Evolution Of Product Technology

Transistor

1.3 BILLION(10000000)

To play CS , Req/PC:-

• 4sacks full of transistors.• 4000sq ft area for PCB.• .7V * 1.3 billion->45000Volts (25k volts for trains)• Sound Produced equivalent to that produced by a

steam engine.• Rate of change of temperature in the circuit : 4 per minute.• Large heat sinks + AC required.• Minimum expected setup cost: Rs1.62B• Minimum setup time: 2 months (At least)• Expected play time???????

OR

Solution: Dedicated Graphical Processing Unit (GPU)

CPU- The Boss GPU

Monitor

Sends info abt image

Use every pixel properlyDecision for 1 million pixels per frame.In gaming 60 frames processed per second

1million *60 = 60 million decisions per second.

These decisions get reflected on screen

Competitive Analysis

Nvidia’s Competitors - AMD & Intel

• Advanced Micro Devices, Inc American Multinational founded in 1969 based in California Second largest microprocessors supplier (18.8% market share) in

the world and one of the largest suppliers of GPUs Revenue is US $6.5 billion

• Intel Corporation American Multinational founded in 1968 based in California World’s largest microprocessors supplier (80.3% market share) Revenue is US $ 54 billion

References : www.amd.com and www.intel.com

Competition – Product WiseNvidia AMD Intel

Dedicated Graphics Card (GeForce)

Dedicated Graphics Card (Radeon)

Graphic Chips (Onboard GPU)

Tegra (Mobile Processors) Computer Microprocessors Computer Microprocessors

Motherboard Chipsets (nForce)

Motherboard Chipsets Motherboard Chipsets

- - Integrated Circuits

- - Flash Memory

- Embedded Processors Embedded Processors

Graphics processors for servers and workstations

(Quadro & Tesla)

Graphics processors for servers and workstations

(FirePro & FireStream)-

Graphics Card Market

• Highly Vulnerable• Technology Life Cycle is very short• Every 15 days companies launch a new improved Graphics

Card

55%45%

Dedicated Graphics Card Market Share

AMD Nvidia

Evolution of Product Technology • IBM manufactures the first Video Card (MDA or Monochrome

Display Adaptor) in 1981 with PC and later they developed VGA or Video Graphics Array in the late 1980s

• Intel developed AGP or Accelerated Graphics Port which resulted in the formation of companies like Nvidia and ATI

• Further Intel developed PCI or Peripheral Component Interconnect and PCI Express which increased the competition in 1990s

• Initially Nvidia was the main player but after the year 2001 ATI started acquiring Nvidia’s market

• In 2006, AMD acquired ATI and the Incremental innovation continued

• In 2008, Intel developed microprocessors with integrated GPU (Radical Innovation)

• Nvidia and AMD keep exchanging the top place in the dedicated GPU market