Email Conversion Tips & Tricks For Event Organisers: Britespace London 2014
Most Productive Tricks For Email Marketing
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Transcript of Most Productive Tricks For Email Marketing
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Most Productive Tricks For Email Marketing
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Short subject lines
There are few facts about email subject line:• 35% of email recipients open email based on subject line• Including offers or incentives in subject line can increase open rates
by 50%• 85% of emails are deleted due to irrelevant subject line• 69% of emails are marked as spam due to subject line• A helpful email strategy is to keep subject line short i.e., under 50
characters.
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Write creative and short content
• No one is interested in huge and long emails, people generally like concise and short emails.
• Even, when people scan through their emails, they are more likely to glean overall message before taking any action.
• Therefore, deliver relevant information to consumers and segment email lists by purchase history which increase email relevance by 34%, increases open rates by 39% and increases revenue by 24%.
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Call-to-action button on email
• Do you know, 55% of recipients will forward emails with coupons and promotions?
• That’s why to have clear call-to-action button which is easy to spot by email recipients while they are scanning through email.
• Only use a single call-to-action per email and make it easy to tap.
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Graphics and templates
• Keep the graphics and templates visually appealing while describing the picture in the alt tag. Apart from this, break your emails into clearly defined sections and place a logo in the upper left corner. Importantly, keep 600 as maximum pixel width of email.
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Avoid background images• Microsoft Outlook doesn’t recognize background images and
Outlook is 6th most used email. So, it is best
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Add social sites buttons
• Extend life of your email by adding social sharing buttons. There are various email tools out there in the market which have built-in sharing buttons, you just have to fill the URL where you want to redirect your customers..
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Keep mobile users also in mind• 47% of emails are opened on mobile, that’s why design email in
such a way that it looks great on any device. For this, you can convert your email to one column template, use good font size to improve readability on smart phones.
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Send emails on weekends
• If you want your email to be read by customers then send your emails on weekends as Saturday and Sunday outperform well
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