Moovit Growth Case Study / Yovav Meydad

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REVOLUTIONIZING LOCAL MOBILITY © COPYRIGHT 2016 MOOVIT REVOLUTIONIZING LOCAL MOBILITY

Transcript of Moovit Growth Case Study / Yovav Meydad

Page 1: Moovit Growth Case Study / Yovav Meydad

REVOLUTIONIZING LOCAL MOBILITY

© COPYRIGHT 2016 MOOVIT

REVOLUTIONIZING LOCAL MOBILITY

Page 2: Moovit Growth Case Study / Yovav Meydad

Yovav (a.k.a. Jay)

Fun facts: - In past 4 years traveled on 7 different transit types in 20 cities - The drummer of the Moovit band

Who is this person speaking?

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8 Billion People 900 Million Cars

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Time spent on transit daily

Transit takes a big part of our lives

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F(x)GPS Updates Alerts

Trip Plan

Real-Time Data

Mobile Payment

Alerts

Schedule Service Alerts POI

Crowdsourced data

F(x)

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Multi Model - Omni Search for the metro area

Combining Taxi / Carpool / car sharing

Real-Time alerts & delays

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50 Million UsersThe World’s Leading Transit App

47 Languages

68 Countries

1200+ Cities

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47 Languages

67 Countries

1200+ Cities

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Early 2013

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Mid 2013

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End of 2013

60% said : “Not available in my city!”

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We added the option to volunteer

End 2013

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Users have shown high interest globally

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…and sent a ton of data

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The world’s most advanced Transit Editor

Early 2014

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THEN April 7th, 2014

Medellín - Colombia Population: 2M

FIRST CITY March 25th, 2014

João Pessoa - Brazil Population: 800K

Wheel in Motion

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0

300

600

900

1200

Q1-2014 Q2-2014 Q3-2014

1,142

657

381

Moovers growth

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Optimized the on-boarding process

15% lift 10% lift

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also optimised the 2nd step of the funnel

Respond to invite then register (desktop only) One step registration on mobile

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0

35000

70000

105000

140000

Q1-2014 Q2-2014 Q3-2014 Q4-2014 Q1-2015 Q2-2015 Q3-2015 Q4-2015 Q1-2016 Q2-2016 Q3-2016

122,800

74,800

41,20825,877

14,8719,8405,1042,9831,142657381

122K Moovers from 142 countries & 2100 cities

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Made it scalable using self management features

Messaging Ranks

Moderation

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Local communities were formed

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Getting ready for the 2016 Olympics

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City of Rio 2016 Olympic Games Official Partner

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Budapest Venezia Napoli Tr ieste Buenos Aires S i n g a p o r e S a n t i a g o Bogota Torino Milano Blumenau Salerno Pisa Juiz de Fora Bolonia Porto Alegre Berlin Paris NYC Tel Aviv Los Angeles London Miami Munich Dublin San Francisco Venezia Napoli Trieste Buenos Aires Singapore Santiago Bogota Torino M i l a n o B l u m e n a u Salerno Pisa Juiz de Fora

A new city every

16 Hours

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REVOLUTIONIZING LOCAL MOBILITY

© COPYRIGHT 2016 MOOVIT

REVOLUTIONIZING LOCAL MOBILITY