Mooga - Concept !!
-
Upload
iken-solutions-web-space- -
Category
Business
-
view
1.729 -
download
0
description
Transcript of Mooga - Concept !!
![Page 1: Mooga - Concept !!](https://reader033.fdocuments.in/reader033/viewer/2022051610/54898b16b47959050d8b5a0f/html5/thumbnails/1.jpg)
THEMOBILECONTENTREVOLUTION“ContentisnottheKing,contexis”
![Page 2: Mooga - Concept !!](https://reader033.fdocuments.in/reader033/viewer/2022051610/54898b16b47959050d8b5a0f/html5/thumbnails/2.jpg)
![Page 3: Mooga - Concept !!](https://reader033.fdocuments.in/reader033/viewer/2022051610/54898b16b47959050d8b5a0f/html5/thumbnails/3.jpg)
BeyonceSong
Operatorsselectthe“ho:est”andlatestcontenttobemarketedtoconsumers
Thebestsellersofeachperiodareprofitable,sotherefore“safe”
ConsumersareconstantlyupdatedwithnewcontentasoperatorsconHnuouslyreinventtheirporJolios
Nolonger“popular”=Nolongerrelevantorprofitable
CurrentMocoScenario
![Page 4: Mooga - Concept !!](https://reader033.fdocuments.in/reader033/viewer/2022051610/54898b16b47959050d8b5a0f/html5/thumbnails/4.jpg)
CurrentMocoScenario
BeyonceSong
6MonthsLaterBeyonceSong 1YearLater
BeyonceSong
![Page 5: Mooga - Concept !!](https://reader033.fdocuments.in/reader033/viewer/2022051610/54898b16b47959050d8b5a0f/html5/thumbnails/5.jpg)
MoconomicsofMooga
NEWBeyonceSong
1YearLaterBeyonceSong
6MonthsLaterBeyonceSong
![Page 6: Mooga - Concept !!](https://reader033.fdocuments.in/reader033/viewer/2022051610/54898b16b47959050d8b5a0f/html5/thumbnails/6.jpg)
MoconomicsofMooga
BlackEyePeasSongs
SpidermanIClips
BeatlesOldies
StarWars
2005SpringFashionClip
20,000 80,000andongoing
FergieSongs
Elvis’sHits
SpidermanIII
![Page 7: Mooga - Concept !!](https://reader033.fdocuments.in/reader033/viewer/2022051610/54898b16b47959050d8b5a0f/html5/thumbnails/7.jpg)
MoconomicsofMooga(Indian)
Dhoom2DhoomClips
ARRehmanHits
KalHoNaHo
2006LamkeIndiaFashionWeekClip
20,000 80,000andongoing
HimeshReshammiyaSongs
Lata’sHits
KingfisherCalendar2007
![Page 8: Mooga - Concept !!](https://reader033.fdocuments.in/reader033/viewer/2022051610/54898b16b47959050d8b5a0f/html5/thumbnails/8.jpg)
• Amazon:ane‐commercewebsitesellingbooks,music,movies,etc
– QuarterofAmazon’sbooksalescomefromoutsideitstop130,000Htles
• Rhapsody:aonlinemusicstreamingservice
– Top400,000tracksofRhapsody’s750,000songsarestreamedatleastonceamonth
• NeYlix:anonlinevideorentalbusinessintheUS– 100,000Bollywoodmoviesarerentedouteverymonthalone.7rentalsamonthonanaverage,threeHmesashighasBrickandMortarstores
• Google:aninternetsearchengine– NicheadverHsersprovideGoogleover60%oftheirAdWordsrevenues
The“LongTail”ofDigitalBusiness
Whatpercentageofthetop10,000Htlesinanyonlinemediastore(NeJlix,iTunes,Amazonoranyother)willrentorsellatleastonceamonth?
![Page 9: Mooga - Concept !!](https://reader033.fdocuments.in/reader033/viewer/2022051610/54898b16b47959050d8b5a0f/html5/thumbnails/9.jpg)
MoconomicsofMooga
• PersonalizedsubscriberstorefrontsleadtoinfinitemobileshelfspaceandHme
• IncenHve‐basedsubscriberself‐distribuHonallowsforspreadofmobilecontentandeasiercontentdiscoveryacrossusers
• RecommendaHonengineandsubscriberanalyHcsallowstheformaHonof“nichemarkets”acrossthecontentuniverse
![Page 10: Mooga - Concept !!](https://reader033.fdocuments.in/reader033/viewer/2022051610/54898b16b47959050d8b5a0f/html5/thumbnails/10.jpg)
AskYourself!
