Moorpark rotary presentation on social media
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Transcript of Moorpark rotary presentation on social media
Social OrganizationsTaking Communication & Collaboration
To New Levels
http://www.nasa.gov/images/content/514556main_41s_explosive_smoke_1024.jpg
“Every time we develop a new enginewe have to blow it up!”
You can’t manage this!
Peter Drucker
But you can facilitate it!
The Network Effect
Identical information evokes different meanings in each of us. It is not what the message does to the audience . . . but what the audience does with the message. . .that really matters.
– Frank Miller
http://informationr.net/ir/8-1/paper140.html
I = 0 (Information has no intrinsic meaning)
How Do We Frame The Issues?
Scott's Primer
Are Any of These Familiar?
So Why Is This So Difficult?
Clayton Christensen &Disruptive Innovation
Jobs-to-be-Done (Christensen)
● What are the high-level jobs-to-be-done?○ Civil War Re-enactment○ Run So Others Can Walk
Jobs-to-be-Done (Christensen)
● What are the current approaches and what pain points result?
Jobs-to-be-Done (Christensen)
● What prevents new solutions from being adopted?
Jobs-to-be-Done (Christensen)
● What value would success create for our organization and those we serve?
Thank YouRick Ladd