Don't Bite Off More Than You Can Chew - Simply Creating and Executing a Marketing Campaign
More than simply ‘demand’
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More than simply ‘demand’ The use of community score cards
for public services, Malawi Leni Wild – Research Fellow
Daniel Harris – Research Officer16 January 2012
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Community Score Cards Programme
• Pilot operating in eight districts spread across the three main regions of Malawi
• Led by Plan Malawi, with Action Aid Malawi and the Council for Non-Governmental Organisations in Malawi
• Implemented by locally-based CSOs • Theory of change based on citizen demand, provision
of information and action by duty-bearers (service providers and district officials)
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Understanding CBMP impact
• Some concrete examples of change…
• Construction of teacher housing, Mulanje and Kasungu Districts
• Changes in FISP market management in Kasungu District
…but not necessarily driven by the citizen-led /rights/duty-bearers model (different kinds of change)
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Multiple channels to service delivery improvements
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More than just demand?
• Community scorecards have the potential to result in improved service delivery
• But framing them only as mechanisms to strengthen voice and demand sells these initiatives short
• Also need to consider:- Recognition of shared responsibilities- Working with institutions and actors which have influence on the ground (traditional chiefs) - The use of implementers effective as brokers or facilitators
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