Framesi S.p.A.

S.S. dei Giovi, 135

20037 Paderno Dugnano

Milano (Italy)

Tel. +39 02 99040441

Fax +39 02 9101318

www.framesi.it

Years of research into the link between hair and atmospheric agents have confirmed thatlong summer days expose the hair to numerous dangers, such as premature aging and dehydration. Just a few weeks’ sun plus swimming in the sea or the pool are enoughto cause visible damage, such as the loss of body and the appearance of split ends, as well as cosmetic color fading.As they do for the skin, dermatologists recommend the constant use of sun-care productswith a UV shield for hair too; a recommendation that is reinforced by hairdressers inorder to prolong the radiance of color and contrasts that make every woman absolutelyunique.

Protection for treated hairBefore exposure to the sun, spray SUNSHIELD over dried hair. Repeat the applicationduring the day and especially after every swim, spraying the hair even if it is wet. At the end of the day, wash the hair with GLOW sun shampoo. Distribute the product over wet hair and massage over skin and strands to remove all traces of sea salt, sand, chlorine and protective products. Rinse thoroughly. Towel-dry the hair and apply AFTERGLOW, carefully massaging strands and ends toenhance absorption of the mask. Leave it on for 3 – 5 minutes and then rinse thoroughly. The regular use of MORPHOSIS SUNRISE treatment ensures anti-aging.

Protecting natural, non-treated hairEven natural hair is subject to dehydration and bleaching. The MORPHOSIS SUNRISEpathway described above is perfectly suited to natural hair, which really needs treatmentthat is especially moisturizing and restorative. The perfect choice is SUN WASH, which also takes care of the skin. In fact, it leaves skin silky soft and nourished, as well as protecting it from premature peeling, which spoils a suntan. Massage the shower shampoo all over the body and with a single stroke SUN WASH removes sun care products, sea salt, sand and chlorine, leaving both hair and skin soft and effectively moisturized.

The Morphosis lines perform best when combined with the Morphosis HAIR SPAphilosophy, specifically studied and defined in partnership with a professional trichologist.From making a diagnosis with a tricocamera to identifying the most appropriate cycle of treatments and massage, the Morphosis HAIR SPA sublimates the concept of wellness in the salon by using specific instruments, accessories and gestures that optimize the performance of the products of the Morphosis Hair Treatment line.

BEAUTY IN PROGRESS

motivation

STEP 1

action

STEP 3

Those who understand the nature of hair, know how much care it needs to stay soft and glossy. The structure of hair, and particularly of treated hair, is sensitive to all sources of stress. Professionals should encourage salon customers to choose full protection, both for colored and for natural hair.GLOW, AFTERGLOW and SUNSHIELD offer colored hair targeted protection. SUN WASH, on the other hand, is the perfect solution for natural hair and for those, especially men, who prefer the simplicity of a 2-in-1 product.

advice

STEP 2 SUNRISE

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PROTECT, REPAIR, MOISTURIZESO THAT HAIR TOO CAN ENJOY SUMMER

Just like skin, hair needs protection from atmospheric agents, especially at the time of year when they are most harmful.

Hair, and especially colored hair, is at risk from numerous factors:• Sunlight, with its glare and heat • Wind, with its drying effect• Seawater and chlorine in swimming pools, which weaken the hair shaft• Sand, with its scrubbing effect• Daily washing and drying, which can upset the hair’s natural balance

Comparative hair and skin moisturization* test between SUN WASH and other equivalent professional lines

* surface layers of skin and hair

MORPHOSIS SUNRISEIt is the Framesi Research Laboratories’ safe solution for tackling those long summer days in the open air.

In a perfect combination of Italian cosmetic traditionand cutting-edge technology, MORPHOSIS SUNRISE offers hair protection and moisturization, softness and radiance all summer long.

MORPHOSIS SUNRISEGentle protection from Prickly Pear sugars

The innovative extraction and processing techniques used by the Framesi Research Laboratoriesmake the valuable sugars of the Prickly Pear immediately absorbable. These are highly moisturizing and, along with calcium and vitamin C, they fortify the hair and slowdown oxidative processes.

bio-availability1

MORPHOSIS SUNRISE formulas are enriched with inositol (vitamin B) which locks calcium into the keratin structure and regulates lipid metabolism, modulating the sun-boosted hyperactivity of the sebaceous glands.

balance2

Other antioxidants, such as vitamin E and tomato extract (licopenes), restructuring substances(chitosans and wheat proteins) and powerful UV filters complete the hair’s defences againstdehydration and color fading, ensuring soft, shiny hair day after day, from morning to night.

protection3

MORPHOSIS SUNRISE not only takes care of hair right through the day, but offers protection and moisturization for both hair and skin. With SUN WASH complete freshness is restored in a single stroke. Olive oil derivatives, silk proteins, natural plant emollients and a mix of nourishing substances leave the hair softer and more manageable and help prolong theskin’s natural suntan.

completeness4

MORPHOSIS SUNRISEColor in the light of day

SUN WASH - After-sun shower shampoo - 250 ml

It moisturizes, refreshes and cleans skin and hair from sea salt, sand and sun-care products.Thanks to olive oil derivatives and silk proteins, it has a velvety effect.

RESULT• soft, regenerated skin and hair• a feeling of total wellbeing in a single stroke• longer-lasting sun tan

The MORPHOSIS SUNRISE treatment line indicates a beauty pathway to be followed during those long summer days, to keep hair looking young and hair color radiant. And with special care for the skin too.

SUN SHIELD - Anti-UV and anti-dehydration sun oil - 100 ml

Light and rich in calcium and vitamin C. It prevents color from fading and hair from drying outwith a broad-spectrum sun shield and with moisture-rich Prickly Pear sugars.

RESULT• hair protected from sun and wind• UV shield restored after every swim• constant, deep-down moisturization

AFTERGLOW - Nourishing, shine-enhancing sun mask - 250 ml

Thanks to the sugars extracted from the Prickly Pear and made immediately available,Afterglow nourishes the hair fibre deep down, while calcium restructures it after exposure toatmospheric agents.

RESULT• longer-lasting intense color • softer, more manageable hair • firmer hair shaft

-15

-10

-5

0

5

10

15

20

after applying SUN WASH shower shampoo

skin and hairbefore

the application

after applyingnon-specific shower

shampoo

+18%

-11%

+2%

GLOW - Sun shield shampoo - 250 ml

With Prickly Pear extract, it gently cleanses hair without affecting cosmetic color. Supplemented with calcium and vitamin C, Glow fortifies the hair and prevents it from aging.

RESULT• skin and hair free from sea salt, sand, chlorine and residues of styling and protective products• soft, glossy hair• radiant color

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