Framesi S.p.A.

S.S. dei Giovi, 135

20037 Paderno Dugnano

Milano (Italy)

Tel. +39 02 99040441

Fax +39 02 9101318

www.framesi.it

Problems associated with fine hair include lack of volume, static electricity, manageability and the tendency for products to build-up and weigh down the hair. All of these issues can be aggravated by using the wrong products which leads us to the solution - to use only products specifically formulated to treat the problems associated with fine hair.

Wet the hair and massage the VOLUME RICH SHAMPOO from roots to ends.Massage the skin with small movements of your fingertips to help reactivate surface blood circulation in the scalp, oxygenate the hair bulbs and relax your customer.Leave on for a few minutes, rinse and repeat if necessary.

Towel dry the hair to remove excess water. Distribute VOLUME RICH MOUSSE all through the hair and leave on for 3 - 5 minutes as needed. This mousse is especially recommended for fine, over-processed hair. Rinse thoroughly.

Towel dry the hair again and apply VOLUME RICH LEAVE-IN. Proceed with drying; the hair will be easier to manage and style.The end result is a silky soft, glossy and voluminous head of hair.

• hair diameter

• degree of transparency

• overall volume

• any localized thinning or other unsightly problems(if necessary, plan other targeted actions chosen from the options of the MORPHOSIS HAIR TREATMENT LINE menu)

• fly-away hair

• fragile texture

• poor consistency

• poor moisturization

• styles won’t hold?

• frequent washing to avoid build-up?

• all shampoos and conditioners ever tried feel “too rich”?

BEAUTY IN PROGRESS

motivation

STEP 1

diagnosis

STEP 2

action

STEP 3

look feel ask

The Morphosis lines perform best when combined with the Morphosis HAIR SPAphilosophy, specifically studied and defined in partnership with a professional trichologist.From making a diagnosis with a tricocamera to identifying the most appropriate cycle of treatments and massage, the Morphosis HAIR SPA sublimates the concept of wellness in the salon by using specific instruments, accessories and gestures that optimize the performance of the products of the Morphosis Hair Treatment line.

VOLUME RICH

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FINE HAIR.TODAY EVEN FINE LIMP HAIR CAN BE TRANSFORMED INTO A RICH, VOLUMINOUS, SILKY SOFT HEAD OF HAIR.

Fine hair is difficult to manage.Its structure is often compromised, leaving it fragile, limp and lifeless.

This is why it is important to treat fine hair with products specifically formulated to build volume, provide deep moisturizing and nourish the structure of the hair.

With MORPHOSIS VOLUME RICHFramesi’s Research Laboratories offer your salona line specifically formulated for fine hair: enhanced volume, shine and moisturizing, improvedtexture and longer-lasting styling.

The MORPHOSIS VOLUME RICH, formulation, based on silk proteins, combines the most effective Italian cosmetic tradition with state-of-the-art technology,taking active ingredients, compatible with the nature of the hair, targeting the exact area s where they are needed.With verifiable results.

Results of comparative tests carried out on fine hair treated with specific professional products and with MORPHOSIS VOLUME RICH

Treatments with specific professional products

Treatments withMorphosis Volume Rich

No more fly-away hair

Long-lasting styling

Softness

Volume

Shine

100

60

40

80

MORPHOSIS VOLUME RICHVolume and a whole lot more from an amazingly rich formula

The key active ingredient in MORPHOSIS VOLUME RICH is sericin, a natural protein extractedfrom silk fibres. Its similarity to the hair structure, allows sericin to adhere perfectly to the hair shaft,creating a fine protective, volumizing and shine-enhancing film. Extra protection and volume are provided by added chitosans, derived from crustacean shells, which boost the sericin effect on fine and over-processed hair.

body and protection1

The consistency of fine hair requires that it be treated gently, without product build-up.MORPHOSIS VOLUME RICH contains special surfactants and lightweight lipids, that clean and nourish fine hair without weighing it down.

delicacy and lightness2

From a wide range of conditioners and softeners, Framesi’s Research Laboratories have chosen the highest quality and most technologically advanced substances available. MORPHOSIS VOLUME RICH formulas are based on quaternized amino-functional siliconesand conditioning polymers to provide hold while moisturizing the hair and giving it an exceptionallysilky structure and shine.

silkiness and shine3

MORPHOSIS VOLUME RICHFine hair takes the “silk road”

VOLUME RICH SHAMPOOSpecific shampoo for fine hair - 1000 ml, 250 ml

Gentle formula specifically for fine hair. Enriched with silk proteins and balanced conditioners, it has a light, creamy texture that do not weight down or build-up on the hair.

RESULT

• hair protected by a volume- and shine-enhancing silk sheath

• gently cleansed and instantly detangled hair

The products of the MORPHOSIS VOLUME RICH linecombine to offer an innovative beauty programme designed to leave fine hair feeling softer and more voluminous than ever before.

VOLUME RICH MOUSSERinse-through volumizing foam emulsion - 150 ml

Revolutionary after-shampoo mask specially formulated with silk proteins and restructuringchitosans. The consistency of the mousse makes it easy to apply; it nourishes the hair with its specialized lightweight formula without weighing it down.

RESULT

• soft, perfectly nourished and conditioned hair; leaves no residue to build up on the hair

• extra protection and volume for over-processed fine hair

VOLUME RICH LEAVE-INVolumizing anti-thermal protective spray - 100 ml

Leave-in conditioner with silk proteins and restructuring chitosans which are integrated with conditioning polymers for extra hold. Reduces humidity loss during drying, preventing dehydration.

RESULT

• fine hair retains body and volume longer thanks to a glossy sericin-rich conditioning film

• easy and long-lastin styling

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