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More efficiency with dashboards

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Data driven marketing:" The Holy Grail?

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Don’t get lost in numbers

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But yes, you SHOULD use data

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What dashboarding can do for you

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Choice overload

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GA Dashboards

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Dashboarding Tools

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Custom Dashboards

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6 steps to an efficient dashboard

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Step 1: The workshop

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Step 2: Turn objectives into KPI’s

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Step 3: Mapping the data

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Step 4: Drawing

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Step 5: Pick your dashboard

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Step 6: Rub it in their face

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Case: Upsell Webshops

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Recap

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•  Data is not the goal; happy customers are •  Keep your dashboard clean and simple •  Involve users from the start •  Data is just a guideline, helping you to

make informed decisions

Now, go make your data sexy

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