Shave’sColour Collection III

And how to use them in your home

Moodboards to kickstart your next project

new colours for every room in the house

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www.shavepaints.co.za

Stacy McArdleDècor Supervisor

Lulama NtentesaMarketing Manager

Ntokozo NzuzaGraphic/Layout Designer

Shave’s Marketing Department

This latest Style Guide is a compilation of the latest colour, wallcovering, fabric and home décor trends which we hope will inspire and guide you when you embark on your next bit of home decorating.From dusty pinks to fragmented geometrics or a touch of the wild, the latest offerings give us a wonderfully dazzling breadth of looks. And throughout we see the love of metallics continue unabated. Certainly something for everyone. While we love to inspire, we also aim to provide our customers with sound advice and the tools to ensure a successful decorating or paint project. Finding the right colour, knowing where to use it and how avoid costly mistakes are topics all addressed by this Style Guide. Our updated and unique Shave Colour Collection, tips on choosing colour as well as an article on the tricky relationship between lighting and colour, are all explored in this issue to help you find the most successful colours for your purpose and project.

COLOURTRENDS

Home and Fashion trends find themselves on this roller coaster of ideas. So to what extent do we need, even want, to follow these

trends? That’s an entirely personal choice for individuals and the task for us at Shave’s is to pick through the trends and influences, try and make some sense of the overload of information, and hopefully identify core elements for our customers.

Candice Olsen, world renowned Interior Designer and TV host of Divine Design gives great advice in this regard:

To stay on trend but not redecorate every six months is pretty basic. You need to design a home you love that looks great and works well for your lifestyle, and then make small, gradual changes with some of the right trends, some of the time. Here is what I mean by this:Often big new trends are discussed in January of the new year; a lot of the time they have to do with the latest and greatest colours, or styles of furniture, patterns, fabrics, etc.

But you don’t need to buy new furniture or repaint every time a new trend rolls into town. Instead, my advice is that it’s a whole lot easier to keep large “investment pieces” for the long term, and small accessories in

the short term. You can add in trendy colours and styles in small doses every once in a while. Think about changing small things like pillows, accessories, blankets, lampshades, artwork or even new rugs every so often, but not the big things like sofas and dining room tables.

Trends in design really do come and go quickly, so it’s always best to start small.For example, if there is a hot new colour you’re dying to try, please give it a little time first. Don’t run out and paint your entire house in it. Start with a pillow or a vase, something small you can easily change back or swap out before you make a major change like paint.

If you really do love a trendy colour or style, just try to live with seeing the trend for a while before you commit. To help you do this, try cutting out an inspiration picture from a magazine or a catalogue of a room in the colour or style you love, and if you still are thinking it’s right for you after a few months then go for it. And even then when I say go for it, I mean paint one wall or one room, not your whole house.

Wise advice, we couldnt have said it better. By following these useful guidelines you will avoid costly mistakes.

We live in the era of the ‘next big thing’ and an almost instant transmission of ideas as to what is hot, hip and happening.

Discover it!The new Colour of the year Steel Symphony 2 and the fresh matching colour palette 2017 brought to you by the Global Aesthetic Centre at www.dulux.co.za

Colour of the Year 2017

Steel Symphony 2

Dulux has transitioned from its love affair with warm metallics, leaving behind Copper Blush of 2015 and Monarch Gold of 2016, presenting us with Steel

Symphony 2 as it’s 2017 Colour of the Year.A versatile blue that encapsulates the mood of the moment. It is the colour of every day: the colour of the sky and sea, the colour we love to wear.It certainly is a beautiful, timeless and versatile grey blue that takes on different characteristics depending on how it is used. It certainly works well with the metallic accents of previous years. As with previous colour palettes, don’t be limited by time and place as all these colours can be blended together beautifully.

Copper BlushColour of the year 2015

MONARCH GOLDColour of the year 2016

We explore the home and colour trends of two of SA’s dominant manufacturers, Dulux and Plascon, in addition to the influential Pantone Colour Institute.Be inspired by their unique colours and how these are incorporated in the past, present and future.

COLOUR&BEYOND

Since 2000, the Pantone Colour Institute has been selecting a colour of the year to reflect, in colour the mood of the time.In 2016, Pantone decided that the blending of 2 shades best represented the colour mood of the time: Rose Quartz and Serenity Blue.

As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.The prevalent combination of Rose Quartz and Serenity also challenges traditional perceptions of color association and coincides with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using colour as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes.

We look forward with great anticipation to Pantone’s 2017 colour which will only be released in the new year.

