Morro Bay Marketing Presentation November 8, 2012.
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Transcript of Morro Bay Marketing Presentation November 8, 2012.
Morro Bay Marketing Presentation
November 8, 2012
SLO County Visitor’s Guide Ad: 2013 Issue
TripAdvisor.com Sponsorship PageRuns through November 2012
• 3172 page views
• 242 clicks
• 7.63% CTRLast month: 10.87% CTR
TripAdvisor.com Banner Page
Bay Area News Banner Ad Campaign
iPhone App: 10/1/12 – 11/1/12•130,531 impressions•435 clicks .33 % CTR
MercuryNews.com - ContraCostaTimes.com - SiliconValley.com - InsideBayArea.com
iPad App: 8/25/12 – 11/15/12•110,909 impressions•508 clicks .46 % CTR
Desert Sun Banner Ad Campaign
Animated Ad:
• 16,950
impressions
• 18 clicks
• 0.11% CTR
Desert Sun Banner Ad Campaign
Static Ad:
• 25,190
impressions
• 21 clicks
• 0.08% CTR
Lighted Boat Parade Campaign
SLO VCB AdContracted through 6/2013
November E-Blast — Constant Contact
Epic Oyster Tour
KSBYMuseum of Natural History
The TribuneTrue Brew at North Coast Spots
NBC Bay AreaPost Ranch Destination Lunch
Visit CAMorro Bay Beer Festival
Visit CAMorro Bay Lighted Boat Parade
Runner’s World
News Releases in the Works
•Winter Activities in Morro Bay: November 9, 2012
•Morro Bay Photo Contest: November 10, 2012
•Morro Bay Lighted Boat Parade: November 12, 2012
•Morro Bay Winter Bird Festival: December 5, 2012
Google Analytics: Total Website Visits
Google Analytics: Total Page Views
Google Analytics: New vs. Returning Visitors
Google Analytics: Smart Phone Visitors
Google Analytics: Smart Device Visitors
Google Analytics: Top 10 Referring URLs
Google Analytics: Top 10 Referring Cities
Jackrabbit Analytics: Jackrabbit Clicks
Lodging Report: Total Click Throughs
TOT for 2011/12 and 2012/13
Google Analytics: Added Email Addresses
Added 271new email addresses to database.
10,581 Total Addresses
Morro Bay Social Media: Beer Festival
October 14 – October 20
Morro Bay Added:
• 58 Twitter followers
• 22 New Facebook likes
New Facebook “Likes”
Facebook Posts
Facebook Posts
Twitter Posts
Twitter Posts