on July 5 to test-drive the new Solaris hatch-back only half a year since the launching of Hyundai Solaris at the plant in Saint petersburg, this afford-able, elegant, and practical automobile has already become the most popular foreign car in russia and won the golden Klaxon award in the compact car

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SolariS HatCHBaCk: toWard tHe StarS!

sounds. thirty seconds of not understanding what is happening and then I am stuck to the floor once again. Second time the instructor says not to hold onto rails. “25 seconds,” the command sounds and I need to go down. I keep swinging my legs and arms, as in water, but I just keep spinning on one place. It was amazing!”

As for the new model the journalists appreciated the original design and the perfect engines of the model. Leonid Sitnik of Autopanorama said in Au-gust 2011: “the design is one of the strongest points of Solaris. the hatchback looks so dynamic and modern. Its rear combination lamps are a real eastern luxury of the forms and contours.” - Leonid Sitnik, Autopanorama (August, 2011)

uriy urukov, Klaxon journalist, laid stress on these Solaris hatchback features: sporting exterior and interior design, capacious cabin and big trunk, fuel-saving engine, automatic transmission, good work of suspension, and excellent controllability. He called Solaris the tiny part of rich life among cheap ve-hicles.

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there are no eligibility requirements. Anyone who is passionate about automobiles can join. you do not need to be a Santa Fe owner.

Q. In which way does the Santa Fe Club contrib-ute to elevating Hyundai’s brand image?

At the moment, toyota is the most popular car brand in vietnam with 31% market share in the first half of 2011. However, people are gradually turn-ing to Hyundai. Hyundai achieved 68% year-on-year growth in sales from January through June this year. It is noteworthy that people who had a chance to drive a Hyundai car became very loyal custom-ers. Since its introduction in 2001 in vietnam, Santa Fe has become the most popular model in its class in vietnam.

Nowadays, many similar car clubs have emerged in vietnam, taking cue from the Santa Fe Club. How-ever, Santa Fe still remains the largest automotive club, exerting positive influence on consumers in vietnam. Indeed, it is our wish that the Santa Fe Club helps to bring the automotive culture in viet-nam to a higher level. For this, we plan to introduce new elements to the Club such as automobile safe-ty related lectures and volunteer activities.

- Story contributed by Dinh Manh Hung, PR Man-ager, Hyundai Thanh Cong Vietnam (HTC)

product, sales, marketing, and customer service. We are focusing on building a trustworthy, life-long rela-tionship with our customers. As a result, we are now the number three car brand in vietnam.

Q. What is the Santa Fe Club? Who organized it? What is the purpose of the club?

the Santa Fe Club was established in 2006 by four Santa Fe customers. Its initial goal was to share information and knowledge among people who bought or planned to buy a Santa Fe. Santa Fe fans got together and shared their Santa Fe experiences. In the span of just 4 years, the Club evolved to be-come the largest automobile club in vietnam, with more than 1,000 members. It now holds regular forums on general automotive subjects, not neces-sarily limited to Sante Fe. you could say that this auto forum (http://www.otosaigon.com/forum) is the most prestigious in vietnam. For your reference, Santa Fe was first introduced in vietnam in 2001.

Q. Specifically, what activities did the Santa Fe Club undertake this July, on the 4th anniversary of the Club?

the Santa Fe Club organized an auto forum trip, “the Santa Fe reunion of three regions,“ from July 27 to July 31 at Lang Co beach in the city of Hue, located in the middle part of vietnam. the reunion of three regions was a journey that gath-ered members of the Santa Fe Club from the three regions of vietnam (Hanoi, Saigon, Hue) in Hue.

Automobile enthusiasts from across the country gathered to exchange information, ideas, and expe-riences. Many interesting and fun activities were held: a visit to truong Son Cemetery during the Day of War Invalids and Soldiers (July 27), games, and a gala dinner, just to name a few. you could say that it was the biggest off-line social event for auto en-thusiasts.

HtC was the main sponsor of this trip, as it has been in the past, conducting free automobile check ups and oil changes for Santa Fe Club members who participated in the event.

Q. What are the eligibility requirements to join in the Club?

the goal of an automobile club is to promote the exchange of information and correct usage of a vehicle, as well as fostering friendship among people who own cars of the same model. in vietnam, Hyundai’s santa Fe club has risen to the level of leading the vietnamese automotive culture.

the vietnamese Santa Fe Club, which is in its fourth year this year, is the strongest and most influential automotive club in vietnam with more than 500 active members. Members share their knowledge and good memories experienced while using a Santa Fe.

