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State of the Practice in Community Engagement:
Tales from the Field
Walter Jeffery Moore, AICP
Division of Planning
Kentucky Transportation Cabinet, District 3
Tales from the Field
EVERYONE USES TRANSPORTATION! So---who exactly is the “everyone” which we will engage about transportation needs?
Five “I”s of Public Involvement:
Identify-Invite-Inform-Involve-Improve
Who is EVERYONE?
• The concept of Social Justice seeks to ensure all people have access to the public process. In seeking equity in the participation in the process, advocates take steps to ensure traditionally disenfranchised groups are included, particularly when policies & decisions may directly impact them and their future generations.
• These disenfranchised groups include: – Elderly– Minorities– Low-income – Disabled– Low English Proficiency
Tales from the Field: District 3
Tales from the Field: “Just because I am old does not mean I am senile.”
• Traditional “notices”-via mail, media outlets, church/civic newsletters
• Meeting place access & time; Is there transit? Daytime/nighttime?
• Display quality, legibility, and consistency
SENIOR TSUNAMI
• By 2020, 9 million Americans over 65 (US Administration on Aging)
• 40 percent of Americans (65+ in age) have disabilities (American
Community survey)
• 80 percent of Americans (65+) live in rural and suburban communities
(Federal Transit Administration)
Tales from the Field: “I forgot my glasses.”
• Look & Listen for clues.• Personally assist them in understanding
the process and the project.• Use simple to understand text.• Use colors or numbers for Alternatives.• Use “descriptive” visuals.
Tales from the Field: “Hey, Kid, quit bugging me!”
• Coloring Pages; Kid’s “Corner”
• Student Surveyors: – Future user of the
system/project – “Gateway” to busy parents– Classroom visits especially
in rural and “at risk” schools
• Translators: Immigrant/refugee families
Tales from the Field:“Why can’t them people learn to speak American like the rest of us?”
• Translation of documents/displays—lots of pictures and numbers;
• Just not about Language Barriers-- Cultural Understanding; use of community leaders as team members.
• Traditional “notices”-via mail, media outlets, church/civic newsletters
• Meeting place access & time; Is there transit? Daytime/nighttime? Day of week?
• Display quality, legibility, and consistency
Tales from the Field: “Let me introduce myself.”
And when Social Security, Medicare and unemployment benefits are included, nearly half of the nation lived in a household that received a government check.
(Analysis of third-quarter 2010 Census data; Mercatus Center at George Mason University)
Tales from the Field:Know your Audience!
“New Normal” Mix– More older Americans– More ethnic diversity– More Medicaid recipients– More congestion– More expensive energy– More global competition– Less resources
Whether you are engaging a poor minority neighborhood, an isolated rural community of farmers, or an enclave of overscheduled middle class families, tailor your engagement activities to fit their needs.
The exact definition of the "new normal" is in flux, but we can say unequivocally that the mentality of "if it isn't broken, why fix it?" proved suicidal. Assume that your business model is broken somewhere and you have just not noticed yet.
Article Source: http://EzineArticles.com/4223996
THANKS!
Jeff Moore, AICP
Division of Planning
Kentucky Transportation Cabinet
District 3
Phone: 270.746.7898