Motivating People

in the 21st Century

An unofficial summary of the IGD Leading Edge Convention in London

on 07 09 06

Motivating people in the 21st Century

• The motivation environmento Healtho International competitiono The world on our doorstep

• Caring for others

• Motivating through relationships

• Case studieso innocento YO!

The motivation environment• As UK society ages and our economy is likely to

experience continued low growth, we face the prospect of having to significantly improve our productivity.

• This increased pressure comes at a time when UK society is also getting unhealthier (40% of UK consumers don’t know that they should be eating 5 portions of fruit & veg a day). Our older population will see large numbers of people “living with disease”.

• AND we will be faced with rapid population (and economic?) growth in Asia and Africa ...

Source: James Walton & Brigid McKevith, IGD

Enough motivation to be healthy?!

Source: Brigid McKevith, IGD from http://info.cancerresearchuk.org/

Need motivation to stay in the game!

0

2

4

6

8

10

Po

pu

latio

n (b

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Oceania NAFTA South America Europe Africa Asia

Actual Forecast

Source: James Walton, IGD from UN Dept Econ. & Social Affairs

… especially given growth in India & China

Source: Fiona McTavish, IGD from IGD & World Bank data

The world on our doorstep• We have absorbed 427,000 workers from

EU accession states since May 2004.

• 40% of these people are engaged in producing or serving food. Prêt a Manger employs 71 different nationalities.

• Our challenge is not just to safely run businesses and provide great customer business, we must also strive to unlock the potential from these new colleagues: many are highly motivated and highly qualified.

Source: James Walton, IGD from UN Dept Econ. & Social Affairs

% Value Share of Ethical Food Market

3.5%

5.3%

15.5%

48.1%

27.7%

Organic

Fairtrade

Free range eggs

Vegetarian and meal alternatives

Boycotts - grocery and food outlets

The ethical food market topped £4 billion for the first time in 2005

10.2%

52.2%

14.4%

2.1%

4.8%

0% 10% 20% 30% 40% 50% 60%

Organic

Fairtrade

Free range eggs

Vegetarian andmeal alternatives

Boycotts - groceryand food outlets

% Change 2003 vs 2004 in Value Sales

More motivated about caring for others

Source: Jules Stark, IGD from The Co-operative Bank

Motivating people through relationships

Opportunities

RELATIONSHIPS

Results

Actions

Possibilities, Ideas

Source: Jill Ross & George Hamilton, Unilever

aligning to deliver

RELATIONSHIPS

sales

meeting needs

understanding customers’ needsFUN

Why & how: from relationships to results

FUN

Why & how: from relationships to results

“Nothing reinforces a professional relationship

more than enjoying success with someone”

Source: Jill Ross & George Hamilton, Unilever

Case Study: Lessons from innocent …

1. Keep the main thing, the main thing

2. Be responsible “your business is an agent of social change, so make it good”

3. It’s about people “… becoming a better version of who you are”

4. Be the role model “leadership is a choice, not a position” (Covey)

5. Keep it evolving

6. Watch one, do one, teach one (stolen from Med School!)

7. Never stop listening

8. Never forget your manners (please!).Source: Karen Callaghan,

innocent

Summary

• The future is likely to see us place more value on:o looking after ourselves o Our place in the worldo How we can unlock value globally

• We are showing signs in the West of having to care more about marginalised groups (the less affluent, older demographics, animals, rural areas …)

• All of this provides continued emphasis on relationships as a vital component of personal and business success.

Case Study: Yo! Motivating everyone …

“What you stand for in the 21st century will be more important than the product or service you

sell”Simon Woodroffe, Founder

This summary is based largely on presentations delivered at the IGD Leading Edge Convention in London on 07 09 06. Speakers were as follows:

• Fiona Stratford (Finance & Corporate Services Director) IGD - Host• David Vaughan-Thomas (Consultant) Maynard Leigh Associates – “Building

Successful Relationships”• George Hamilton (Customer manager for Asda) & Jill Ross (Customer

Development [Sales] Project Manager) Unilever – “Relationships: The Difference between Winning & Losing”

• James Walton (Senior Economic Analyst) IGD – “Future Challenges”• Jules Stark (Consumer Insight Analyst) IGD – “Ethical Consumerism: Is Green the

New Black?”• Brigid McKevith (Nutrition Manager) IGD – “Health & Nutrition – What Does the

Future Hold?”• Fiona McTavish (Senior Business Analyst) IGD – “Emerging Markets – Looking

East for New Growth”• Ross Page (Professional Trainer) Oddball Training – ”VISTA – A Vision of the

Future”• Karen Callaghan (UK People Leader) innocent – “Developing the innocent Way”• Simon Woodroffe (Founder) Yo! Yohow.co.uk – “How I got my Yo!”

Find out how grasp can help you motivate your colleagues, customers,

prospects and end users …

robin@grasp.org.uk50 Pannal Ash Grove, Harrogate HG2

0HZ0794 112 9025