British Classics/ Afternoon Tea

Theme; will take inspiration from British culture and the idea of a vintage style afternoon tea. Looking into past jubilee celebrations where families and communities are brought together to have street parties and celebrations; and from his research I will be able to incorporate some of these ideas into the photography to give it a distinct style.

Recipes; incorporating small snacks, finger

food and picnic foods that are both sweet and

savoury. That can be suitable for any ages

from young to old and can be used created for

a number of reasons from lunches, picnics or for on the go. Examples

of some recipes sourced from the internet include;

“Triple cheese & onion muffins; Savoury fluffy cakes packed with cheddar, Parmesan, chives, spring onion and cream cheese - delicious fresh from the oven.”

“Summer potato salad; Make the most of Jersey Royals in this fresh and crunchy side with buttermilk dressing, radishes and cress”

“Cucumber & herb triple-deckers; Traditional cucumber sandwiches on brown bread are given a facelift with mint and chive cream cheese.”

“Cheese & chive coleslaw; Homemade coleslaw makes the perfect accompaniment to a picnic feast, delicious served with crusty rolls and ham.”

Images; the images for this style of recipe cards will be created by our own photography work, they will display the finished product of what the food looks like when completed which helps give the reader an idea of the sort of thing it will look like and whether it is suitable for them. The photography will be mainly of the food but there could also be some props involved to incorporate it with the theme, whether this is because it is set within a kitchen, and using old china pots, bunting and floral displays.

Audience; my primary target market that these recipe cards will be aimed at is the older generation because they will have more time on there hands and are more likely to have time to make some of these products which may also use some upmarket ingredients at might need to be specially made, my secondary market would look to targeting the family market, as it will be appropriate for them on days out and the holiday season, but might not be used on a regular basis because of the time and money that needs to go into some of these recipes and might not be suitable for younger children because of there particular tastes .

Design; the layout and format of these 8 recipe cards will have a very simplistic and sophisticated look to it to suit the older generation, with classic handwritten font and using a pastel colour scheme and using colours such as; pinks, blues, greens, oranges and yellows. These colours will suit the summery foods and time of year that these cards will be aimed and used for. These colour tones also have no real reference and are suitable for both the male and female market. the layout for the text and images will be as follows, one large image that spans across the whole front page to give readers an accurate idea of what they are making. There will also be a smaller version f the same image of the back of the recipe card which will help to split the text up, and is more convenient for the reader to have a photograph on both sides.

Production methods; these methods include making the card laminated which means hat the card is more durable, and hard wearing as been able to wipe these over make them suitable for the kitchen environment. To make the recipe card fit more within the theme I would look to incorporating and using embossing around the title of each recipe card to make it look more high class and elegant to suit its target market of the older generation.

Quick meals made easy for busy students

Theme; the theme for these recipe cards will take inspiration from foods from different countries and taking inspiration from some of there traditional meals, as well as trying to make these as healthy as possible because as busy working student ready meals and takeaways are seen as quick alternatives which is something that would change with these recipe cards! To incorporating this theme into my recipe cards will be key, which I will try and achieve by using the colour schemes from that flag from that country and involving objects that will represent that country, example could be from Spanish, Italian, British, Chinese and Indian food.

Audience; these recipe cards are primarily aimed at those busy students either and university, college or in full time work, which can find it challenging to make good food on a budget which is something I aim to create, using ingredients that have value for money or that can last for many servings. It is also key for these recipe cards to involve foods that are both tasty and are nutriuos. As well as this targeting students it will work well for those family’s living on a budget , and the fact that many parents might work long hours so something that is quick and simple to do whether it is the parent or child.

Recipes; all recipes for these cards will involve savoury recipes from around the world go give the reader variety and change to there very simple diet. Some examples of these recipes is;

“Japanese tofu noodle bowl This healthy soup is full of fresh spring flavours and makes a sophisticated vegetarian meal for guests” “Tex-Mex burrito

A speedy vegetarian dish - ideal as a last-minute, midweek supper”

“Vegetable Thai red curry Turn sinful curry into a favourite supper once more, with clever ideas on how to cut the fat content”

“Tomato & basil sauce Save time and money with this simple and tasty sauce, great with pasta, meat or fish”

Design; these recipes cards will have a similar layout to my first idea where by there will be a large main image cover the whole front page of the recipe card, with a large banner across the top to state the recipe. The types of fonts which I will include will be in a sans serif font to make it easy and clear to understand. The colour schemes for this style of card will use primary colours that will help to make the page stand out and attract the younger end of the market, I could also look at include some neon colour to the colour palette to represent the vibrant and bright colours of student life. These colours will then be appropriate for both the male and female market. These cards will also include helpful tips and guidance, as well as other opinion of things to try with the recipe which will work well for students as they can easily change the seasonings and flavour, to make a slight difference which will be found on the back of the recipe card.

