Mothers Day Gifts Trend in India
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Transcript of Mothers Day Gifts Trend in India
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Mother’s Day is around the corner, check out the Mother’s day gifting trends in India from 2013 to know what to send the most important woman in your life this year.
Source: www.indiangiftsportal.com
Mother’s Day Gifts
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GIFT CATEGORY TRENDS What is everyone sending their moms in India.
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Clothing – Popular Categories
70%
11%
16%
3%
Sarees
Shawls
Suits
Western Wear
Perfumes
+ 17%
Bags
+ 32%
Cosme.cs
+ 28%
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Popular Sarees
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More on Clothing… • Saree seems to be the gift of choice for
Mother’s Day. Although Ethnic seems to be the buzzword of the year 2013, we see a big trend coming in Geometric Prints as well as Bollywood Replica Sarees.
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Jewelry – Popular Categories
8%
8%
33%
51% Semi-‐Precious Fashion Jewelry
Diamond
Ethnic Watches
+ 26%
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Semi-Precious Jewelry
Silver
CZ Diamonds
Pearl
Pearl Watches are very popular as mother’s day giJs.
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More on Jewelry… • Crystal seems like the perfect option for those
looking for clear stone jewelry. The value is similar to CZ Diamonds with a more modern form factor.
• •Pearl fans have reasons to rejoice with a brand new trend for Pearl Clutches and Handbags coming into the market.
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Home Décor – Popular Categories
4%
32%
7%
22%
28%
6%
0.56
Home Décor
U.lity Items
Usable DecoraOve Items
Home TexOles
Tableware
Wall Décor
Feng Shui GiJs
Showpieces
Decora.ve Items
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Usable Decorative Items
Jewelry Boxes
Key Holders
Book Rests
Clocks
Photo Frames
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Pooja Gifts – Popular Categories
69%
11%
7%
6% 7%
God Idols
Candles & Incense Chowkis
Diyas
Pooja Thalis
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Popular Personalized Gifts
Mugs Other Photo GiJs Message GiJs
Both Message & Photo Mugs are popular as Mother’s Day GiJs.
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More on Personalized Gifts… • Although photo based gifts are popular, what
is really picking up is the trend of ‘Message Mugs’. Simply gifts with Mom quotes on them, Affirmations of love etc.
• In fact amongst all gifts, those labeled with ‘Love’ & ‘Mom’ had the highest sale.
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Gifts are not enough! 27% of mother’s day giJs contained flowers as a part of the giJ.
10% of giJs for mom contained flowers & cakes
8% of giJs had an add on of Chocolates, Sweets, Fresh Fruit and or Dryfruits
8% kids sent readymade hampers to their moms with flowers in addiOon to the giJs
53% of all mother’s day giJs contain flowers and or other add ons.
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Popular Flowers
8%
8%
16%
68% Roses
CarnaOons
Orchids
Plants
Pink & Red Roses are the most popular.
The highest selling bouquet
was “Predy Pink Please”
ContribuOng for 4% of the
orders and 2% of order value.
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BUDGET TRENDS Global & Indian Budgets, category wise budgets
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Average Order Value
: ₹ 88
3
Average Order Value: ₹1,838
Average Order Value: ₹1,431
Average Order Value: ₹835
Average Order Value
: ₹532
Average Order Value
: ₹883
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Budget Trends Worldwide CANADA Average Order Value: ₹1,379
UNITED STATES OF AMERICA Average Order Value: ₹1,380
AFRICA Average Order Value: ₹1,401
UNITED KINGDOM Average Order Value: ₹1,958
EUROPE Average Order Value: ₹1,332
SAUDI ARABIA Average Order Value: ₹982
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Budget Trends Worldwide
AUSTRALIA Average Order Value: ₹1,863
NEW ZEALAND Average Order Value: ₹1,341
EAST ASIA Average Order Value: ₹1,972
UNITED ARAB EMIRATES Average Order Value: ₹1,448
INDIA Average Order Value: ₹916
SINGAPORE Average Order Value: ₹1,486
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Order Density
Percen
tage of O
rders à
UNITED STATES Order Percentage: 53%
CANADA Order Percentage: 6%
UNITED KINGDOM Order Percentage: 2%
INDIA Order Percentage: 29%
AUSTRALIA Order Percentage: 4%
Although Mother’s Day giYs are sent to India from all corners of the globe, From Belgium to Botswana, Uganda and Trinidad & Tobago, India & US account for 82% of the orders.
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Average Value of Gifts Received by M
others in 2013 Percen
tage of O
rders à
NEW DELHI Average Order Value: ₹1,381 Percentage of Orders: 3%
MUMBAI Average Order Value: ₹1,225 Percentage of Orders: 6%
BANGALORE Average Order Value: ₹1,169 Percentage of Orders: 4%
KOLKATA Average Order Value: ₹1,247 Percentage of Orders: 3%
CHENNAI Average Order Value: ₹1,235 Percentage of Orders: 5%
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The Metros • The metros account
for 21% of all Mother’s Day gifts received
• Mumbai has the most number of Mother’s Day gifts at 6%
• Chennai follows close behind at 5%
• New Delhi gets the highest value of gifts at ₹1,381
• Kolkata & Chennai have the second highest order value at ₹1,247 & ₹1,235
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Average Value of Gifts Received by M
others in 2013 Percen
tage of O
rders à
ANDHRA PRADESH Average Order Value: ₹1,214 Percentage of Orders: 10%
UTTAR PRADESH Average Order Value: ₹1,248 Percentage of Orders: 10%
MAHARASHTRA Average Order Value: ₹1,343 Percentage of Orders: 9%
GUJARAT Average Order Value: ₹1,334 Percentage of Orders: 7%
PUNJAB Average Order Value: ₹1,414 Percentage of Orders: 7%
HARYANA Average Order Value: ₹1,248 Percentage of Orders: 6%
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The 5 Top States
• Mothers Day gifts to Uttar Pradesh & Andhra Pradesh account for 10% of orders each.
• Punjab leads the order value chart across the country at ₹1,414
• Gujarat & Maharashtra have the second highest order value at ₹1,334 & ₹1,343
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Average Value of Gifts Received by M
others in 2013 Percen
tage of O
rders à
THE REST OF INDIA -‐ Tamil Nadu & BIhar – 3% each -‐ Kerela, Rajasthan – 2% each -‐ Karnataka, Odisha, Udarakhand, West Bengal,
Jammu & Kashmir, Chaesgarh -‐ 1% each
Average Order Value: ₹1,506 Percentage of Orders: 17%
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Location Inferences • Its interesting to note that the order value
goes higher as you go deeper into B class towns. Coimbatore stands for an order value of ₹3,004, Jammu at ₹1,721
• Metros surprisingly don’t account for the highest order values or the highest chunk of the orders.