• HowmanyexisHngsubscribersencounterfrustraaonandinabilitytofindwhattheyarelookingfor?Howmanydonotreturnforthesamereasons?
• Ifacustomerisgivenwhattheywant,whentheywantandrapidly;willtheykeepcomingbackandstayconnectedlonger?
• Isyourunderstandingofmainstreamcontentactuallymassmarketcontent?
• AreyougeengongoingprofitabilityanddownloadacHvityfromyourWHOLEcontentporJolio?
• AreyougivingyoursubscriberswhatyouTHINKtheywant….Orisitbasedontheirindividualtastes?
• AreyouREALLYlisteningtowhatyoursubscribersbuyinghabitsaretellingyou?
![Page 11: Mooga - Concept !!](https://reader033.fdocuments.in/reader033/viewer/2022051610/54898b16b47959050d8b5a0f/html5/thumbnails/11.jpg)
![Page 12: Mooga - Concept !!](https://reader033.fdocuments.in/reader033/viewer/2022051610/54898b16b47959050d8b5a0f/html5/thumbnails/12.jpg)
MOOGA–InfiniteMoCo
MOOGAinshortis
• Isaviral,selflearningmobileentertainmentecosystemwhichusesarHficialintelligencetechniques
• AcHvelypromotestheviralspreadingofcontent.Recommend,Refer&Reward
• abilitytointegrateintelligentmobilemarkeHngandadverHsementsbasedonmobilecontentandusers
• Isaself‐adapHngtechnologyservice
![Page 13: Mooga - Concept !!](https://reader033.fdocuments.in/reader033/viewer/2022051610/54898b16b47959050d8b5a0f/html5/thumbnails/13.jpg)
IntelligentVAS
• AllowsanintegratedcustomerfacingapproachonSMS,WAP,IVR,USSD,On‐deviceportals,etc.
• SeamlessintegraHonwithmulHplemobilecontentandserviceplaJorm
• CommoncontextualframeworkforAItouseacrossmulHplemobilecontentdeliverysystems
![Page 14: Mooga - Concept !!](https://reader033.fdocuments.in/reader033/viewer/2022051610/54898b16b47959050d8b5a0f/html5/thumbnails/14.jpg)
• RESHAPE–Awholenewmobileworld– reshapesandpersonalizesthesubscriberstorefrontsonmobileforusers
• REMEMBER–yourpersonalmobilefriendandbutler– AIrememberswhatyoulikeanddislike
• RECOMMEND–Intelligentlyknowsyourlikesanddislikes– detailedprofilingtoensurethattheuserisenjoyingthemomentsandexperienceonmobile
• REFERRAL–SharetheinformaHon– allowstheusertosharetheirfindingswiththeirnetworks
• REWARD–SetoffthemulHpliereffect– Letyoursubscribersbeyoursalesagentsandhelptosellonthenetwork
Hello,Mooga!
![Page 15: Mooga - Concept !!](https://reader033.fdocuments.in/reader033/viewer/2022051610/54898b16b47959050d8b5a0f/html5/thumbnails/15.jpg)
TheModules
![Page 16: Mooga - Concept !!](https://reader033.fdocuments.in/reader033/viewer/2022051610/54898b16b47959050d8b5a0f/html5/thumbnails/16.jpg)
ViralDistribuaonandReward
IncenHvedrivensubscriberdistribuHonisaposiHvesumgameforoperators
![Page 17: Mooga - Concept !!](https://reader033.fdocuments.in/reader033/viewer/2022051610/54898b16b47959050d8b5a0f/html5/thumbnails/17.jpg)
IntelligentAdsandPremiumPortals
TheadisintelligentlyselectedbytheAIastheuserhasapreferenceforHollywoodmovies.ClickingontheadwillbringtheusetorelevantWAPpage
![Page 18: Mooga - Concept !!](https://reader033.fdocuments.in/reader033/viewer/2022051610/54898b16b47959050d8b5a0f/html5/thumbnails/18.jpg)
MoogaSearch
• IfyouarerelyingononeoftwolifelinestoansweranyquesHononKBC,whichisstaHsHcallybe:ertouse?Phoneafriend?Asktheaudience?
• Wisdomofcrowdsstates–WhymanyaresmarterthanafewandhowtheircollecHveacHons(“wisdom”)leadstotheopHmalsoluHon
• WhatifausersearchesforCricket?Bollywood?WhatisthemostopHmalresult?