Production Methods; these recipe cards will be printed onto A5 sized paper as this is common with vegetarian recipe cards. Using “As a general rule we give strong preference to recycled paper and vegetable inks. We tend to use 350gsm paper stock as this is quite stiff and similar to the thickness of a good type of card. We print the recipe cards on 100% recycled, FSC approved stock” these recipe cards will then be laminated to help prevent damage, and make it more durable as it is splash back. These cards will be editing and designed on the computer using Photoshop to allow me to edit the photographs to a high standard ready to be used in reality, for customers.

Image; the images for these recipe cards will also include images created by photography's taken mainly of the food products that have been created within these photographs I will also try and include objects and colours related to that country of food I have chosen so that it fits well with my theme. There is most likely to be the same image used twice one on larger image on the front and then a smaller image on the back if the card which shows this food and makes it easier for the reader to see the recipe and a picture of the food on the same page.

Banana Split Pancakes for Picky Eaters; When the kids are driving you bananas, promise them these banana pancakes with chocolately Nutella—they'll stop monkeying around immediately!

Food made easy for children to get involved with

Images; These recipe cards may also include mixed media when it comes to putting the different elements together to make these cards look more creative, messy and child, and so this mixed media element could be used within the titling of each recipe card .However, the main way I will create my images will be through photography to capture the main image of what the final product will look like , as well as the main image the recipe card will give the reader a step by step guide in photographs to for the younger readers as it is easier for them to visualise the instructions these image will be created either by photograph or could be hand drawn to represent each instruction.

Theme; From a young age children like to learn and do new things, so creating recipes that both parent and child can do together is a fun and interactive way for then to learn and develop there skills and get them tasting and touching new things, and so because this is suited for a the younger generation there will be a mascot to form part of the theme and will be used throughout the 8 recipe cards. The theme will also come from the colour palette that I decide to choose which will be primary colours that children can refer to while cooking, learning new food ingredients, textures and colours.

Design; The colours for this type of recipe card would use bright colour scheme following the main primary colours which will help to make it eye catching and stand out and for younger children they will be able to pick out these key colours whether this is in ingredients. when it comes to the presentation it could be made to look like it is written on lined paper which would help make it topical and appropriate. There will also be a mascot seen on both sides of the recipe card alongside a speech bubble giving the children something to follow through the recipe these speech bubbles could be full of tips, safety instructions or serving , timings and difficulty.

Recipes; before deciding on recipes I will need to make sure that they are both suitable for parent and children, looking into how challenging these recipes will be and the language that we will use when it comes to putting a method together, so something I could look into doing could be including how difficult it is and the age that the child could be to create the food. These recipe cards would be suitable for both the summer and winter months, with products such as ice lollies make from fruit, and different cakes and biscuits decorated in different ingredients and shapes. Some examples of such recipes include;

Audience; theses recipe cards will be there to target the younger generation and the family market as these recipes are things that both generations can do together, with interaction with both parent and child. It will benefits the child because they are learning and developing there skills when it come to cooking and domestic work. For younger children it will also give them the chance to familiarise with different colours, textures and ingredients. All these types of these things will be given guidence by some of the helpdful hints and tips that will be found on the recipe card and suit that younger demographic, using approiraite lanuage when it comes to writing out the reicpes, the colours used and the layout for this too.

Production methods; when producing my recipe cards , I will look to make them as practical as possible while in the kitchen environment because of both children and parents working together , to laminating these cards will mean they are wipe clean and durable within the kitchen. These cards two will be printed onto A5 size paper making it practical within the working environment and will be an appropriate size to fill with information with no white spaces but as well not to cluttered and will also use font that both adults and children will be able to read

Fruity Tofu Smoothie Place apple juice, yogurt, tofu, berries, banana, and honey in a blender. Cover and process until well blended.While the blender is still running, drop ice cubes into the blender one at a time (through the hole in the lid) until smooth.Pour the smoothies into tall glasses.