Moovit Growth Case Study / Yovav Meydad
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Transcript of Moovit Growth Case Study / Yovav Meydad
REVOLUTIONIZING LOCAL MOBILITY
© COPYRIGHT 2016 MOOVIT
REVOLUTIONIZING LOCAL MOBILITY
Yovav (a.k.a. Jay)
Fun facts: - In past 4 years traveled on 7 different transit types in 20 cities - The drummer of the Moovit band
Who is this person speaking?
8 Billion People 900 Million Cars
Time spent on transit daily
Transit takes a big part of our lives
F(x)GPS Updates Alerts
Trip Plan
Real-Time Data
Mobile Payment
Alerts
Schedule Service Alerts POI
Crowdsourced data
F(x)
Multi Model - Omni Search for the metro area
Combining Taxi / Carpool / car sharing
Real-Time alerts & delays
50 Million UsersThe World’s Leading Transit App
47 Languages
68 Countries
1200+ Cities
47 Languages
67 Countries
1200+ Cities
Early 2013
Mid 2013
End of 2013
60% said : “Not available in my city!”
We added the option to volunteer
End 2013
Users have shown high interest globally
…and sent a ton of data
The world’s most advanced Transit Editor
Early 2014
THEN April 7th, 2014
Medellín - Colombia Population: 2M
FIRST CITY March 25th, 2014
João Pessoa - Brazil Population: 800K
Wheel in Motion
0
300
600
900
1200
Q1-2014 Q2-2014 Q3-2014
1,142
657
381
Moovers growth
Optimized the on-boarding process
15% lift 10% lift
also optimised the 2nd step of the funnel
Respond to invite then register (desktop only) One step registration on mobile
0
35000
70000
105000
140000
Q1-2014 Q2-2014 Q3-2014 Q4-2014 Q1-2015 Q2-2015 Q3-2015 Q4-2015 Q1-2016 Q2-2016 Q3-2016
122,800
74,800
41,20825,877
14,8719,8405,1042,9831,142657381
122K Moovers from 142 countries & 2100 cities
Made it scalable using self management features
Messaging Ranks
Moderation
Local communities were formed
Getting ready for the 2016 Olympics
City of Rio 2016 Olympic Games Official Partner
Budapest Venezia Napoli Tr ieste Buenos Aires S i n g a p o r e S a n t i a g o Bogota Torino Milano Blumenau Salerno Pisa Juiz de Fora Bolonia Porto Alegre Berlin Paris NYC Tel Aviv Los Angeles London Miami Munich Dublin San Francisco Venezia Napoli Trieste Buenos Aires Singapore Santiago Bogota Torino M i l a n o B l u m e n a u Salerno Pisa Juiz de Fora
A new city every
16 Hours
REVOLUTIONIZING LOCAL MOBILITY
© COPYRIGHT 2016 MOOVIT
REVOLUTIONIZING LOCAL MOBILITY