MOTIVEMIX - KantarInternalizing one’s outer appearance as a primary part of one’s identity and...
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MOTIVEMIX ATTITUDINAL DIMENSIONS Enter MotiveMix. A proprietary data tool developed from U.S. MONITOR consumer attitudinal research and projected on to the full U.S. adult population (260MM+) which can be linked to digital platforms and your own customer database for insight and activation. MotiveMix uncovers specific motivations driving today’s consumer to help you shape a stronger, more successful relationship based on what matters most in their lives. What if you could make better sense of your customer and prospect data, and as a result, make better decisions by unlocking the human dimension embedded within your proprietary behavioral data? And what if you could turn this insight into action that creates real impact for your brand? Imagine if insight and knowledge were your competitive advantage. They can be. HOW MOTIVEMIX CAN HELP YOU ACHIEVE GROWTH Enhance your strategy on a foundation of deep human insight INNOVATE Create impact through enhanced acquisition and lifecycle performance ENGAGE CONNECT Align offers, channels, and messaging – cut through, and target with relevance ACCELERATE Propel strategy to action on a platform designed to move insights to activation Use flexibility to your advantage ADAPT/EVOLVE ® Connected to your existing segmentation, brand research and CRM MotiveMix is a portfolio of 15 attitudinal dimensions built from the U.S. MONITOR Projected on to a national marketing database of 260M U.S. adults KANTAR 2019
Transcript of MOTIVEMIX - KantarInternalizing one’s outer appearance as a primary part of one’s identity and...
MOTIVEMIX ATTITUDINAL DIMENSIONS
Enter MotiveMix. A proprietary data tool developed from U.S. MONITOR consumer attitudinal research and projected on to the full U.S. adult population (260MM+) which can be linked to digital platforms and your own customer database for insight and activation. MotiveMix uncovers specific motivations driving today’s consumer to help you shape a stronger, more successful relationship based on what matters most in their lives.
What if you could make better sense of your customer and prospect data, and as a result, make better decisions by unlocking the human dimension embedded within your proprietary behavioral data? And what if you could turn this insight into action that creates real impact for your brand? Imagine if insight and knowledge were your competitive advantage. They can be.
HOW MOTIVEMIX CAN HELP YOU ACHIEVE GROWTH
Enhance your strategy on a foundation of deep human insight
INNOVATE Create impact through enhanced acquisition and lifecycle performance
ENGAGE CONNECT Align offers, channels, and messaging – cut through, and target with relevance
ACCELERATE Propel strategy to action on a platform designed to move insights to activation
Use flexibility to your advantage
ADAPT/EVOLVE
®
Connected to your existing segmentation, brand research and CRM
MotiveMix is a portfolio of
15attitudinal dimensions built from the U.S. MONITOR
Projected on to a national marketing database of
260M U.S. adults
KANTAR 2019
CURRENT MOTIVEMIX PORTFOLIO
FAMILY ORIENTATION
Prioritizing family needs and identifying oneself via one’s family unit
HEALTH COMMITMENT
Proactively pursuing a healthy lifestyle and seeking brands that enable
wellbeing as a priority
ENVIRONMENTALISM
Prioritizing market engagement to reflect an environmentally responsible lifestyle
RELIGIOSITY
Turning to faith and religion to guide decisions in one’s life
NOVELTY ASPIRATIONS
Seeking new experiences and spontaneity
INFLUENCE
Being an early adopter and spreading the word about one’s discoveries particularly through social media
FINANCIAL OPTIMISM
Feeling financially secure and in control of one’s financial future
TECH DISPOSITION
Wanting sophisticated digital solutions and finding new technology easy and
intuitive to use
CONTINUOUS LEARNING
Seeking out opportunities to learn new skills or advance personal growth
CULTURAL EXPLORATION
Seeking out different cultural experiences and acknowledging the influence of other cultures on one’s
lifestyle choices
NATURAL PREFERENCES
Seeking to avoid products with artificial or processed components as a way of
reducing risks
APPEARANCE ASPIRATIONS
Internalizing one’s outer appearance as a primary part of one’s identity and seeking style-driven products when
shopping
CULTURAL CONNECTION
Wanting to celebrate and express one’s cultural heritage/background
SOCIAL CONSCIOUSNESS
Wanting to engage in one’s community and make an impact
SUCCESS ASPIRATIONS
Striving for the pursuit of excellence and working hard to come out on top in all
you do
WANT MORE INFORMATION?
A portfolio of 15 attitudinal dimensions, each of which scores High/Medium/Low propensity for these mindsets
Colleen Sharp, VP, MONITOR Analytics [email protected]
Steve Travers, EVP, MONITOR Analytics [email protected]
KANTAR 2019
