Moscow,10-11 September 2012 Professional social networks as a resource for innovation Svetlana...

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Moscow,10-11 September 2012 Professional social networks as a resource for innovation Svetlana Maltseva Head of IT Innovation and Business Department, HSE FOCUS GROUP - BRIDGING THE GAP: FROM INNOVATION TO STANDARDS

Transcript of Moscow,10-11 September 2012 Professional social networks as a resource for innovation Svetlana...

Page 1: Moscow,10-11 September 2012 Professional social networks as a resource for innovation Svetlana Maltseva Head of IT Innovation and Business Department,

Moscow,10-11 September 2012

Professional social networks as a resource for innovation

 Svetlana Maltseva

Head of IT Innovation and Business Department, HSE

FOCUS GROUP - BRIDGING THE GAP: FROM INNOVATION TO STANDARDS

Page 2: Moscow,10-11 September 2012 Professional social networks as a resource for innovation Svetlana Maltseva Head of IT Innovation and Business Department,

Russia audience of  social networks: 34, 5mln. Russian Internet users visit at least 1 social network in a month (74.5% of Internet users) (source: http://www.slideshare.net/remarkableru/2012-12879549,  August  2011)

Russian audience of  Runet: 57, 8 mln. (57% of population) persons over 18 years use  the Internet at least once a month  (source: Russia Internet Forum, 2012) 

 Russian users spend on social networks  10.4 hours per average monthly

Landscape

Internet penetration in the major cities:   60-70% of people over the age of 12 years in the cities of 100000 + surf the Internet at least 1 time per month

Page 3: Moscow,10-11 September 2012 Professional social networks as a resource for innovation Svetlana Maltseva Head of IT Innovation and Business Department,

http://elenamel.ru/post/52/

Data on popular social networks on 2012 year Name Website Posituon (between all sites): Thematic

сitation index

Yandex

PageRankGoogleWorld Russia Ukraine

В Контакте vkontakte.ruvk.com

47 4 3 200000 19000

8 6

Одноклассники odnoklassniki.ruodnoklassniki.ua

80 7 11 19000 500

7 6

Мой мир my.mail.ru 52 5 6 11000 7 Facebook facebook.com

ru-ru.facebook.com2 8 10 170000 

29009 8

Twitter twitter.com 9 17 19 95000 9 Хабрахабр habrahabr.ru 771 38 39 8500 6 МySpace myspace.com 128 401 501 15000 8 Мой круг moikrug.ru 2749 121 581 3800 7 Мир тесен mirtesen.ru 1948 88 178 2600 5 Беон beon.ru 5881 274 651 1200 3 YouTube youtube.com 3 6 4 120000 9 LiveJournal livejournal.com 100 10 14 55000 8 LiveInternet liveinternet.ru 195 12 18 44000 9 Connect connect.ua 14036 1796 138 950 4

              

 

Page 4: Moscow,10-11 September 2012 Professional social networks as a resource for innovation Svetlana Maltseva Head of IT Innovation and Business Department,

               World                         Russia                         Ukraine 

http://elenamel.ru/post/52/

Top social networking sites in Russia, Ukraine, the world (as a percentage): the statistics for the year 2012

Page 5: Moscow,10-11 September 2012 Professional social networks as a resource for innovation Svetlana Maltseva Head of IT Innovation and Business Department,

Professional social networks in Russia

Мой Круг

Linked In

The dozens of social networks among representatives of different professions

Universal social networks: E xecutive, My circle, Professionals

The vast majority of Russians are not parties to the professional social networks (the survey research center of Superjob portal) 

In Russia, such projects have often been misused-as a reference or recruitment ground 

90% (visitors - Firstnews) cannot and do not want to work with professional networks. Don't want to make efforts to promote themselves, their businesses, their ideas

Page 6: Moscow,10-11 September 2012 Professional social networks as a resource for innovation Svetlana Maltseva Head of IT Innovation and Business Department,

Medium-sized research projects co-funded by the European Commission in FP6 and FP7. These projects are "designed to strengthen scientific and technological excellence on a particular research topic through the durable integration of the research capacities of the participants

Network of Excellence (NoE)

A Network of Excellence is an instrument for strengthening excellence by tackling the fragmentation of European research, where the main deliverable is a durable structuring and shaping of the way that research is carried out on the topic of the network.

http://noe.virtass.ru/eng/

VITASS Network of Excellence “Development of interfirm cooperation forms: networks and relationships“

http://www.manru.uniyar.ac.ru/eng/01_what_is.phpMANRU Raising Management Quality in a Russian University

http://www.slb.ru/sis/pdf/NExT%202011.pdfNExT  Network of Excellence in Training 

http://emanics.org/EMANICS  European Network of Excellence for the Management of Internet Technologies and Complex Services

http://www.metamorphose-vi.org/METAMORPHOSE - VIRTUAL INSTITUTE FOR ARTIFICIAL ELECTROMAGNETIC MATERIALS AND METAMATERIALS

Page 7: Moscow,10-11 September 2012 Professional social networks as a resource for innovation Svetlana Maltseva Head of IT Innovation and Business Department,

New services of professional networks: service standards for professional networking, semantic search, analytics services, consulting services

Development of new models and strategies for the diffusion of innovations on social networks

Analysis of social networking technologies to identify communities of practice.

Development tools of project work in networks

How to make a professional networking useful for innovations

Driving innovation through a network of excellence: a risk-balanced R&D portfolio, different R&D partnership architectures, centers of excellence

Social networks as a tool for innovation

Page 8: Moscow,10-11 September 2012 Professional social networks as a resource for innovation Svetlana Maltseva Head of IT Innovation and Business Department,

Thank you for your attention

Svetlana Maltseva

E-mail: [email protected]

Tel/Fax (495) 771-32-38