Morro Bay Marketing Presentation February 9, 2012.
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Transcript of Morro Bay Marketing Presentation February 9, 2012.
Morro Bay Marketing Presentation
February 9, 2012
Yahoo! Banner Ads—CPCRelaunched in Sacramento/Modesto on 2/6/12
Yahoo! Banner Ads—TBIDLaunching in San Jose/Los Angeles on 2/13/12
Sunset.com Banner Ads January. 2012 Reporting
•78,118 impressions
•138 clicks .18 CTR
•66,101
impressions
•74 clicks .11
CTR
Last month 102,215 imp., .34 CTR
Last month 86,350 imp., .09 CTR
TripAdvisor.com Banner Ad Reports—January
•82,090
impressions
•169 clicks
.21 CTRLast month was .17 CTRAverage CTR is .10 for TripAdvisor
TripAdvisor.com Sponsorship Page Reports
Page Views 1,685
Video Views 7
Photo Views 53
Map Views 13
Link Clicks 8
Event Clicks 15
Media Impressions
2,909
Media Clicks 13
CTR 3.38%
Interation Rate
6.94%
Last month’s CTR: 2.51%, IR: 5.28%
SanJoseMercuryNews.com Stats—January 2012
TBID only: 1/1—
1/31
•255,284
impressions
•587 clicks
.22 CTRLast month’s CTR: .23%
Tribune Bird Festival Article
Another Great Day Article
SLO County Destination Guide AdPublished 1/20/12. 40,000 Distribution
LA Times Ad Mail
+ Distributed to 9,500 Recipients via Constant Contact
LA Times Print Ad
News Releases Winter 2012
• Winter Outreach to radio stations in Sacramento, Fresno, Bakersfield, Visalia, San Francisco, San Jose, Los Angeles.
• Pitch Morro Bay Story to specific Travel Talk Show Hosts in desired areas.– Goal is to have Morro Bay inserted in travel shows, possible interviews and encourage visits from host to Morry Bay so they can talk up the Morro Bay experience.
• Kite Festival press release going out nationwide – 805 Living magazine, Rachael Ray Show, Travel + Leisure, Conde Nast
New Morro Bay Website (in progress)
New Morro Bay Website (in progress)
New Morro Bay Website (in progress)
New Morro Bay Website (in progress)
Google Analytics: Total Website Visits
Google Analytics: Total Page Views
Google Analytics: New vs. Returning Visitors
Google Analytics: Smartphone Visitors
Google Analytics: Smart Device Visitors
Google Analytics: Top 10 Referring URLs
Google Analytics: Top 10 Referring Cities
Google Analytics: Lodging Report
Jackrabbit Analytics: Jackrabbit Clicks
TOT for 2009/10 and 2010/11
Google Analytics: Added Email Addresses
Added 35new email addresses to database.
9,313 Total Addresses
New Facebook “Likes”
Added 36new Facebook “Likes.”
3047 Total “Likes.”
Facebook Posts
Facebook Posts
Twitter Posts
Twitter Posts
Twitter Posts
Twitter Posts
Twitter Posts
Twitter Posts