Motivational factors of Store Motivational factors of Store floor workersfloor workers

Herzberg’s Motivation-Hygiene Theory

Contd..

Methodology

Field study done in:

Pantaloons, shahid nagar.

Forum mart (big baazar), ram mandir

Reliance fresh, ravi talkies

Cont..

Purpose of the field study:

To investigate factors which influence motivation of store floor workers

To explore the floor manager’s role in motivating floor workers

Expected motivational factors of fresher store floor workers

Findings

The feedback of the store floor workers in respective retail stores:

In pantaloons, sahid nagar:-

Satisfied with their reward system

This organization is the place where they will get greatest scope of achievements

This is the store/workplace where they achieved most satisfaction

The store motivating skills of the floor incharge/store manager is very moderate

Cont..

In Forum mart (Big Bazzar), ram mandir:-

o Satisfied with the reward system

o Ready to experience more staying in this store

o Very satisfied with the working environment

o The store head/floor in charge motivates a lot to increase sales and advice them how to achieve more target profit

o Ideal workplace with both supervisors and peers groups

Cont..

In reliance fresh, ravi talkies:-

o Happy with the reward system

o Good working place

o Good relationship with supervisors and peers

o Great scope for commitment

o Scope to prosper in grocery retail

BEST REWARD SATISFICATION

PANTALOON

60%

40%satisfication

dissatisfication

BIG BAZAAR

45%

55%

satisfication

dissatisfication

RELIANCE FRESH

65%

35%

satisfication

dissatisfication

IMPACT OF STORE FLOOR MANAGERS IN MOTIVATION FLOOR WORKERS

PANTALOON

65%

35%satisf ication

dissatisf ication

RELAINCE FRESH

55%

45% satisfication

dissatisfication

BIG BAZAAR

60%

40%satisf ication

dissatisf ication

BIG SIX CRITERIA’S MOTIVATING

RELIANCE FRESH

55%

60%

45%65%

60%

55%COMPANY POLICY

WORKING CONDITIONS

SALARY

COMMITMENT

INITIATIVE

RELATIONSIP WITHSUPERVISOR

PANTALOON

65%

60%

45%70%

65%

65% COMPANY POLICY

WORKING CONDITIONS

SALARY

COMMITMENT

INITIATIVE

RELATIONSIP WITHSUPERVISOR

BIG BAZAAR

60%

55%

40%60%

55%

55%COMPANY POLICY

WORKING CONDITIONS

SALARY

COMMITMENT

INITIATIVE

RELATIONSIP WITHSUPERVISOR

Conclusion.

The motivational factors have both high and low

The salary problem is a big factor

The dominating role of the organization do have both positive and negative effect on the store floor workers

The store environment is a second home to them

Store floor workers are ready to shift to other retail organization if they lack the motivation from their present work place

Better support, employee policy, better training and incentives will be the most vital motivating factors for any store floor worker

To all who listen to us…