More4 On Air Identity Style Guide
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Transcript of More4 On Air Identity Style Guide
![Page 1: More4 On Air Identity Style Guide](https://reader034.fdocuments.in/reader034/viewer/2022051312/54778a1b5806b5e3188b45b5/html5/thumbnails/1.jpg)
More4
On Air IdentityStyle Guide
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More4 Bold is the standard font foron-air graphics.
There are four sizes for most on-airsituations. Promo endframes willtend to use sizes A & B only.
Typography
Usage: timing, title andother information wherethere is a small word countand a lot of space.
More4 Menu Bold is usedfor Clarity-generated menusONLY.
Usage: timing, title andother information wherewords are too long ornumerous for size A.
Usage: type on creditsqueezes when there is notenough room for size B.This size is NOT used onpromo endboards.
Usgae: headers and URL
type size A
type size B
type size C
type size D
Sound DubbingCy Jack
Production ManagerLynda McCaig
EditorChris Buckland
![Page 3: More4 On Air Identity Style Guide](https://reader034.fdocuments.in/reader034/viewer/2022051312/54778a1b5806b5e3188b45b5/html5/thumbnails/3.jpg)
Text sizes & position
Type Size Clarity measurement Aston Measuremernt Mac/PC(on a 1024 x 576px frame)
A 49 33 lines 51ptLeading offset: 8 lines Leading 56.5ptGlobal width offset: -2
B 39 29 lines 42ptLeading offset: 3 lines Leading 45.5ptGlobal width offset: -8
C 34 N/A on endboards – 33ptjust for panels/squeezes Leading 35pt
D 27 18 lines 28ptLeading offset: 3 lines Leading 30ptGlobal width offset: -8
E 21 N/A 20ptLozenge & DOG text only
Typography
Typography on endboardshas to fit into the areadefined by the grey panel so as not to interfere withthe resolving More4 logo on the right.
Break lines rather thanallowing type to get tooclose to the logo.
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type size A
Aston positions
TypographyAston type positions
Templates found at EDIT ASTON: EDIT 2/M4 PROMOS/TEMPLATES
X=139Y=various
X=139Y=various
type size B
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Promo endboard
Promos end with a type and logo animation – thelogo wipes off VT to blackand wipes on the TXinformation.
The day, phrases like Nextor After, header and URLare in pale blue:R-102 G-170 B-170
Time information is inMore4 green and is alignedwith the baseline of theMORE of the logo:R-0 G-204 B-0
Programme titles are in white:R-255 G-255 B-255
All timing and titleinformation is set in thesame size and leading.
Additional information(URL/header) is in type size D
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Promo endboardOne programme
Two line programme
After one line + one line
Network Premiere, one line
New Series, two lines
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Promo endboardLong / two programmes
After two line + one line
Three line programme Note: URL moves down one line
After two line + two lineNote: URL moves down one line
Two programmes, one line + two line – different days
Type for all information isset in the same size andleading – size B.
Space between two sections of informationmust be a full line space.
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Promo endboardLong / two programmes
Two programmes, 2 lineseach – same day
Two programmes, 2 lineseach – different days
In this case the time & daysit on the same line. Bothare in green.
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Promo endboardSponsorship
Normally a sponsorshiplogo goes top left
If there is additionalinformation which goes topleft, the sponsorship logosits below this, aligned tothe left of the type area
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Panel
Half-frame credit squeezepanel with VT
All programme informationis in type size. When there isa lot of information usetype size C.
URL is on one line andalways in type size D.
Day & time is in green,programme information in white, URL in blue
Third-frame credit squeezepanel with VT
All programme informationis in type size B, or size C ifthere are a lot of words.
URL (type size D) is splitover two lines
Sound DubbingCy Jack
Production ManagerLynda McCaig
EditorChris Buckland
Sound DubbingCy Jack
Production ManagerLynda McCaig
EditorChris Buckland
Sound DubbingCy Jack
Production ManagerLynda McCaig
EditorChris Buckland
Sound DubbingCy Jack
Production ManagerLynda McCaig
EditorChris Buckland
![Page 11: More4 On Air Identity Style Guide](https://reader034.fdocuments.in/reader034/viewer/2022051312/54778a1b5806b5e3188b45b5/html5/thumbnails/11.jpg)
LozengeStrap
One lineLozenges use type size E on both one and two linelozenges.
Lozenge panels are alwaysthe same size and aredisplayed at 80% opacityblack. Top right is thecorrect position.
Time information is in green, programmeinformation is in white.
For emergency information use ype size D
Two line
Strap
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Pubic announcement_Consumer_Text
Full-frame consumer
Type position same as forcredit squeeze
Information in type size A(consumable is in green,other information in white),URL in type size D
Half-frame consumer
Type position same as forcredit squeeze
Consumer images occupytop half of screen only – as VT on credit squeeze
Full-frame text
Phone number in type sizeA, extra details and URL intype size D
Generic background used for all pub annos /emergency menus
Half-frame text
Sound DubbingCy Jack
Production ManagerLynda McCaig
EditorChris Buckland
Sound DubbingCy Jack
Production ManagerLynda McCaig
EditorChris Buckland
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DOG
More4
The DOG is in black and has a 50% opacity
New
Programme descriptors situnder the E of MORE andare in type size E
More4 +1New
The +1 sits to the right ofthe E of MORE
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Promos end with a logo and typeanimation sequence. There areseven different animations tochoose from with varying durations.
Notes on endboard animations
The logo wipes off VT toblack and wipes on the TXinformation.
Promo directors need tobear in mind that a maxamount of 2 sec is needed invision at the end of a promobecause the logo animatesover moving footage.
For example Animation #2(shown) takes 2 secondsand 15 frames to wipe offpicture and wipe on TX.Clear TX should hold for atleast 3 seconds.
Animation Type Clear
1 2s.05f2 2s.12f3 1s.12f4 (darker) 1s.12f5 2s.06f6 2s.00f7 2s.07f
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Notes on endboard animations
Endframe transition 1
Endframe transition 2
Endframe transition 3
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Notes on endboard animations
Endframe transition 4
Endframe transition 5
Endframe transition 3 (dark)
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Notes on endboard animations
Endframe transition 7
Endframe transition 8
Endframe transition 6