More leads and sales using Life Cycle Marketing
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Plugging Up the Black Holes in your Business
Presented by Don Bishop
Affinigent, Inc.
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Webinar Take-Aways
• Stop missing so many potential prospects• Stop ignoring your warmest prospects• Stop losing touch with your best customers• Stop forgetting to ask for referrals
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Automatically!
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Lifecycle Marketing
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Capture Leads
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Your Thoughts?• How am I missing so many
potential prospects?• How can I get prospects to
provide their contact info?• What do I do with all of
these business cards?
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You Need a Plan
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• You have their contact information
• They feel good about your company
• You did something helpful for them
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Automatically!
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Educate/Nurture Prospects
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Your Thoughts?• Why is my sales conversion
percentage so low? • How do I know when our
prospects are ready to purchase?
• How do I stay in touch without being annoying?
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You Need a Plan
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But remember:Just because you’ve captured a lead
doesn’t mean you’ve earned the right…
TO SELL
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The Cost of Not Educating
10,000(audience)
100(responders)
10(customers)
And the Other 90 Responders?
Fall through the cracks
ZERO follow-up
They'll go to your competitor!
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10,000(audience)
100(responders)
10(customers)
+5
The Benefit of Educating
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10,000(audience)
100(responders)
10(customers)
+5 +5
The Benefit of Educating
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10,000(audience)
100(responders)
10(customers)
+5 +5 +5
The Benefit of Educating
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• You are following up with everyone
• You’ve educated them about the benefits of your product or service
• When ready to buy, they buy from you
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Automatically!
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Repeat Customers
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Your Thoughts?• Why aren’t my customers
spending more money with me?• How can I increase the lifetime
value of my customers? • How can I spend less money on
marketing/advertising?
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You Need a Plan
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They Also Design Social Media Pages
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Get Current Customers To Buy AgainAutomatically
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Send an email offer
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• You’ve generated more revenue
• You’ve made more profit
• You’ve reduced your marketing and advertising budget
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Automatically!
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Generate Referrals
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Your Thoughts?• How do I become one of
those referral only businesses?
• What can I do to always remember to ask for referrals?
• What’s the most successful way to ask for referrals?
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You Need a Plan
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Best way to generate more referrals?
ASK FOR THEM!
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• You’re generating more revenue
• You’re receiving more referrals
• You’re make LOTS more money!
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Automatically!
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What should you do now?
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“10th Fastest GrowingSoftware Company in America”-Inc.com
SIX Consecutive Years’07, ‘08, ’09, ‘10, ’11, ‘12
“Top Small Business Marketing Software”-Software Magazine
$54.4M investment
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Used by: - Loral Langemeier - Dan
Kennedy- Laurel Mintz - Tony
Robbins- Jay Abraham - Frank
Kern - James Malinchak - Brian Tracy
- Daymond John - Michael Gerber
Plus…
over 75,000 others you haven’t heard of … YET!
Infusionsoft Is Your Trusted Partner
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The SolutionAll-in-one System With Automated Follow-up
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Plugging Up the Black Holes in your Business
Presented by ADD YOUR NAME
HERE