ROSE QUARTZ13-1520

SERENITY15-3919

For 2016, Plascon was strongly influenced by the Rio Olympics choosing Atlantic Beach as its colour of the year. An intense blue inspired by the coastal energy of the city. Moving away from this stimulating and refreshing colour in 2017, Plascon has identified an easy-to-use, earthy neutral, “In the mood.” It works beautifully in any space and pairs well with other colours.

COLOUR&BEYOND

Colour of the year 2017“IN THE MOOD 06-E2-3”Colour of the year 2016

Atlantic Beach B5-B1-1

Colour is by no means a visually static element. In addition to other variables, it changes depending on the light source one views it under. Welcome to the world of metamerism: the phenomenon that occurs when colours exhibit their chameleon-like nature.

LIGHTONCOLOUR

Three metrics, or standards of measurements, are used to understand how a lamp’s light will affect the colour of objects within any given space.

These metrics are:a) Spectral Power Distribution - Shows the visible light spectrum and the light’s wavelength composition;

b) Colour Temperature - The color appearance of the lamp and the light it produces. Colour temperature is measured on the Kelvin scale (K);

c) Colour Rendering - A rating on the Colour Rendering Index (CRI) that ranges from 0-100. It describes how a light source makes an object’s colour appear before the human eye. It also takes into account the subtlety of variations in color shades. The greater the Colour Rendering Index, the better its colour rendering ability proves to be.In the Southern hemisphere, North facing rooms receive direct sunlight and under it warm and saturated colours appear vivid, lively and bright. Cool colours on the other hand appear crisp, sharp and fresh.

Indirect light most common in south facing rooms is less intense, casts fewer shadows and is evenly distributed. This indirect light takes on a bluer undertone, giving cool hues an ever cooler quality, whilst intense colours typically take on a somewhat dull and sombre look and feel. By opting for soft neutrals, infused with warm undertones and incorporating light reflective décor accessories such as mirrors, glass and even glossy tiles, light can successfully be reflected back into the room, creating a more lively and light-filled environment.

When it comes to artificial light sources, the ‘colour temperature’ of light is what essentially affects the perceptible surface colour. Colour temperature can

either enhance or distort the appearance of any given hue.

Various lights used in homes. It is interesting to note the following effects.Firstly: Incandescent/tungsten lighting used in most home settings has a reddish/orange/yellow undertone that typically adds a warm, golden glow to warm hues, creams, off-whites and neutral beiges. This warmth is considered cosy and is often associated with the intimacy, comfort and charm of fires and candlelight. Incandescent light however dulls and murks cooler colours, giving blues, violets, greens and blue-greens a brownish undertone. If one however insists on painting blue under incandescent light sources, selecting a blue that is toned with red could counteract this metameric effect.

Secondly: Fluorescent light is blue tinged, reduces shadow effects, flattens texture and makes cool colours appear even cooler. When paired with warm hues, fluorescent lighting has the tendency to make these colours look somewhat muddy.

Thirdly: Halogen lighting or “white light” is the most accurate light source to view colour under as it has the closest approximation to natural daylight. It offers excellent colour rendition and is best used as accent lighting. Its whiter light output gives colours a sharper and crisper definition.

Lastly: LED (Light-Emitting Diode) and neon lights are predominantly used for colour-lighting effects within numerous interior settings.

It is of paramount importance to always brush out paint samples, and observe how well suited the chosen colours are, under the influence of both natural and artificial lighting sources within the architectonic environment.

Shave’s Style Guide: Colour Editorial ContributionHelen Gurura - Dekade Paints Exclusive Marketing Manager, Architectural Colour Specifications Consultant and Vice President of the International Association of Colour Consultants and Designers (IACC)

Water-Based Velvaglois a premium quality, satin-sheen finish, non-drip, water based enamel for interior and exterior application. Quick drying and Low odour.

Cashmere is a premium quality, interior paint with a stylish absolute plush matt finish formulated to hide imperfections for a long lasting matt finish.

Super Acrylic Polvin for walls & ceilings is a superior-quality paint for interior and exterior use. This highly durable paint applies easily and dries to a smooth matt finish that is easy to clean with great scrubability.

Double Velvet is a low odour, premium quality, interior velvet sheen wall coating that is highly washable and stain resistant.

Wall & All is a Multi-surface exterior paint with low sheen finish formulated for exceptional durability and washability keeping your walls looking beautiful for years.

We not only specialise in paint but we have the widest range of local & imported wallpaper and a lovely selection of decor & accent pieces for your home at affordable prices.

The unique Shave Colour Collection was created to take the hard work out of home decorating by researching, selecting and combining all the

colour choices and trends out there into a collection of 48 tried and tested colours that will transform your home.Taken from a variety of sources, trends and influences, as well as the clearly established favourites of our customers, we are proud to release the third in our series of unique colour collections in 2017.

