Morgenbooster #62 | Fighting Monsters

1508™ALWAYS IN LOVEWITH WHAT WE DO

MB: FIGHTING MONSTERS

FIGHTING MONSTERS

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WIFI1508guest

GUESTKODEJegvilonline

URL’S1508.dkslideshare.com/1508asvimeo.com/design1508facebook.com/company/1508-as

HASHTAG#1508as


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WE KNOW WELL HOW TO CAPTURE GREAT IDEAS

The great idea



LITERATURE

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THE RECEIPT

$

1) Identify needs 2) Test product fit 3) Test market fit

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Do they want it?

THE FRAMEWORK

HUMAN VALUE FEASABILITY

BUSINESS

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GV5: THE METHOD

DAY 1 DAY 2 DAY 3 DAY 4 DAY 5

UNDERSTAND IDEA DECIDE BUILD TEST

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IDENTIFY NEEDS AND PROBLEMS



DEVELOP IDEAS

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CREATE YOUR HYPOTHESIS

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MAKE IT TANGIBLE

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GREAT IDEA?

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Din hjemmehjælp kommer om

29minutter



BUILD MVP’S

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AND TEST PRODUCT FIT

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‘IS THIS A GOOD IDEA?’-MACHINE

Infrastructure

Proven ideas

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Works fine, expect it doesn’t support back stage issues very well...

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The great idea



The great idea

Market?IT?



Can we make it?Will we make it?

CHECK FEASABILITY

HUMAN VALUE FEASABILITY

BUSINESS

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IT’S OK, BUT IT NEED’S SOME MODIFICATIONS

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GV5 +

M

UNDERSTAND

T

IDEA

W

SELECT

T

BUILD

F

TEST

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GV5 + A FEASABILITY WEEK

MVP Sprint

M

UNDERSTAND

T

IDEA

W

SELECT

T

BUILD

F

TEST

M T

ORG + LEGAL

W

BIZ

T

TECH

F

RECOMM.

BOARD PRÆS

FEASABILITYBOARD

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THE FEASABILITY BOARD SAYS NO TO GO

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No No No



SO HOW DO WE BUILD AN INNOVATION TASK FORCE?

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QUESTION IS…


KNOWN BUSINESS


DON’T BOTHER AT ALL, OR..

FUTURE BUSINESS

FUTURE BUSINESS

FUTURE BUSINESS

START UPTRIALS

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AOL CO-FOUNDER STEVE CASE



SO LET’S FOCUS ON INTERNAL SET UPS

Product

Organization

MindsetDifficult

Easy

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INSPIRATION

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SET UP AN INTERNAL COMMUNICATION AND KNOWLEDGE PLATFORM

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BEGIN WITH UNDERSTANDING BUSINESS AND IDENTIFY KEYPROBLEMS

Target groups?Task analysis?User journeys?Business model?Competitors?Inspiration and trends?Channel?Analytics?Reports and knowledge?=So how might we?

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SO YOU CAN BUILD YOUR CANVAS(ES)

$ $

$ $

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“WHY IS ORDERING A PIZZA EASIER THAN VOTING?”

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AND MOLD YOUR MESSAGES

Obama said something like this..



MAKE A BOLD DEMAND

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TEST PRIORITIZATIONS



BUILD A WARROOM

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LEARN TO SKETCH

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SET UP A FIXED TESTPANEL WITH EXTERNAL CUSTOMERS AND PRESUMERS

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R&D BUDGET VS OPERATIONS

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PREPARE YOUR BUDGETS



MAP AND GET INTO DIALOGUE WITH STAKEHOLDERS AND SUPPLIERS

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PREPARE EDUCATIONAL RESSOURCES

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BUILD A NEW CULTURE WITH INTRAPENEURS

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AND HAVE FUN

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So about that name … our ceiling fans first hit the market in 1999 with the unremarkable brand name “HVLS Fan Company,” a nod to the concept of moving high volumes of air at low speeds. After years of customers referring to the industrial models as big-ass fans, the company adopted the name and our mascot, Fanny the donkey. It’s just one example of how we listen to our customers. Because we listen, we understand your challenges, and we use our engineering expertise to solve them.



TAK

1508 A/Swww.1508.dk

Klaus BundvigDir. of Business [email protected]+45 2250 9795

Check out more inspirational stuff at 1508.dk/viden

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Morgenbooster #62 | Fighting Monsters

Design

Transcript of Morgenbooster #62 | Fighting Monsters