Let us learn more about HtC, Hyundai Motor’s viet-namese distributor, and the HtC-sponsored Santa Fe Club through HtC’s pr manager, Nguyen thi thu Hien.

Q. What is HTC?

HtC stands for Hyundai thanh Cong. thanh Cong means “success” in vietnamese. HtC has been the exclusive Hyundai distributor in vietnam since 2009. At the moment, the vietnamese automotive market is dominated by Japanese cars, with toyota account-ing for 31% of market share. However, we are catch-ing up fast. Since 2009, we have been working hard to deliver superior customer experiences in terms of

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equus saved My life: a thank you letter from a doctor in armenia to Mr. yang seung-seok, President and ceo of Hyundai Motor company

“I survived a car crash thanks to the exceptional quality of the Equus”

A male customer practicing medicine in Armenia, a small country a third the size of Korea with a popula-tion of 3.8 million, sent a thank you letter to Hyundai in May 2011. Alex Malayan MD, phD, a physician and ophthalmolo-gist based in Armenia, sent an e-mail to Mr. yang Seung- seok, the president and Ceo of Hyundai. It was a thank you letter explaining how he survived a car crash thanks to the exceptional quality of his Hyundai car.

It was after his purchase of the equus that he had the car accident, in April 2011. He ran into six pillars and was in a major rollover car crash. Mr. Malayan believes that things could have turned out tragically were it not for the exceptional quality of the equus. He gave a vivid description of how he walked out of his equus unscathed, and how there was hardly any damage to the inside of his car, testifying to the outstanding per-formance of the safety features of the equus.

He says that his love and trust in the equus have deepened since the accident. He firmly believes that the equus saved his life, and plans to buy a new equus in the near future.

Last but not least, he expressed his thanks to every-one working at Hyundai, adding that he now knows that saving lives is not just the work of doctors like himself but can also be the corporate mission of a company like Hyundai that strives for the best.

Summary of the thank you letter

Dear president yang,I am a physician and ophthamologist working in Ar-menia. I have been driving for the past 40 years. It was not common for someone to own a car back in

the Soviet union days, and only the privileged few had cars in Armenia, so I hardly had any chance to come across a Hyundai car. It was only in 1996 that I bought my Sonata, which became my beloved horse during six years. Afterwards, I drove cars from other companies like BMW and Mercedes-Benz, but I fell in love with the charms of the equus last year, and looked up the official Hyundai dealer in Armenia and went there and bought the model.

However, this past April, I was involved in a big roll-over car crash after driving into six pillars. Were it not for the exceptional quality of the equus, things could have turned out tragically. right after the ac-cident, I came out of the equus unscathed, and the car was hardly damaged inside. the safety features of the equus had done their part.

My love and trust in the equus have deepened since the accident. the equus saved my life, and I plan to buy a new one in the near future.

I would like to express my thanks to everyone work-ing at Hyundai. I now realize that saving lives is not just the work of doctors but can also be the corpo-rate mission of a company like Hyundai that strives for the best. thank you once again.

Mr. Malayan opened the letter by describing his first Hyundai car that he bought in 1996. He explained that he has been driving for the past 40 years, and that it was not common for someone to own a car back in the Soviet union days and that only the privi-leged few had cars in Armenia. Hyundai cars were not common back then, and it was only in 1996 that he was able to buy a Sonata.

Following the mid-size Sonata, Mr. Malayan then went on to choose the equus. He said that the So-nata became his “beloved horse” during six years, and that he drove cars from other companies includ-ing BMW and Mercedes-Benz following the Sonata, but fell in love with the equus and purchased the large-size sedan at the official Hyundai dealer in Ar-menia last year.

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tHank you letter froM Car CraSH aCCident

A Santa Fe in front of the royal palace—a historical monument of Hue (the ancient capital of vietnam)

B relation exchanges and activities at the gala Dinner

C / D / E / F / G Line up of Santa Fe on Ho Chi Minh National Highway (from Hanoi to Hue city)

H Santa Fe under Hai van Mountain pass: the dangerous mountain pass of vietnam with the length of 21km

A this is a Solaris hatchback on the route to the Chkalovsky airport

B our journalist space team got a unique chance to feel a zero-gravity state

C Astronaut S. Zalyotin hands out a participant certificate to v. Makkaveyev, journalist from “Fifth Wheel” magazine

Thank you Equus!