MOTHER’S DAY CLASSIC FOUNDATION BRAND GUIDE · Mother’s Day Classic Colours PMS 293 C 100 / M...
Transcript of MOTHER’S DAY CLASSIC FOUNDATION BRAND GUIDE · Mother’s Day Classic Colours PMS 293 C 100 / M...
BRAND GUIDEMOTHER’S DAY CLASSIC FOUNDATION
The brand guide purpose
The Women in Super Mother’s Day Classic has its own unique name, design and image through its copyrighted logo. It also has a consistent theme or look/feel, which is designed to differentiate the MDC from other products, and is familiar and easily recognised in consumers’ mind.
Branding is used throughout the MDC campaign to ensure recognition and consistent theming in marketing and on-the-day. The ultimate aim is that the MDC brand establishes a significant and differentiated presence in the market that attracts and retains loyal customers.
With this end in mind it is important that when our logo and branding are used they are used the same way. For our branding to be effective it must be above all things consistent.
The Mother’s Day Classic Logo
Full colour logo
Mono Black:ogo Greyscale:ogo
Reverse:ogoNOTE: The reverse logo is a white logo with a transparent background that can be placed on any coloured background. As an example it is shown here on a black backgound.
Use of logo
Space around logo
There must always be a clear space space around our logo that is entirely clear of any text or other graphic marks. This space is equal to the height of the lowercase ‘c’ in the logo, as shown below.
Minimum size
For ease of recognition the Mother’s Day Classic logo should never be used below the minimum size outlined below.
25mm 45mm
Incorrect use of logo
Incomplete (Missing Women in Super)
Stretched/ incorrect proportions
Drop shadow Low resolution
Just plain wrong!
MDC and ME Lock-up
Stacked
The Mother’s Day Classic/ ME logo is to be used on all advertising and marketing collateral. The same space around must be observed as outlined on page 4.
Horizontal
Mother’s Day Classic Colours
PMS 293
C 100 / M 57 / Y 0 / K 2
R 0 / G 103 / B 177
PMS 123
C 0 / M 24 / Y 94 / K 0
R 255 / G 196 / B 37
PMS 226
C 12 / M 100 / Y 26 / K 0
R 215 / G 0 / B 109
Logo colours:ogo
Primary colour:go
PMS 431
C 66 / M 52 / Y 44 / K 17
R 92 / G 102 / B 112
Secondary colours:go
PMS 1905
C 0 / M 50 / Y 4 / K 0
R 250 / G 154 / B
#FA9ABA#5C6670
#0067B1
#FFC425
#D7006D
Fonts
PROXIMA NOVA BLACK
PROXIMA NOVA BOLD
PROXIMA NOVA REGULAR
CALIBRI BOLD
CALIBRI REGULAR
Print:
Online:
Photography
Main promotional photos are hero images, with pink clothing where possible, and show the fun, family and community feel of the event.
When using photography ensure that images do not prominently feature logos of organisations that are not Mother’s Day Classic sponsors. When possible try to use images that feature major sponsors logos in the background
Iconography
Simple icons should be flat single colour where ever possible. They should always be shown front on and have rounded corners as a rule.
Complex icons for infographics may use more than one colour but should aim to use complementary tones. They should still remain flat without any drop shadows.
Annual Campaigns
Every year the Mother’s Day Classic event has new campaign imagery and colours. For more specific guidelines please refer to the year specific style guide developed for each campaign.
2016:
2017:
2018: