The Right Road to Selling Your Home | The Morton Team

MORTON TEAM LISTING PRESENTATION

Excellence In Real Estate

Dear Property Owner,

Thank you for the opportunity to present our marketing

program. Our strategy is designed around working with a

select group of sellers and buyers to insure every client

receives a great experience.

Marketing today is very different than just three or four

years ago. The internet is the first place a buyer will see your

home and provides an incredible opportunity to engage

buyers around the world. With a large inventory of homes

for sale, it has never been more important to do things right

from the start. Considering the multitude of visual tools,

high powered digital cameras, HD video, 360 degree HD

photography, and more, choosing the right presentation is

essential to telling your homes story. Every home is different

and we believe in a customized one of a kind plan when it

comes to marketing your property.

Our philosophy is "quality over quantity." Utilizing a

professional photographer, your visual representation will

be of the highest quality. Once your home is accurately

captured with a top notch multimedia presentation we will

promote your home through a global network of internet

channels and print marketing. Our goal is to leverage our

extensive network of contacts, along with a great marketing

campaign to sell your home for the highest price.

Read on to learn more about our program and why our

clients experience unmatched results in the Phoenix

marketplace.

Sincerely,

Steve and Kirsten

The Morton Team

We approach marketing using a three step process:

Presentation

Promotion

Price

The Morton Team

Read on to learn about:

� Our Team

� Presentation

� Promotion

� Pricing

� Your Experience

The Morton Team

About Team Steve Morton, Realtor/Team Leader

Steve started his federal and state government career back in the early 1990's when he joined the

US Navy. He had deployments all over the world including the Middle East. Once out of the

Navy, he went to the federal law enforcement training academy and worked in the Federal

Correctional Facility with a top security clearance. Steve then transitioned into the state and

local government field where he ended up working for over 15 years with the Phoenix Police

Department and in 2002 he also became a real estate agent. Steve is committed to giving his

clients superior service. His outgoing personality, and professional demeanor as well his

continued thirst for learning have made him a successful businessman. He has put together a

successful team of real estate professionals that have handled over 700 transactions in the last

10 years, ensuring that his clients get the service they deserve.

Kirsten D'Amato, Real Estate Development Business Manager

Kirsten has been working in Real Estate on many different levels for over 10 years. Beginning

her career with assisting an active broker throughout Arizona, Kirsten became proficient on 5

MLS services and all paperwork associated with listing the homes in 7 different counties. Kirsten

then continued on to list million dollar homes with a top producing agent in the Scottsdale and

Paradise Valley area as well as become the right hand person to several extremely successful

agents throughout the Valley. Kirsten has since gone on to educate and assist dozens of agents.

She continues to help them grow their business and to give professional real estate services. She

has joined the Morton Team and is fully committed to serving each client with great detail,

communication, and unsurpassable expectations.

Jill Hoogendyk, Mortgage Expert, Pinnacle Capital Mortgage Corporation

Jill has been a mortgage expert since 1987 and has helped finance over 4,000 homes. Jill LOVES

her job and is one of the most knowledgeable people in her field. Additionally, Jill teaches

various aspects of lending in real estate schools across the country. Jill can work with any kind

of loan and gets the job done. Any client will feel confident when working with Jill.

Driggs Title Agency

Driggs Title Agency has built a team of the best industry professional in the marketplace.

Qualities that include a true desire to enhance the closing process and the ability to identify

market needs to do such. For 14 years, Driggs Title has been building solutions to enhance the

real estate professionals experience in all aspects of the closing process.

The Morton Team

Presentation

"You Only Get One Chance For a First Impression"

� Professional Photography

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The Morton Team

� Professional Website

� Complete Property Website

� Virtual Tours

� Mobile Phone Website

� Text Messaging with Call Capture

� Property Widgets

� Open House Calendar

� Unlimited Photos, Text and Documents

� Website Hit Reporting

� Realtor.Com Posting

� Flyer Generation

� YouTube Video Creation and Upload

� Syndication Feed

� Over 100 Music Clips

� QR Codes and Snap It Tags

� SEO Compatible

� Front Page Attention Banners

� Google Street Views

� Personal Marketing Flip Books

� Feedback System

The Morton Team

Promotion

"Maximizing Your Exposure to Potential Buyers"

� Internet Exposure

Leading-edge tech tools that will help effectively market your property on line 24 hours

a day, seven days a week! Your property will be fed to more than 350 on line search

engines and 76,000 Sites. Every internet inquiry my team will follow up on quickly so

that we can find you buyers!

The Morton Team

� Print Marketing From the time your listing agreement is signed, we begin the process of telling your

home's story. Our charge is to capture the most pertinant highlights to a buyer and make

as many quality property tours as possible.

YOUR HOME IS VERY SPECIAL AND WE FEEL THE PROPER PRINT MARKETING

PREPARATION INCLUDES:

� Fliers that feature photos and select text to highlight the best features of your

home.

� A 3 ring binder book that includes area demographics and neighborhood

information.

The Morton Team

� Additional Marketing and Promotion

� Promote your home to agents who have sold in the same area within

the last 60 days.

� Suggest changes you may want to make in your property to make it

more saleable.

� Open Houses

� Prospecting-door knocking, calling leads, connecting within the

community, reaching out to our sphere

� Put your home on the Multiple Listing Service (ARMLS)

� Follow up with sales people who have shown your home for their

feedback

� Provide you with listing analytics

� Post your home on Craigslist weekly

The Morton Team

Pricing and Your Experience

"Communication is Paramount to a Successful Relationship"

� Pricing Ahead of the Market

Seller’s Market

In a market with rising home values, if a seller wants a price that’s ahead of the market, the

market may go up enough to make that price attractive for buyers. Time can cure some mistakes

and make people look smart.

