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TODAY’SMOST

NESWORTHYSTORIES

Top Gear host Jeremy Clarkson has been suspended by the BBC after what it called a "fracas" with ......

HOW TO CREATEBUZZ

ANOTHER DAY AT THE OFFICE

TODAY’SMOST

NESWORTHYSTORIES

DIFFERENCE IS IN THE STORYTELLING NOT SELLING SERVICES

GOOD CONTENT

CRYSTAL CLEAR

ELEGANTLY SIMPLE

INSPIRATIONAL

FOCUS ON YOUR NICHE

20 % drivers cause 80 % accidents20 % pub-goers consume 80 % alcohol

THE PARETO PRINCIPLE

WHY 80 % OF GOOD STORIES IS ACHIEVED WITH 20 % OF INPUT

1. TIMING AND NOVELTY

NEWSWORTHINESS Something genuinely new, that is appealing to worldwide meeting planners and that might affect their decision on organising an event or on the event that has just taken place.

2. IMPACT AND RELEVANCE

NEWSWORTHINESS The event is fresh and has the power to impact on a meeting planner’s decisions or on the way they think about the world.

3. REALITY AND PROMINENCE

NEWSWORTHINESS Real statements from real participants, stakeholders and partners. The results can be from the first, the last, the oldest, the youngest, the biggest...

4. IMPORTANCE

NEWSWORTHINESS Has the event got results that resonate with a local, regional, international or worldwide audience? Such results can have profound consequences.

5. PUBLIC INTEREST

NEWSWORTHINESS What exactly is in the interest of the public we are addressing? Close events are usually more important than distant ones.

NEW executive director

LENKA JAROŠOVA APPOINTED TO LEAD THE PRAGUE CONVENTION BUREAU A woman again heads the Prague Convention Bureau. The organisation's new Executive Director is Lenka Jarošova.

Lenka Jarošová majored in Travel and Tourism Management at the University of Jan Amos Komensky in Prague. She has industry experience in Sales and MICE from her previous position of Corporate & MICE Sales Manager at Clarion Congress Hotel Prague. She also worked as Business Development Manager in the ZIBA project and Sales Manager at B&B Hotel Prague-City.

EXCELLENT NEWS / index 4,55

NEW island hotel

HOTEL KORČULA WILL SOON SHINE IN COMPLETELY NEW SPLENDOR

The former Hotel de la Ville, today know as Hotel Korčula, was built back in 1912, making it the monument tourist tradition of Korčula and the heart of Korčula’s tourist facilities. The hotel made of old stone is reminiscent of the charm of an old Venetian Villa, especially in its very interior. The spacious 150-seat terrace offers a unique view of the Adriatic Sea and the ships passing between the Pelješac peninsula and the island of Korčula, all of which contributes to overall charm of these ‘old beauties’.

VERY GOOD NEWS / index 4,09

NEW in-market representation

VISIT ESPOO APPOINT LEOPOLD MARKETING TO DELIVER IN-MARKET REPRESENTATION SERVICES THROUGHOUT EUROPE

Visit Espoo has appointed Leopold Marketing to provide in-market representation throughout Central Europe and the UK to attract MICE business from the corporate and association sectors. The fully retained deal builds on previous activity undertaken by Leopold Marketing in 2014, which saw the agency deliver a pilot marketing campaign promoting Espoo to the UK market.

GOOD NEWS / index 4,00

SAVED over 21 metric tonnes

21 METRIC TONNES OF PAPER SAVED AT EVENTS BY USING POKEN

Poken, the Green Event Platform, today announces that over 21 metric tonnes of paper were saved at events in 2014, by replacing paper brochures and business cards with its Poken device.In 2014 Poken recorded 1.94m instances where people had collected documents digitally using its platform at events, which saved a total of 3.88m pages being printed. The company also recorded 2.18m instances where event visitors used Poken to network and exchange digital business cards, eliminating the need for some 4.5m printed business cards.

SO-SO/ index 3,64

OUTSTANDING……

MESSEZENTRUM SALZBURG WILL FULFIL ALL YOUR DESIRES

The Messezentrum Salzburg, with its outstanding accessibility, provided the perfect venue for renowned congresses last year. “Every year we are the event location for over 100 top-class exhibitions, events and congresses,” explains Dipl.-Kfm. Henrik Häcker, CEO of the Messezentrum Salzburg. “For large congresses with up to 5,000 participants, our multifunctional hall and its modern convention area, equipped with excellent event technology, fulfils every desire.” The newest multifunctional hall offers an exhibition area of more than 15,000 m² and can be separated into nine parts. The 10 exhibition halls are arranged in concentric circles and can be combined variably and rented separately.

UNSATISFACTORY NEWS / index 3,27

BEFORE YOU WRITE ANYTHING THINK

EDITORIAL TIP: Answering the 5W questions WHO – WHAT – WHERE – WHEN – WHY

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