• WisdomofcrowdsisalsopartoftheMoogaDNA
![Page 19: Mooga - Concept !!](https://reader033.fdocuments.in/reader033/viewer/2022051610/54898b16b47959050d8b5a0f/html5/thumbnails/19.jpg)
![Page 20: Mooga - Concept !!](https://reader033.fdocuments.in/reader033/viewer/2022051610/54898b16b47959050d8b5a0f/html5/thumbnails/20.jpg)
• GiveyourcustomersaccesstoEVERYTHING,andhelpyourcustomersfindit
• GivecustomersINFINITECHOICEandtheywillmakeinfinitechoices
• EachcustomerisanINDIVIDUALwithindividualtastes.Givecustomerswhattheywant
notwhatyouthinktheyneed.
• AllowyourcustomerstodistributecontentandprovideincenHvestoallowrapiduptake
ofcontentdownloadsandincreasetheuserbase
• MakeMocomassmarketnotmainstreammarket.AllcontentWILLsell.
Operators:TheNewSupermarkets!
![Page 21: Mooga - Concept !!](https://reader033.fdocuments.in/reader033/viewer/2022051610/54898b16b47959050d8b5a0f/html5/thumbnails/21.jpg)
Currentscenario
• PromoteMYcontent• Givemehigherrevenueshares
• BeapipeandsellMYproducts
Doyouwanttobeapipe?
• YOURcustomers• YOURinfrastructure
• YOURbillingplaJorms
• YOURcustomerspurchasethecontentwhichinturnpaystheContentProviders
ContentProviders Operators
TakeControl
![Page 22: Mooga - Concept !!](https://reader033.fdocuments.in/reader033/viewer/2022051610/54898b16b47959050d8b5a0f/html5/thumbnails/22.jpg)
• Contextisking,notcontent
• Ifusersfindeverythingonportal,willtheygooffportal?
• Off‐portalisnotforcontent,butcommerce
• Searchisnotenough,itjustmakesyouapipefaster!
• YOUarethecenterpieceofaneverexpandingmobilemediauniverse‐content,
adverHsementsandcommerce
TheMoogaImplicaaons
![Page 23: Mooga - Concept !!](https://reader033.fdocuments.in/reader033/viewer/2022051610/54898b16b47959050d8b5a0f/html5/thumbnails/23.jpg)
But I don’t LIKE fish!
Things are not always as they seem..
![Page 24: Mooga - Concept !!](https://reader033.fdocuments.in/reader033/viewer/2022051610/54898b16b47959050d8b5a0f/html5/thumbnails/24.jpg)
MOOGAisarevoluHonaryproduct,whichaddressesallthe“painpoints”oftoday’s
mobilecontentmarket.Theself‐adapHng technology iniHaHvecreatessubstanaal
advantagesfortheoperators&serviceprovidersbyradicallyshioingthedynamics
ofthecontentmarketplace.
Operatorswillseeincreaseindata,contentandVASrevenuethroughhigherusage
of an integrated subscriber storefront approach. Thiswill generatehigher ARPU.
We strongly believe that improved user experience will build customer loyalty,
reduceschurn,communitybonding,sharingandrealizingthepotenaal inmobile
adverasing and markeHng through a consistent, intelligent and self‐learning
plaJorm
MOOGA–Thenewwave
![Page 25: Mooga - Concept !!](https://reader033.fdocuments.in/reader033/viewer/2022051610/54898b16b47959050d8b5a0f/html5/thumbnails/25.jpg)
![Page 26: Mooga - Concept !!](https://reader033.fdocuments.in/reader033/viewer/2022051610/54898b16b47959050d8b5a0f/html5/thumbnails/26.jpg)
• Cellentisamobiledataservicecompanyfocusingontheglobalwirelessdata
valuechain
• Foundedin2002,teamof70+insales,markeHng,telecomandsooware
professionals
• AcHviHesincludemessaging,contentdistribuHon,contentfactoryservices,
contentdeliveryplaJormsandotherinnovaHvemobilevalueaddedservices
• HeadquarteredinBombay,IndiawithdirectofficesinSingapore,Cairo,Antwerp
andDelhi
• AstrategicstakeiniKenSoluHons,acompanyspecializingonhybridArHficial
IntelligenceandtheirbusinessapplicaHons
AboutCellent
![Page 27: Mooga - Concept !!](https://reader033.fdocuments.in/reader033/viewer/2022051610/54898b16b47959050d8b5a0f/html5/thumbnails/27.jpg)
• AnIndianInsHtuteofTechnology(IIT)Bombayincubatedcompanybasedon
researchonHybridArHficialIntelligence
• Coreproduct:iKenStudioisadevelopmentalframeworkwhichallowsan
integratedapproachtomulHplearHficialintelligencetechniques
• CoreexperHseinarHficialintelligencetechnologies,frameworksandAI
modelingforbusinessapplicaHons
• www.ikensoluHons.com
• www.iitb.ac.in
AboutiKenSoluaons