Moorefield Marketing Booklet-7mb

7/23/2019 Moorefield Marketing Booklet-7mb

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MOOREFIELD TOWN SQUARE

5.15.2015 LEASING


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TABLE OF CONTEXT

INTRODUC TION PAGE 03

DEMOGRAPHIC INFORMATION PAGE 04

EXISTING CONDITIONS & TRAFFI C COUNTS PAGE 05

CONCEPT DEVELOPMENT PLAN PAGE 09

STREETSCAPE PAGE 13

ARCHITEC TURE PAGE 18

CONTACT INFORMATION PAGE 21


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INTRODUCTION

Mooreeld Town Square is being developed in the heart of Mooreeld Station, one of metro Washington, DCs newest master-planned /

transit oriented communities. The Town Square will feature more than 200,000 square feet of retail, dining, specialty shops, caf zones and

unique amenities that will attract consumers locally and regionally.

Mooreeld Town Square sits in the center of Loudoun County, the wealthiest county in the country. The area offers spectacular

demographics with tremendous spending capacity from its primary consumers. Accessibility to future Metrorail, the superb road network,

and proximity to Dulles International Airport, will make this 6000+ home transit oriented community an ideal location for many retailers andrestaurants.

SullyRoad

Dulles

InternationalAirport

DullesTollRoad

LeeHwy

LeesburgPike

ToWashingtonDC25Miles

3

MILE

RADIUS

DullesGreenway

28

Loun

don

Coun

ty

Pk

wy

M

267

50

7

M

Metro Silver Line


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POPULATION & HOUSEHOLDS

Population: 48,500 108,000

Households: 15,300 36,100

Housing Units

Owner Occupied Units: 12,200 28,200Renter Occupied Units: 3,000 7,800

INCOME

Average Household Income: $168,000 $148,800

AGEMedian Age: 33.8 years old 35.3 years old

homesAverage Home Value: $555,100 $454,100

annual growth rate, 2014 to 2019

PopulationTrade Area 16.53%

HouseholdsTrade Area 16.61 %

DEMOGRAPHIC SNAPSHOT

RADIUS 3 MILES 5 MILES


5/215

SITE

All Roof TopsNights and Weekend M

1MILE

RAD

IUS

3MILERADIUS

BROADLANDS

BRAMBLETON

N

LOUDOUNCOPKWY

Commercial AreaDay Jobs

Commercial AreaDay Jobs

Dulles International Airport22 Million travelers per year

DULLESGREENWAY

EXISTING CONDITIONS & TRAFFIC COUNTS

44,000 AADT

27,000 AADT

AADT: Annual Average Daily Trafc

Future Mooreeld

metro Station


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MOOREFIELD STATION PARCEL PLAN

N

M

FUTURE PUBLICREC CENTER SITE


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DISTRICTS

N

PROPOSED LOCATION FORMOOREFIELD STATION

LoudounCountyParkway

METRO

DISTRICT

TRANSITION

DISTRICT

COMMERCIAL

DISTRICT

PHASE I

230,000 SF

M

Future Spenders

599Town Home Lots

2014

RESIDENTIAL

DISTRICT

PHASE I

600+ MULTIFAMILY

COMMERCIAL

DISTRICT

FUTURE PHASE


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STREET HIERARCHY

N

PRIMARY ROAD

SECONDARY ROAD

TERTIARY ROAD

MULTIFAMILY DEVELOPMENT- PHASE I

COMMERCIAL DEVELOPMENT- PHASE I

PROPOSED LOCATION FOR

MOOREFIELD STATIONM


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RESIDENTIAL AREA:

MULTIFAMILY APARTMENT 600+/-DU

TWO OVER TWOS 74 DU

COMMERCIAL AREA:

RETAIL 172,000 SF

@ 5 SP/1000 SF=860 SP

SIT DOWN RESTAURANT 40,000 SF

@ 10 SP/1000 SF=400 SP

DAY CARE 9,000 SF

@ 3 SP/1000 SF=27 SP

URGENT CARE 10,000 SF

@ 3 SP/1000 SF=30 SP

PARKING:

PARKING REQUIRED: 1,317SP

PARKING PROVIDED: 1,305 SP (SURFACE PARKING)

70 SP (ON-STREET PARKING)

TOTAL: 1,375 SP

CONCEPT DEVELOPMENT PLAN- PHASE I

FUTURE

COMMERCIAL

DEVELOPMENT

LOUDOUNCOUNTYP

ARKWAY

CLAUDEM

OOREAVE

N


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RETAIL/ COMMERCIAL CONCEPT PLAN- PHASE I

N

GROCERY

50,000 SF

URGENT CARE/ Office

10,000 SF

PHARMACY WITH

DRIVE THRU

18,000 SF

BANK WITH

DRIVE THRU

8,000 SF

DAYCARE

9,000 SF

SERVICE

STATION

7K SF

7K SF20K SF

16K SF

14K SF

7K SF

7K SF

5K SF

7K SF 7K SF 9K SF

7K SF 9K SF

257 SP490 SP

490 SP

68 SP

7K SF

7K SF

LOUDOUNCOUNTYP

ARKWAY

CLAUDEMOOREAVE.

FAST FOOD WITH

DRIVE THRU

7,000 SF

WIDE BOARDWALK

ALONG THE LAKE


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MERCHANDIZING PLAN

N

LOUDOUNCOUNTYPARKWAY

CLAUDEMOOREAVE.

DAY CARE

PHARMACY

BANKFAST FOOD

GROCERY

SERVICE

STATION

URGENT

CARE/

OFFICE

SIT DOWN RESTAURANT

PERSONAL AND BUSINESS SERVICE

RETAIL/ MINI ANCHOR

SPECIALTY RETAIL AND CAFE ZONE


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STREETSCAPE


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STREETSCAPE

SHARED SIDEWALK

ENGAGING STOREFRONTS

VARIETY OF PUBLIC OPEN SPACE

OUTDOOR DINING ON SIDEWALK

ENHANCED SIDEWALK DESIGN

PUBLIC SPACE AS PUBLIC USE

PLAZA CREATES A CENTERPIECE

TENANT DRIVEN STOREFRONTS AND SIGNAGE

OUTDOOR SPACES AS A DESTINATION


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MAIN PLAZA

KEY MAP

OUTDOOR CAFE

SEATING

ACTIVE OPEN SPACE,

AND ICE SKATINGRINK

CONNECTION TO THE

BOARDWALK ALONG

THE LAKE

GREEN AREA WITH

BENCHES

DROP OFF AREA

SEPARATED WITH

BOLLARDS

OUTDOOR PATIO

OVERLOOKING

TO THE LAKE AND

BOARDWALK

INTERACTIVE WATER

FEATURE FOR KIDS


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MOOREFIELD TOWN SQUARE

KEY MAP

N

OUTDOOR CAFE

SEATING

SPECIAL PAVEMENT

TREE PITS AND

BENCHES

MOOREFIELD SQUARE

SIGNAGE

GREEN AREA WITH

BENCHES


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SPECIALTY RETAIL/ CAFE ZONE

KEY MAP

N

OUTDOOR CAFE

SEATING

TREE PITS AND

BENCHES

VIA CONNECTION TO

PARKING AREA

WATER FEATURE AND

GREEN

6 WIDE CLEAR

SIDE WALK

SPECIAL PAVEMENT

DROP OFF AREASEPARATED WITH

BOLLARDS


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ARCHITECTURE

KEY MAP

A

B1

C1

B2

C2

B3

C3

BUILDING A BUILDING B1

BUILDING C1

BUILDING B3

BUILDING C3

BUILDING B2

BUILDING C2


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ARCHITECTURE

KEY MAP

D

E

BUILDING D

BUILDING E


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ARCHITECTUREARCHITECTURE

KEY MAP

F

G

H

I

J

BUILDING F

BUILDING G

BUILDING I

BUILDING J

BUILDING H


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MICHAEL MCGREGORp: 703.246.6157

e: [email protected]

ARTHUR MATARAZZO

p: 703.407.7575

e: [email protected]

DANIEL WOODLEYp: 703.277.3484e: [email protected]

CONTACT INFO

Moorefield Marketing Booklet-7mb

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