Framesi S.p.A.

S.S. dei Giovi, 135

20037 Paderno Dugnano

Milano (Italy)

Tel. +39 02 99040441

Fax +39 02 9101318

www.framesi.it

POWER

Lengthy exposure to atmospheric agents and pollutants. The aggressive combination of blow-drying, brushing and straightening or curling irons. Perms and dyes not perfected byreconditioning treatment. These are just some of the most frequent causes of hair stress, whichleads to destructed, brittle and dull-looking hair. The consequence is both the loss of appeal ofthe hair in general, and also the impossibility of obtaining aesthetically acceptable results fromcutting, coloring and styling, inevitably jeopardized by lank and lifeless “raw material”.In this case the solution is restorative treatment, which, over time, is guaranteed to revitalize the hair and boost naturally healthy new growth.

Gently wash the hair with HARMONY. Rub the lather in from roots to ends and leave on for a few minutes. Rinse and repeat if necessary. Towel-dry the hair and apply MULTIACTION on lengths and ends, massaging further. Leave on for up to 5 minutes and then rinse. If the hair is badly damaged, apply REFILL on top of the Multiaction mask, allow the drops to penetrate with a further massage and leave it on for up to 10 minutes.Rinse thoroughly. Lastly, towel-dry the hair, apply VELVET and dry. If necessary, use Velvet on dry hair too in order to make it more manageable. Morphosis Power is recommended for follow-up treatment at home, especially on the daysleading up to or following technical treatment.

The Morphosis lines perform best when combined with the Morphosis HAIR SPAphilosophy, specifically studied and defined in partnership with a professional trichologist.From making a diagnosis with a tricocamera to identifying the most appropriate cycle of treatments and massage, the Morphosis HAIR SPA sublimates the concept of wellness in the salon by using specific instruments, accessories and gestures that optimize the performance of the products of the Morphosis Hair Treatment line.

• damaged, frizzy hair

• fly-away, tangled locks

• stringy feel

• difficult to comb

• whether the hair has suffered lengthy exposure to the sun

• whether it has been subjected to straightening/curling irons or excessive blow-drying

• whether it has been subjected to non-professional coloring

BEAUTY IN PROGRESS

motivation

STEP 1

diagnosis

STEP 2

action

STEP 3

observe touch ask

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NEW LIFEFOR BRITTLE, DESTRUCTURED HAIR WITH DEEP-DOWN MOISTURIZATION

Stressed hair tends to split and become dry, dull and lifeless because the surface of the hair is no longer compact and smooth.

To recompose the keratin scales, restore flexibility and revitalize the hair, a complete formula is required, one that can work on each part of the hair shaft.

With MORPHOSIS POWER the Framesi Research Laboratories have createda treatment line that reconstructs the hair leaving it soft, vibrant and easy to manage.

Thanks to the Omega-6 fatty acids contained in sunflower seed oiland a blend of moisturizing and nourishing ingredients, MORPHOSIS POWERregenerates the hair day after day, making it softer, stronger and glossier from the veryfirst application*.

* Test carried out by the Department of Pharmaceutical Science of Calabria University

MORPHOSIS POWERNature and science combine to restore wellbeing

Highly lubricant and rich in anti-aging Omega-6 fatty acids, this precious oil acts on the roots and oneach layer of the hair shaft: energizing the hair bulb and making it more productive; protectingthe surface of the hair from environmental agents; reintegrating the intracellular cementpresent in the cuticle; restoring links and making up for lipid loss in the fibres of the cortex.

sunflower seed oil1

The MORPHOSIS POWER line formulas feature various substances, chosen for their restructuringpower and other positive effects. Beeswax and olive oil derivatives enhance shine and soften. Rice bran oil lubricates and improves manageability. A vital seaweed extract effectively re-mineralizes the hair.

moisturizing ingredients2

Restructure and protect. For a long-lasting result, MORPHOSIS POWER is enriched with refreshingGuar gum, vitamin E and licopenes, which combat the damage caused by oxidation, UV raysand pollution.

protective ingredients3

While the restructuring pathway demonstrates its efficacy application after application, MORPHOSIS POWER proposes an instantly visible result with a finishing product that generates a fill-up effect. This is MORPHOSIS Velvet, made with concentrated silicone polymers, a by-product of aerospace research. These fill up the porosity of the hair cuticle and even outthe surface of the shaft. Straight hair is instantly silkier, curly hair better defined and frizz eliminated. In addition, special quaternary substances help to fortify and disentangle, while contrasting the fly-away effect caused by static electricity.

technology4

MORPHOSIS POWERRevitalized hair enhances your look

HARMONY - Restructuring shampoo - 1000 ml, 250 ml

Fortifying, enriched with Guar gum, it guarantees destructured hair a balanced wash. It penetrates every layer of the hair, moisturizing deep down and combating agingthanks to Omega-6 fatty acids.

RESULT• hair is protected and disentangled • glossier and more flexible

With MORPHOSIS POWER dull, fragile hair soon recovers its strength and radiance. And with beautiful, healthy hair, the performance of all hairdressing services – cutting, coloring and styling – can only improve.

REFILL - Nourishing oil - 150 ml

Specifically for badly damaged hair, it is particularly active in the innermost part of theshaft. Vitamin E, licopenes and olive oil derivatives plus Omega-6 fatty acids intensifythe repair factor.

RESULT• hair reconstructed from within• re-compacted and fortified hair structure

VELVET - Fill-up effect fluid - 100 ml

A spectacular and lasting fill-up effect: the hair is instantly silky soft, shiny and manageable thanks to a revolutionary new technology.

RESULT• smooth, well-defined hair shaft• no frizz, no fly-away effect

MULTIACTION - Restructuring moisturizing mask - 1000 ml, 250 ml

Key treatment for re-building destructured hair. Rich in Omega-6, beeswax, rice bran oil and seaweed extract, it re-compacts and revitalizes the hair shaft.

RESULT• stronger hair fibre• renewed texture

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