CREATIVE CONCEPT

Lancôme have aimed to target two main types of women. The first are the older women that still seek to look young and maintain their looks and skin to look as young as possible. This is why all their skin care products are expensive and most older women find them very effective.

The second type of women they aim to target are the younger and wealthier women who seek high quality make-up that ideally is worth the luxury product they’re paying and makes a whole difference to the appearance of their face.

Audience Research

IMAGERY Imagery is a way of describing something symbolically, using words to create an image in the viewer’s head.

The imagery this advert will convey is that it gives the audience the idea that women are classy and sophisticated and adding a luxury smell to them makes them even more attractive to the opposite sex (men). This appeals to them and the smell of the woman itself it what interests men. In this advert rather than the woman spraying herself and going out to seek attention and know that they’re going to attract men, the lady is given the perfume by the bar tender and this is implying that the product is a necessity for the woman and she is given it regardless of choice and this is what makes the perfume find it’s way to the woman, rather than the woman having to go out and purchase it herself.

The name of the perfume is called ‘la vie est belle’ this is a translation for ‘life is beautiful’ the way to portray this is through the lifestyle of their everyday routine and showing the audience that life of a young lady is generally beautiful.

MOODBOARD