Moosejaw digital strategy
Transcript of Moosejaw digital strategy
Digital Strategy PlanBy Adria Such
Moosejaw Mountaineering
• Specializes in providing clothing and gear needed for outdoor adventures and activities.
• Style, Comfort, Warmth and Safety.
• Product satisfaction guarantees.
• Large customer following• Quirky and humorous
advertising
Target Market
• 16-30 males and females
• Healthy and active lifestyles
• Outdoor lovers• Adventure seekers
Involving the Consumer
• Involve consumers and their stories – “Where has Moosejaw Adventured You?”
• Offer incentives for participation.• Help maintain interaction and online
presence.
Social Media Outlets•Facebook•Twitter•Instagram•Blog•Pinterest
Other Tools & Tactics
• Ad words Campaign
• Landing Pages
• SEO
Mobile Phone Application
• Combine all Moosejaw social media pages into one place on your mobile phone
• Provides store locations
• Seasonal coupons
Key Performance Indicators
• Pay per click that will measure impressions
• Track web spending
• In store purchases
• Surveys with incentives
Campaign Goals
• Increase consumer interaction• More store locations• Brand Awareness • Greater online and social media
presence
Budget Allocation
• Ad Words Campaign • Constant social media maintenance• Creating consistent and relevant content• Creating mobile phone application
Summary
• Moosejaw prepares you for your adventures• Provides quality and style• Interact with and care for their customers
through various forms of social media. • Helps share your real life stories • Provides everything you need in one place
with a mobile phone application• Making your quests in life easier
The End.Thank you!