JoVE

Video-Publication for Biological Research

Crowdsourcing in Professional Environment

Moshe Pritsker, Ph.D.

Journal of Visualized Experiments

www.jove.com

Why to Publish Research on Video???

Position the metaphase spindle at 3 o’clock and hold it with holding pipette. Apply piezo pulses to penetrate the zona pellucida. Touch the metaphase plate with the enucleation pipette. Aspirate the spindle and withdraw the pipette.

Typical description of an experiment in scientific literature

Try to understand it even if you are a scientist….

???!!!

Position the metaphase spindle at 3 o’clock and hold it with holding pipette. Apply piezo pulses to penetrate the zona pellucida. Touch the metaphase plate with the enucleation pipette. Aspirate the spindle and withdraw the pipette.

Scientific Article VS. Real Life

Why to publish biological research on video?

?!?!?!

Problem: unefficient knowledge transfer in life sciences

Text scientific literature does NOT provide an adequate description of biological experiments

Low efficiency of biomedical research

High cost for development of new therapies (~$1 billion and 10 years to make a drug)

Problem to sole

Biological Scientist

- make videos on their experiments

JoVE

- Display videos online

Soilution: large database of scientific videos

Online cooking show for scientists

Content

Content

In theory: very simple scientists make and upload videos on their experiments to JoVE

- Do scientists want to film their experiments? Incentive- Can scientists make video? Tools for contributors

- What online video technology to use? Web Technology- How to display research in video? Format of presentation

In reality: questions, questions, qustions

Biological Scientist

- make videos on their experiments

JoVE

- Display videos online

Incentives-“journal“ vs “database“

Tools for contibutors-Video-production network in 30 cities

Format of presentation- 10 min. videos, step-by-step demonstrations, chapters

Web Technology

- Flexible platform, video, text, design, elements of social network.

How it works

-Published 17 monthly issues (230 video-articles): Neuroscience, Cellular Biology, Developmental Biology, Microbiology, Immunology.

-Content contributors: scientists at Harvard, MIT, Princeton, Stanford, etc...

- Listed in PubMed

- Independent survey May 2008: 8% use JoVE, May 2008

- Traffick: 35,000 unique visitos per month, 20% return

Results

JoVE Traffic

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

Months

# V

isit

ors

Returning Visitors

Unique Visitors

Recognition by the scientific community: citations in other journals

Dos- put in charge someone with knowledge of your community- identiy real interests of your users- identify incentives for content contributors- provide tools- run it like business (market research, marketing, etc...)

Don‘ts- do not put an IT technologist in charge- do not waste time of your users with boring things- do not compare yourself with Wikipedia and YouTube

Dos and Don‘ts if you build an online resource

Team

Moshe Pritsker, Ph.D. - science

Nikita Bernstein - Web development

Klaus Korak, M.D. - financing, business development

Aaron Kolski-Andreaco, Ph.D. - video-production

Nandita Singh, Ph.D.

Lori Chesla

Kai-Jae Wang