Framesi S.p.A.

S.S. dei Giovi, 135

20037 Paderno Dugnano

Milano (Italy)

Tel. +39 02 99040441

Fax +39 02 9101318

www.framesi.it

To reap the maximum benefit from a Morphosis treatment, both hair and scalp should be inideal condition to absorb all of the valuable active ingredients.If the skin has thickened or is ultra sensitive, proper preparation is crucial: in the first case, tofree the hair follicles from sediment impurities; in the latter case, to boost the cells' defencesand relieve feelings of discomfort.

Treatment for impure skin: pour EXFOLIATE cream into a bowl and apply it with thebrush provided. Gently massage for at least 4 - 5 minutes, making the micro granules slidebeneath your fingertips with a circular movement, without any excess pressure.Rinse and proceed with the specific Morphosis treatment.Treatment for sensitive skin: pour the REFINE mask into a bowl and apply it with thebrush provided. Gently massage for 3 - 4 minutes to distribute the cream evenly, and thenleave it to work for 5 minutes before rinsing.Wash the hair with DE-STRESS Shampoo producing a soft lather with which to massagethe scalp. Rinse and, if necessary, repeat.Towel-dry the hair and finish with DE-STRESS Serum, allowing it to penetrate with a quickmassage. Without rinsing, proceed with the specific Morphosis treatment or with styling.Remember that the DE-STRESS Serum can also be used on dry hair to alleviate a feeling ofdiscomfort on the scalp. As it dries quickly, it can be used at any time, as required.

The Morphosis lines perform best when combined with the Morphosis HAIR SPAphilosophy, specifically studied and defined in partnership with a professional trichologist.From making a diagnosis with a tricocamera to identifying the most appropriate cycle of treatments and massage, the Morphosis HAIR SPA sublimates the concept of wellness in the salon by using specific instruments, accessories and gestures that optimize the performance of the products of the Morphosis Hair Treatment line.

impure skin• affected by dry or greasy dandruff

and sebum deposits

sensitive skin• redness• cracks and scaling

impure skin• oiliness

sensitive skin• slight pressure

causes redness

impure skin• skin feels dirty even after

shampooing?• itching?• fragile, lifeless hair?

sensitive skin• redness and itching?

BEAUTY IN PROGRESS

motivation

STEP 1

diagnosis

STEP 2

What to do?

STEP 3

observe touch ask

INTENSIVE CARE

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THE PREMISE:SPECIFIC PREPARATIONFOR BETTER RESULTS

All the specific treatments included in the MORPHOSIS lines are formulated with concentrated active ingredients that penetrate the skin and hair. For such ingredients to work effectively, both the scalp and the hair must be in the best possible condition to absorb them.

This is why it is important to properly prepare prior to starting each Morphosispathway: sensitive skin should be well moisturized and decongested, and a poorly hydrated, greasy or dandruff-prone scalp needs to be thoroughly cleansed.

With MORPHOSIS INTENSIVE CAREFramesi's Research Laboratories have created a specific line to intensify the effectiveness of Morphosis treatments with an energizing scrub for exfoliating the skin and a stress-relievingpathway specifically for sensitive skin.

Morphosis Intensive Care harnesses the moisturizing and regenerating properties of polysaccharides extracted from pomegranates in gentle and refreshing formulations that boost cell vitality.

MORPHOSIS INTENSIVE CAREThe advantages of effective preparation

When skin is sensitive, cleansing should be particularly gentle and calming.The basic formula of the INTENSIVE CARE line achieves deep-down stress relief with extract of pomegranate, which provides rich calming and refreshing elements that do not alter thecondition of the skin.

stress relief1

A sensitive scalp can be relieved with deep-down moisturizing, which keeps skin supple and lubricated,preventing cracks and rashes.To soften the skin, each INTENSIVE CARE product uses specific ingredients: allantoin and inulin inthe De-Stress Shampoo, glycerine-diglycerine in the De-Stress Serum, and a moisturizing blendof beeswax, rice bran oil and seaweed extract in the Refine mask.

moisturizing power2

While the MORPHOSIS INTENSIVE CARE line prepares the skin for specific treatments, it also protects it against rashes and speeds up the healing process.This protective action is facilitated by the xanthan gum and beta-glucan present in the Refine mask,by the carboxymethyl glucan contained in the De-Stress Shampoo and Serum and by the Sheabutter used in the Exfoliate scrub.

protection3

Dandruff, excess sebum and dead cells prevent oxygenation and stop treatments from penetratingthe skin. To free the scalp and make it more receptive, a delicate scrub such as Exfoliate is required;its micro granules gently remove impurities, thereby facilitating cell regeneration.

purifying and regenerating power4

MORPHOSIS INTENSIVE CAREWhere wellness begins

REFINE - Moisturizing and emollient mask - 150 ml

Harnesses the refreshing and calming properties of pomegranate extract.Contains inositol, a vitamin that stimulates cell regeneration.

RESULT• moisturized, soothed and re-mineralized skin• instant relief from stinging and itching• synergized action with every Morphosis treatment

EXFOLIATE - cleansing scrub - 150 ml

With its gentle micro granules, it removes even the smallest residues of styling products,sebum and dandruff. Formulated with Shea butter, which moisturizes the scalp and leavesthe hair shiny.

RESULT• better absorption for subsequent treatments• re-activated microcirculation

The specialities of the MORPHOSIS INTENSIVE CAREline offer a pre-treatment pathway that cleans deep down, regenerates, soothes and opens the way for renewed balance.

DE-STRESS SERUM - leave-in - 100 ml

Alleviates recurring and temporary skin disorders. In this mix of antioxidant and moisturizing ingredients, allantoin stands out for its ability to promote cell proliferation,speed up healing and effectively combat inflammation.

RESULT• better protected and regenerated skin• a feeling of lightness and reduced sensitivity

DE-STRESS SHAMPOO - specifically for sensitive scalps - 1000 ml, 250 ml

This calming formula is enriched with vitis vinifera, extract of anti-free radical grapepits and 2HMB, an active molecule that boosts decongestion.

RESULT• gentle, non-irritating cleansing• checks scaling• softly conditioned, detangled hair

Stress-relief and skin protection:comparison with equivalent professional lines

Morphosis DE-STRESS other specific products

conditionsinitial pre shampoo

shampoo

leave-in

0

10

20

30

40

stress relief

skin protection

gentle cleansing

moisturization

calming

REFINE DE-STRESSshampoo

DE-STRESSserum

Line efficacy and synergies

sp

gentle l i

urization

0

2

4

6

8

10

Irritated skin after 1 application

+80,41%

-20%

Cell vitality

REFINE: stress relief on irritated skin

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