More Bang for Your Slideshow Buck

Using Presentation Decks to Boost Your Website’s SEO & Your Company’s Bottom Line

www.pilotfishseo.com

Everybody Knows about PowerPoint

But not everybody knows one of the best kept secrets concerning PowerPoint and other slideshow presentations:

They’re great tools for marketing your company and your website.

Online Slideshows Provide Real Opportunity

Posted to your own website and to sites like http://www.slideshare.net (which averages 60 million visitors a month), online presentations allow your company to:

• Engage prospects through interactive features • Illustrate complicated ideas • Improve search engine optimization

Slideshows Offer a Nice SEO Two-Fer

Posting your slideshow on a slide-sharing site: • provides a useful link back to your site

And a properly optimized slideshow:

• has its own chance of performing well on the search engines All of which gives prospects a new way to find you.

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The Meaning Of Properly Optimized

A properly optimized slide deck has these attributes: File name – Use a keyword or search phrase in the title of your presentation.

Description –Write something snappy. These appear in your listing in Google’s search results and can drive additional visitors to your site.

Tags – Include your search term here. These work just as they do on other social media sites.

Content – Properly optimized with the appropriate search term and synonyms, the presentation’s content should be useful, clear and concise.

Links – The judicious use of links to specific pages of your website tells viewers – and the search engines –where to go for more information.

A Major Benefit of Online Slideshows

Posting a slideshow online allows you to repurpose material that’s already been created, saving time and money. You can get even more mileage out of the same slideshow by:

• Posting it to your company’s website • Writing a blog post about it • Tweeting a link to the version of the slideshow on your website • Posting the link on Facebook and LinkedIn • Publishing a press release about the presentation topic

Don’t Have a PowerPoint?

Create one! You can get the same benefits by creating a slideshow and sharing it across the Internet. You can find great presentation ideas on your company’s own:

• Corporate blog • FAQ web pages • Website news section

Repurpose some of the useful information your company has already generated as a PowerPoint and share it with a whole new audience by posting it online.

Still Not Sure?

Check out these examples we’ve published for Pilot Fish clients to see just how

powerful online slideshows can be:

• Cost Savings of Self-Watering Containers • Spare Parts, Components and Assemblies for Grinders • The Benefits of Silo and Bin Cleaning Equipment Rentals • Improved Energy Efficiency and Higher Home Value • Introducing Centerless Grinders • Reducing Fatigue Failure in Industrial Chain

Industrial Internet Marketing

For more than 19 years, Pilot Fish has delivered targeted B2B Internet marketing for a wide variety of industrial companies. Our proven development process provides comprehensive website design and SEO services led by an experienced group of seasoned website design, SEO and Internet marketing experts. If you’re looking for Internet marketing that provides results you can trust, you’re looking for Pilot Fish. Contact us today for the help you need:

• By email: john@pilotfishseo.com • By phone: 877-799-9994, ext. 2104 • Online at: www.pilofishseo.com

Results You Can Trust