The 48 colours that make up the Collection have been grouped into palettes as to assist you in how best and

in what situations to use the colours, but this is in no means an attempt to restrict or limit how you choose to use the colours. All the colours sit well in their palettes but work equally well across palettes.

These palettes are Interior, Exterior, Kids, On Trend and Your Favourites.It is impossible to be universal or prescriptive when it comes to harnessing the transformative power of colour but we are confident our new Collection will be as well received as its predecessors as a useful tool for the homeowner, decorator, artist, designer or craft person who loves colour as much as we do.

An easy to use selection of colours that range from reliable neutrals to rich greens, a warm brown and characterful grey. The addition of a deep blue results in a versatile palette to use throughout your home.

INT 1 - Cottonfield

INT 5 - Stucco White

INT 2 - Bailey

INT 6 - Trinidad

INT 3 - Hazelnut

INT 7 - Figleaf

INT 4 - Midnight Blue

INT 8 - Lighthouse

From grey tones and nature’s green to everyone’s favourite neutrals, this earthy palette offers a lovely range and depth within the family of neutrals suited to our South African landscape.

COLOURCOLLECTION3

Ranging from earthy colours to cool blues and rich jewel tones this palette is perfectly aligned with current decorating trends around the world but with the South African homeowner in mind.

OT-1 New Gold

OT-2 Green Apple

OT-3 Forest Floor

OT-4 Black Earth

OT-5 Cafe au Lait

OT-6 Nouveau Blue

OT-7 Ultra Blue

OT-8 Pacific Paradise

OT-9 Angelina

OT-10 Canterbury Bell

OT-11 Plum Splendor

OT-12 Terra Rose

EXT 1 - Raw Silk EXT 2 - Beach Sand EXT 3 - Sugar Mill EXT 4 - Antelope

EXT 5 - Tusk EXT 6 - Bushveld EXT 7 - Cornerstone EXT 8 - Shadow

COLOURCOLLECTION3

A selection of bright and bold colours, as well as updated pastels combined to provide a versatile palette. Decorating a nursery, a teen space, or for anyone in between, has never been easier and more fun.

KD-12 Astro Green

KD-2 Lemon Chiffon

KD-1 Ice Cream

KD-3 Danielle

KD-5 Sky Blue

KD-4 Macaroon

KD-6 Valley View

KD-7 Blue Blood

KD-8 Fireball

KD-9 Yellow Rose

KD-10 Oros

KD-11 Tropical Blossom

Drawing together the most favoured colours from our previous collection, this is a palette that will stand the test of time. Easy to use colours that can stand alone in any decorating scheme, or added to other more intense colours.

YF-1 Urban Light YF-2 Lattice YF-3 Maltabela YF-4 Cape Velvet

YF-5 Duck Egg YF-6 Lucerne YF-7 Mr Grey YF-8 Stormy Sky

All items used can be found in Shave’s decor stores.

MOODBOARDS

This can be done on large poster boards or on a large area of a wall. Going beyond your comfort zone often has the most suprisingly pleasing result: consider strong vivid colours , or soft, deep neutrals like a chocolate brown or olive green as accent colours. Have a look at some of the gorgeous colours in our Interior palette of the new Shave Colour Collection.

Of course, it’s a great place to start and wonderful ideas abound in magazines and decor blogs. Between the lighting, shadows, photo editing, printing process and screen resolutions the colour, when matched to the picture or screen, won’t look the same in reality. That is why we recommend a tester pot.

It helps to understand colour terminology-Hue is what we call a colour. So, a red is the hue; blue is the hue-The value of the hue is how dark or light it is-Saturation refers to how dominant the hue is. So as you go from red to pink, the red hue becomes less dominant.Our advise is not to choose a colour that’s overly bright or saturated. For example, a bright cobalt blue can look great as a ceramic lamp because it has a sheen to it but when you put that same colour on the wall you may be in for a shock.

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The main reason we have introduced lighting tables at some of our stores. For more information on the important relationship between light and colour read the article on page 6-7 of this Style Guide.To summarise:-Natural daylight shows the truest colour;-Incandescent lighting brings out warm tones and yellow;-Fluroscent lighting casts a sharp blue tone.So, a strong colour may be too bright and overpowering when used on all walls or next to a large window but could be effective when used as an accent wall with indirect light.

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Not sure how to put your colours together? Then the 60/30/10 use of colour is a good rule of thumb. Harness the transformative power of paint to create interiors that are balanced and beautifully liveable.

60%

30%

10%

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60% is your dominant colour | 30% is a secondary colour | 10% is for accents

TOPTIPS