Buyer’s Market

If sellers fall behind a market with falling home values, they can end up chasing the market

down, because home values are always falling faster than their price reductions.

The Morton Team

� Strategic Pricing

Pricing your property competitively will generate the most activity from agents

and buyers.

Pricing your property too high may make it necessary to drop the price below

market value to compete with new, well-priced listings

If you want to compete, be competitive.

• The buying market has a short attention span.

• Pricing your home right the first time is key.

• Proper pricing attracts buyers.

• An overpriced house will not sell.

• We want to generate offers before the market moves on to newer listings.

The Morton Team

� Pricing Misconceptions

It is very important to price your property at competitive market value

when we finalize the listing agreement.

The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market. Buyers make their pricing decision based on comparing your property to other properties SOLD in your area. Historically, your first offer is usually your best.

We are lucky we live in a desirable place that is attractive to many buyers. Properties are

selling and there are many active buyers. It is our experience, the most effective strategy

to maximize your home's sale price is to price within 10% of where we find value.

Placing your property for sale with a high price, expecting to negotiate to a higher than

market value sale price, is not today's reality. Overpricing your home results in a lack of

showings and minimal dialogue with buyers.

Our ultimate goal with your marketing plan is to create an engaging communication

with the buying community to maximize your sale price. By focusing on showcasing

your home in the best manner possible and making your first impression a great one, we

remove the question marks surrounding marketing.

Presentation, Promotion and Price are all equally important in your marketing

campaign.

� In 2013 properties priced where there was no need for price

reduction were on the market for 50% less time than homes which

did not require a price reduction.

� Homes priced accurately from the start also sold at an average of

95.5% of asking price. Homes requiring a price reduction sold for an

average of 93.7% of their final asking price and 81.36% of their

original price.

The Morton Team

� Preparing Your Home for Sale

Did you know well-placed furniture can open up rooms and make them seem larger than they are? Or that opening drapes and blinds and turning on all lights make a room seem bright and cheery? It's a fact: acquiring the highest market value and elevating your home above others in the same price range often comes down to first impressions. Here are some inexpensive ways to maximize your home's appeal: Exterior

• Keep the grass freshly cut. • Remove all yard clutter. • Apply fresh paint to wooden fences. • Paint the front door. • Weed and apply fresh mulch to garden beds. • Clean windows inside and out. • Wash or paint home’s exterior. • Tighten and clean all door handles. • Ensure gutters and downspouts are firmly attached.

Interior • Remove excessive wall hangings, furniture and knickknacks (consider a temporary self-storage unit). • Clean or paint walls and ceilings. • Shampoo carpets. • Clean and organize cabinets and closets. • Repair all plumbing leaks, including faucets and drain traps. • Clean all light fixtures.

For Showings • Turn on all the lights. • Open drapes in the daytime. • Keep pets secured outdoors. • Play quiet background music. • Light the fireplace (if seasonally appropriate). • Infuse home with a comforting scent like apple spice or vanilla. • Vacate the property while it is being shown.

The Morton Team

Additional:

• Warranties-Do you still have a warranty on your home? What is the warranty on

your roof and A/C? What about appliance warranties?

• Floor plans, if you have any, are a great addition to the documents tab of the MLS

and will help prospective buyers visualize the layout

• Disclosures-We will have your fill out your Seller Disclosure before listing so that

we have this on hand at all times when prospective buyers call with questions.

• HOA Documentation-We will get your CC&R's from the title company and

include them on the MLS as well, and any additional info you may have for us

• Permits-If you have made any additions to the home, it is a good idea to keep

these handy. Once we have a contract both the lender and they buyer will want

copies

Closing:

• A few items to bring to the closing � House Keys � Garage Door Openers � Picture ID

• The closing agent will look over the purchase contract and identify what

payments are owed and by whom; prepare documents for the closing; conduct

the closing; make sure taxes, title searches, real estate commissions and other

closing costs are paid; ensure that the buyer's title is recorded; and ensure that

you receive any monies due to you. Sellers commonly pay the following at closing:

� Mortgage balance and prepayment penalties, if applicable

� Other claims against your property, such as unpaid property taxes

� Unpaid special assessments on your property

� Document stamps (or taxes) on the deed

� Real estate commission

� Doc stamps on deed ($0.70 per $100)

� Legal fee or title insurance premium

• After the closing, make sure you keep the following for tax purposes:

� Copies of all closing documents

� All home improvement receipts on the home you sold

The Morton Team

� Communication

WE LIKE TO PERSONALLY TALK WITH OUR CLIENTS

You will receive a comprehensive marketing report on your home every

month. You will also receive reports on internet traffic activity from various

sites and updates on the market segment most applicable to your property.

We will also call you every two weeks to personally answer any questions

you may have regarding activity or discuss any upcoming changes to your

home.

Communication is essential to a successful business relationship. We will

make every effort to communicate in a manner which is clear and useful in

accomplishing your goals. If you have any questions regarding our process

or you feel we are not communicating in a manner you find effective, please

contact us immediately and we will make the changes necessary.

Again, thank you for the opportunity to work with you and we look forward

to selling your home!

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Steve Morton, Real Estate Agent Ph: 623-570-6460 E-Mail: Steve@MortonTeam.com

Kirsten D'Amato, Real Estate Business Development Manager Ph: 480-433-7556 E-Mail: Kirsten@MortonTeam.com

The Morton Team