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3 Tips for Measuring the Impact of Your Digital Menu Boards The use of digital menu boards and signage is one of the hottest trends in today’s restaurants. By creating an efficient, affordable, and eye-catching method of communication with customers, digital menu boards have quickly grown in popularity. Unfortunately, measuring the actual impact of using this new technology can get a little tricky.

When used correctly, digital menu boards can boost sales, increase customer engagement, and improve overall customer satisfaction. But without accurate metrics and data, nailing down the details of this engagement can be difficult.

To help, the digital signage experts at Mood Media have three quick tips for measuring the results of your digital menu board:

1. OFFER A LIMITED-TIME ITEMWant to know if your digital menu board is influencing your customers? Offer them a limited-time promotional item, such as a free coffee with the order of any breakfast sandwich, or an off-menu selection, such as a drink special or featured dessert. Use some juicy, full-color images to draw attention, and highlight your special selections. At the end of the day or shift, just review your sales – if you’ve received orders for this item, you’ll know your customers are paying attention to your digital signage.

By creating an eye-catching method of communication with customers, digital menu boards have grown in popularity.

2. DISPLAY A SPECIAL DISCOUNTEvery customer appreciates a discount – and you can leverage their desire to save a dollar to determine if your digital menu board promotions are working. For example, if you’re providing a coupon code for future purchases, simply include the details of the special discount on your digital signage display, and then tally up the number of applications later to see how closely your customers are paying attention. They’ll be happy to save a little cash, and you’ll be able to effectively measure your engagement – it’s a win-win situation!

3. ADVERTISE YOUR LOYALTY PROGRAMUse your digital menu board to push enrollment in your loyalty program. Offer a short description of the benefits, and display easy enrollment details for your customer. Then, simply track the impact by observing corresponding trends in enrollment. Offering a special perk for immediate enrollment (such as bonus points or a special discount for participating) will only sweeten the deal for your customers.

CONTACTTo find out more on how Mood Solutions can help design your customer experience, contact us at:800 345.5000

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By connecting this offer to your loyalty program via a unique passcode or link to your website, you can easily determine which membership traffic was inspired by your digital menu board content. You’ll not only get the metrics you need to check customer engagement – you’ll also attract brand advocates, gain reach, and begin building a loyal audience of customers.

By observing the trends in ordering and sales - even over the course of just a few days - you can check in on your customer engagement, and determine whether or not your efforts to reach your audience are effective. If you’ve successfully created dynamic content, you’ll see the results. If your efforts weren’t successful on the first try, you can easily adjust the placement, design, and contents of your digital menu board to command more customer attention.

Still not sure where to start with digital signage? Contact the digital signage experts at Mood Media, today. We’ll help you decide how best to leverage digital menu board technology to drive sales, increase customer satisfaction, and inspire customer loyalty from the very start.

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